Instagram Ads Archives - Strike Social

How A Meta Ad Agency Can Improve Your 2024 Holiday Advertising Costs

strikesocial — Thu, 31 Oct 2024 10:37:59 +0000

Strike Overview

As you scale for your Q4 2024 campaigns, a Meta ad agency might be just what you need to optimize your holiday advertising costs this time of year.
According to Quartile’s 2024 Retail Media Pulse Report, 99% of marketers plan to maintain or increase their Q4 budgets, with half committing to higher holiday ad spending despite significant factors affecting ad auctions, such as the upcoming U.S. presidential election.
With Meta advertising ranking just behind Google Ads as a preferred platform for Q4 holiday advertising, enlisting the support of an ad agency is essential for effectively scaling your holiday campaigns while enhancing performance and managing costs.

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How A Meta Ad Agency Can Improve Your 2024 Holiday Advertising Costs
Strike Social’s Proven Success on Meta Advertising
- How Targeted Meta Ad Placements Produce 34% CPLC Efficiency
- Achieving 28x Facebook ROAS Through Data-Driven Monitoring

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Partnering with a Meta Ad Agency for Optimized 2024 Holiday Advertising Costs

The peak 2024 holiday season is fast approaching, and with Meta restricting political ads a week before the election date, the ad space is again available for brands to compete.

Some brands may have paused their ads in October in anticipation of the influx of 50% of the political ad budget. We previously recommended against pausing your ads during this period; instead, it’s better to maintain an always-on approach while guiding your Facebook and Instagram audiences through awareness, engagement, and conversion campaigns.

To help you achieve peak performance during this busy season, here’s why a Meta advertising agency is key to optimizing your Q4 2024 holiday advertising costs.

How A Meta Ad Agency Can Improve Your 2024 Holiday Advertising Costs

In addition to assisting you in activating and managing your holiday ad campaigns during Q4 2024, partnering with a Meta ad agency to enhance your holiday marketing offers numerous advantages. Even with limited time for the learning phase, the expertise of a Meta advertising agency can serve as the foundation for steering your holiday ads toward success.

Expert Knowledge of Meta Holiday Ad Costs

A key priority for a social media advertising agency is making sure your ads deliver results and keeping your holiday advertising costs within your campaign budget—or even lower.

Strike Social’s service promise is our commitment to achieving your desired outcomes—whether that means hitting specific CPM or CPV targets or reaching a particular number of impressions or views within a set timeframe. With our expertise as a Meta ad agency, we establish benchmarks based on current rates, allowing us to devise effective strategies that meet your financial goals.

Strike Social’s Campaign Lab data for Q4 2024 indicates a trend of rising CPMs as the year progresses, underscoring the importance of proactive planning.

Consequently, we recommend building awareness in the months leading up to Q4, specifically in September and October. Then, ensure that you guide these audiences toward your lower-funnel campaigns, such as post engagement campaigns and traffic and conversion efforts. By October, shoppers are already searching for brands to consider for their holiday purchases.

However, awareness campaigns should follow an always-on strategy, as CPM levels tend to stabilize at a lower rate when Q5 begins at the start of the year. Meanwhile, lower-funnel campaigns show positive trends from Q4 through Q5, making this an ideal period for your holiday advertising efforts to shine, including capturing last-minute shoppers.

Further Reading

Boost Your Q4 Holiday Ad Conversions with Facebook Engagement Campaigns

As the holiday season heats up, it’s an ideal moment to drive audiences further down the funnel and maximize conversions. Facebook engagement campaigns excel in turning brand reach and visibility into meaningful interactions, positioning your brand for impactful results throughout the holiday period.

Hypergranular Targeting for Audience Segments That Drive Engagement

Just as you can utilize Facebook Audience Insights to identify target demographics such as age, gender, and location for your paid ads, a Meta ad agency leverages extensive insights gained from hundreds to thousands of previous successful campaigns.

