Optimized Approach to Campaign Execution

Strike Social boosted the success of this campaign through daily optimization, including efficiently allocating the advertising budget across multiple Facebook ad formats. The campaign maximized engagement while controlling costs by dividing spending between Reels and Carousel ads.

Smart Budgeting & Ad Format Selection

Strike Social allocated 40% of the total budget to Reels due to their higher engagement potential, contributing to 77% of the campaign’s reach and impressions. Reels effectively expanded the brand’s visibility and proved 10% more cost-efficient regarding Facebook Cost Per Link click (CPLC) than other ad formats. These dynamic ads engaged users interested in video and static content, driving significant traffic at a lower cost.

Meanwhile, despite receiving only 38% of the budget, Carousel ads delivered 56% of the total landing page views. This format allowed the client to present multiple watch models visually engagingly, building a compelling product narrative that resonated with the audience. Finding the balance between Reels and Carousel ads was critical in achieving reach and conversion targets.

Strike Social’s ongoing optimizations—over 1,300 adjustments—pushed the campaign to deliver 39.79% more additional link clicks vs. client guaranteed and achieve a 34.69% cost efficiency improvement. These campaign outcomes highlight how continuous monitoring and agile strategy adjustments, even with competitive platforms like Facebook ads, lead to remarkable outcomes.

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The post Facebook Case Study: Reducing CPLC by 34% with Targeted Meta Ad Placements appeared first on Strike Social.