QSR YouTube Ads Archives - Strike Social https://strikesocial.com/blog/tag/qsr-youtube-ads/ Fri, 15 Nov 2024 11:24:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.6 https://strikesocial.com/wp-content/uploads/2018/06/Strike_LOGO.png QSR YouTube Ads Archives - Strike Social https://strikesocial.com/blog/tag/qsr-youtube-ads/ 32 32 QSR YouTube Case Study https://strikesocial.com/blog/qsr-youtube-case-study/ Tue, 23 Jan 2024 08:52:08 +0000 https://strikesocial.com/?p=163851 Connected TV and YouTube Ads: A Recipe for Quick-Service Restaurant (QSR) Paid Social Success 28% Reduction in CPM The campaign achieved a lower cost per thousand impressions, making the advertising budget more efficient. 25% Increase in Efficiency Compared to mobile devices, Connected TV proved to be a more effective medium. 96% Video Completion Rate (VCR) […]

The post QSR YouTube Case Study appeared first on Strike Social.

]]>
Connected TV and YouTube Ads: A Recipe for Quick-Service Restaurant (QSR) Paid Social Success

28%

Reduction in CPM

The campaign achieved a lower cost per thousand impressions, making the advertising budget more efficient.

25%

Increase in Efficiency

Compared to mobile devices, Connected TV proved to be a more effective medium.

96%

Video Completion Rate (VCR) on CTV

The high VCR on Connected TV indicates strong viewer engagement and content resonance.

In a strategic move to amplify brand awareness across over 50+ branches in the United States, a leading QSR (Quick-Service Restaurant) chain harnessed the power of YouTube’s Skippable TrueView In-Stream ads and Connected TV. The campaign targeted a diverse audience with varying weekly budgets and Limited Time Offers (LTOs).

Driven by an Always-On approach and dynamic creative rotations, Strike Social leveraged data science tools for daily optimization. This meticulous YouTube ads strategy reached the most cost-effective and relevant targets, focusing on Connected TV viewers.

Campaign Strategy and Execution

The QSR chain utilized YouTube ad formats that included skippable TrueView In-Stream ads, known for engaging viewers while giving them the option to skip.

This format, combined with Connected TV, on-time campaign setup, and weekly swaps, ensured high engagement levels and effective reach.


The campaign’s success highlights the achievement of brand awareness at a minimal cost through targeting specific devices, timely swaps, and real-time optimizations.


Request for more YouTube Advertising case study

If you want a similar social campaign solution, our team is ready to discuss strategies tailored to your requirements.

Connected TV Ads - Travel Ad Sample TV with Remote
Please enable JavaScript in your browser to complete this form.
Multiple Choice
Name
Are you spending at least US$10,000 per month on paid social media advertising?
What social media platforms are you interested in advertising on?
What specific objectives are you looking to achieve through social media advertising?

The post QSR YouTube Case Study appeared first on Strike Social.

]]>