An experienced agency specializing in Meta advertising possesses extensive knowledge from managing numerous Facebook and Instagram campaigns. Historical data from past campaigns is a valuable reference for understanding which audience segments perform best for specific industries and determining the optimal breadth or narrowness of targeting to achieve your desired views and clicks.

With over a decade of campaign experience on Meta and other social media advertising platforms, we have access to billions of data points that inform our decisions about ideal audience sizes and costs for precise targeting.

One of our recent successes involved a local fitness club aiming to drive digital sign-ups through a Facebook advertising campaign. Through link-click campaigns and precise location-based targeting, we ensured that ads reached the right audiences within the club’s service area. This strategic approach resulted in over 300,000 sign-ups, 1.5 million link clicks, and 700 million impressions, significantly enhancing the club’s digital presence.

Download the Facebook Health and Fitness Case Study here

Knowledge of Effective Ad Formats and Strategic Placements

With a deep understanding of Meta’s most effective ad formats, a Meta ad agency customizes options like Reels, carousels, and Stories to enhance engagement and performance. As Meta continues to expand its diverse array of ad formats and Advantage+ placements, it’s worth exploring which aspects of the Meta advertising network will drive traction for your holiday advertising campaigns.

For your Q4 2024 holiday advertising, Meta has introduced a new AI-powered feature within its Advantage+ shopping campaigns, allowing promotions to be showcased within the same ad. For instance, a promo code can be prominently displayed as a spotlight feature on a Reels ad:

Based on insights from Strike Social’s Campaign Lab data, here are our recommendations for the top Meta ad placements and advertising formats for your Q4 2024 holiday campaigns:

24/7 Execution of API-led Bid Optimization

Once your holiday marketing campaigns are launched through Ads Manager, the role of a Meta ad agency extends far beyond the initial setup. The real work begins when your Black Friday and Cyber Five ads enter Facebook’s learning phase, where they start tracking traffic or leads and competing in the ad auction.

A Meta advertising agency operates around the clock, ensuring continuous monitoring and optimization to capture every opportunity for bid adjustments and eliminate any tracking errors.

For example, during conversion campaigns, return on ad spend (ROAS) is a critical metric that requires constant attention. If your Facebook ad ROAS appears off, the Meta ad agency should swiftly identify the source of the issue. Fixing Facebook ROAS tracking can involve addressing straightforward cost discrepancies between your Facebook ad setup and your website or tackling more complex challenges, such as resolving Meta Pixel tracking issues with your tech team.

Contact Us

See how partnering with a SWAS AdTech agency can increase your campaign performance by 10-20%.

Strike Social is ready to work with your team and drive results for your holiday campaigns.

To enhance this process, our Campaign Lab technology facilitates continuous campaign monitoring every two hours. Notifications are sent to the designated media buying team, making sure there is always vigilant oversight on your Facebook and Instagram holiday campaigns.

We can confidently say that you should choose us to manage your holiday advertising campaigns this year, but what is our promise without the backing of our clients’ success?

How Targeted Meta Ad Placements Produce 34% CPLC Efficiency

As part of its anniversary collection, a luxury watch brand’s Facebook advertising campaign needed to introduce its new product line. While their brand represents luxury and prestige, the goal was to effectively reach a broad audience that would likely engage with their Facebook ad campaigns.

77%

Reel overlay ads reach and impressions

10%

Reels efficiency vs overall CPLC

56%

Carousel total landing page distribution

Campaign objective: Link clicks, Landing page views

Strategy: Strike Social capitalized on the Carousel ad format’s effectiveness in driving engagement and complemented it with Facebook overlay ads on Reels. Given that nearly 50% of Facebook users’ time is spent watching video content, this strategy proved beneficial for high engagement.

Results: The campaign successfully combined targeted placements to drive engagement and cost efficiency. Facebook overlay ads on Reels captured 77% of overall impressions and generated 48% of link clicks, proving highly effective in reaching a wide audience. Feed placements provided an additional 15% of impressions and accounted for 36% of link clicks, while Instagram Stories, though a smaller contributor, added 3% of impressions and 8% of link clicks.

In terms of cost efficiency, each format demonstrated significant savings: Reels overlay ads reduced the cost per link click (CPLC) by 49%, Feed placements by 44%, and Instagram Stories by 38%. Altogether, this strategic mix resulted in a 34.69% reduction in overall CPLC compared to the projected rate, highlighting the advantage of targeted ad formats and thoughtful budget allocation for achieving high engagement at a lower cost.

Download the Facebook CPLC Case Study here

Achieving 28x Facebook ROAS Through Data-Driven Monitoring

For a leading financial services provider, Strike Social executed a comprehensive campaign focused on acquiring conversions and leads, going through a meticulous approach from setup to ongoing optimization. It was a large-scale endeavor for a Facebook campaign and presented challenges, especially being far from the Thanksgiving and Christmas advertising surge.

66%

More impressions than guaranteed

7,000+

Purchases via the Facebook campaign

$1.5M

In revenue resulting in a 28x Facebook ROAS

Campaign objective: Conversions, Leads

Strategy: Strike Social reviewed up to 60 creatives, which were spread across multiple ad sets. The campaign targeted a nationwide audience, and while this setup was less complicated than other non-peak holiday Facebook campaigns, the challenge was to ensure it was directed towards audiences likely to engage, thereby reducing wasted ad spend.

Results: The conversion campaigns went live within 48 hours, swiftly generating impressions, clicks, and leads. Ongoing monitoring of the Meta Pixel was essential to maintain its effectiveness, allowing us to quickly resolve any issues in collaboration with the client. We also kept a close eye on cost per acquisition (CPA) and auction bids, which helped us meet our campaign objectives while staying within budget.

Thanks to this strategic approach, the Meta ad campaign achieved an impressive 28x Facebook ROAS, resulting in 66,000 leads and over 7,000 purchases through Facebook ads.

Download the Facebook ROAS Case Study here

Your Go-To Meta Advertising Agency Partner is Just a Click Away

Choosing Strike Social as your Meta advertising agency means gaining access to unparalleled expertise, advanced tools, and proven strategies designed to optimize your Q4 holiday advertising costs.

With our focus on precise audience targeting, mastery of ad formats and placements, and proactive campaign adjustments, we are committed to helping you achieve both performance and cost-efficiency in your 2024 holiday marketing strategy.

Scaling your 2024 holiday advertising campaigns can be made easy. Fill out the form below for a personalized walkthrough of our ad tech solutions and discover how a certified Meta advertising partner can drive success for your campaigns. Whether you aim to reach new audiences or convert them into loyal customers, Strike Social is here to help.

The post How A Meta Ad Agency Can Improve Your 2024 Holiday Advertising Costs appeared first on Strike Social.

Q4 2024 Holiday Ad Trends for Thanksgiving & Christmas

strikesocial — Mon, 28 Oct 2024 09:35:33 +0000

Strike Overview

The Q4 2024 holiday ad trends see an upward surge this year, reaching an estimated $271.58 billion—a 9.5% increase from 2023—highlighting a significant opportunity for advertisers.
Meta’s platforms, especially Facebook and Instagram, are experiencing robust growth with a 20% year-over-year increase in advertising spend, positioning them to potentially surpass global linear TV ad spending by 2025.
The transition from Q4 to Q5 promises to be an exciting period as advertisers traverse holiday ad trends, particularly with the U.S. presidential election influencing the market.
Have no fear—your Strike Social Holiday Guide for 2024 is here to help you maintain a strong advertising presence while keeping ad costs under control.

Jump to Section

Q4 2024 Holiday Ad Trends Advertisers Should Watch Out For
Insights for Effective Holiday Advertising Strategy on Facebook & Instagram

Planning Your Q4 2024 Facebook & Instagram Holiday Ads

As you prepare for the busiest shopping season of the year, Meta is gearing up to meet the surge in holiday ad campaigns across Facebook and Instagram. The Q4 holidays — Thanksgiving, Cyber Five, Christmas, and New Year’s — represent the most critical window for capturing audience attention and driving performance.

With ad spending peaking during this period, competition in the auction is becoming fierce, and the stakes are high. To maximize your campaign outcomes while managing costs, advertisers must stay ahead of the trends shaping consumer behavior, creative strategies, and targeting tactics. Here’s how to strategically plan your Facebook and Instagram holiday ad campaigns towards the end of the year.

Q4 2024 Holiday Ad Trends Advertisers Should Watch Out For

Before the celebration continues, let’s take a sneak peek at what to expect this year and how it’s different from previous years to fully prepare you for your holiday campaigns.

Key Peak Advertising Periods in Q4 2024

By anticipating shifts in ad spend and key peak periods, you can optimize your strategy and control costs while driving results for your Q4 2024 holiday ad campaigns:

As more advertisers vie for auction space during the Q4 holidays, we can certainly see spikes in ad spending during this time. Historically, Q4 sees the highest ad spending, particularly on Facebook and Instagram (Meta), with Google following a similar trend. TikTok, on the other hand, tends to have a more unpredictable and sporadic pattern. This heightened competition across industries inevitably drives up Facebook and Instagram ad costs. We’ll explore this further as we go along.

_{^{Source: Rightsideup.com}}

Online Shopping and Spending Trends

Adobe forecasts that U.S. online sales will reach $240.8 billion from November 1 to December 31, up from $221.8 billion last year. In addition, Mastercard’s Spending Pulse data indicates a projected 7.1% growth in retail sales during this holiday shopping season compared to 2023. The rise in consumer spending will likely kick off early, with shopping ramping up as early as Halloween and peaking through Christmas, driven by big-ticket purchases during the gift-giving season.

Further, Numerator’s research shows that many Christmas shoppers are starting as early as three months before the holidays. For advertisers, this means awareness campaigns need to launch well before November to capture early interest and effectively guide potential buyers down the funnel in time for peak holiday ad campaigns.

Meta’s Holiday Ad Trends for Q4 to Q5

Data from Meta’s campaigns affirm this, as 41% of consumers continue making purchases from holiday ads well beyond the peak shopping season. Last year, CPM-focused Facebook and Instagram ads peaked around Thanksgiving, while CPA-focused campaigns were more cost-efficient during the same period.

In Q4 2023, conversion campaigns saw a 20% year-over-year increase in performance and a 3.3x return on ad spend (ROAS) when using Meta Advantage+. Meta is heavily promoting Advantage+ to help advertisers streamline the process of diversifying ads and placements, ultimately improving campaign returns.

This approach pays off during the holiday season, as consumers actively search for gifts through Christmas campaigns on Meta, creating a sizable audience that helps drive more efficient ad costs.

_{^{Source: Meta Holiday Performance Playbook}}

Download our Facebook ROAS Case Study

Discover how Strike Social achieved 66% more impressions than guaranteed and a 28x Facebook ROAS through precise execution and real-time campaign management for a financial services client.

Download full case study here

Insights for Effective Holiday Advertising Strategy on Facebook & Instagram

Now that you have a clear view of the holiday ad trends and consumer behavior for Q4 and Q5 2024, it’s time to review the actionable strategies that will drive results and deliver outstanding performance for your Facebook and Instagram holiday advertising campaigns.

Start Your Holiday Ad Campaigns Earlier

With fewer shopping days between Black Friday and Christmas in 2024, early campaign launches will allow for better positioning. October marks the start of the buildup, especially with the final weeks leading up to the U.S. presidential elections, where 79% of 2024 political ad spending is pouring on key battleground states. With political ads wanting to reach as many audiences as possible, this creates fierce competition for audience attention, making it harder for awareness campaigns to break through compared to previous holiday seasons.

Concurring with Meta’s holiday ad trends, our Facebook benchmark report confirms that CPMs will rise during peak Q4 periods, especially around Thanksgiving, Black Friday, and Christmas promotions, as advertisers optimize to reach more markets. Average CPM for Q4 2024 is expected to increase, but campaigns focusing on engagement may benefit from higher engagement rates, particularly with the growth of new ad formats like Reels, which saw a 61% increase in 2023 compared to 2022. Thus, if you want to get a headstart on the lower CPM levels, an early start to your full holiday advertising campaign is necessary.

Further Reading

How Facebook Engagement Ad Formats Win Holiday Advertising

Engagement ads on Facebook and Instagram allow brands to build genuine connections that can later convert into sales. As competition rises and holiday shopping behaviors shift, focusing on engagement helps brands reach Meta’s vast audience while maximizing campaign efficiency for scalable results.

More Aggressive Holiday Advertising for Both B2B and B2C

The competition for ad space for Q4 2024 holiday ad campaigns is not limited to retail brands. Both B2B and B2C advertisers are aggressively vying for inventory, particularly on Meta platforms and Connected TV, as the holiday season ramps up with key events like Cyber Five and New Year’s advertising.

According to NRF’s 2023 Thanksgiving holiday weekend data, a record 200.4 million shoppers were active during the Cyber Five period, with 44% shopping online. Black Friday and Cyber Monday led online purchases, solidifying these events as significant revenue drivers for B2C brands while increasing competition with B2B brands vying for the same ad inventory.

_{^{Source: National Retail Federation}}

For B2B companies, Q4 presents an ideal opportunity to reach decision-makers actively searching for advanced solutions for their businesses. It’s the perfect time to adopt a bold, action-oriented strategy, focusing on campaigns that drive clicks and conversions. With 76% of B2B buyers preferring to speak with someone before acquiring new services, Q4 is when many finalize their decisions on renewing or switching to new products or services.

Meta’s holiday playbook data supports this holiday advertising strategy, showing that CPA levels remain relatively stable throughout Q4 and Q5, compared to fluctuating CPM and CVR rates. Additionally, our data indicates that Facebook traffic campaigns targeting link clicks could see a 23% increase toward Q4, based on 2023 trends. Encouragingly, link-click engagement rates have been on the rise in 2023 compared to 2022, signaling a positive trend for engagement-driven campaigns.

Lead Customers from Top-to-Bottom Funnel Holiday Campaigns

By Q4, your awareness holiday ad campaigns from earlier in the year—starting as early as Halloween—should have built enough momentum to drive audiences into your lower-funnel holiday campaigns. While awareness ads are crucial, by this point in the holiday season, your focus should shift toward consideration and conversion campaigns to capitalize on the peak of the 2024 holiday shopping season.

Not only are lower funnel campaigns more cost-effective, but we’re also seeing high engagement rates, especially in Facebook advertising campaigns focusing on post engagement, clicks, and link clicks, aligned with Q4 holiday trends. Reels are particularly powerful, with short-form video content on Instagram reaching up to 30% of users, reflecting its growing dominance across Meta’s advertising network.

According to Adobe Analytics, mobile devices are expected to drive 53% of online sales during the 2024 holiday season. Therefore, it is crucial to focus on mobile-first conversion strategies to achieve your campaign goals.

Further Reading

Improving Facebook ROAS with Real-time Optimizations

Various factors can contribute to Facebook ROAS underperformance, from basic problems like inaccurate Meta Pixel tracking to more intricate issues tied to campaign management. Partnering with an advertising agency can provide the specialized knowledge and strategies to boost your Facebook ad ROAS. See the critical areas where an expert agency can make a difference in optimizing your campaigns and driving better results.

Diverse Creative Formats to Keep Holiday Ads Fresh

As competition heats up during the holiday season, brands often find their ads competing for the same audience’s attention. When users encounter the same ad multiple times, their engagement tends to wane, leading to missed opportunities.

When running top-to-bottom funnel holiday ad campaigns, Facebook and Instagram users can quickly become fatigued by seeing the same creative, sometimes after just two impressions. This leads to users scrolling past or swiping away from your holiday ads.

Incorporate a variety of creative formats in your strategy to avoid ad fatigue and ensure your Black Friday and Christmas advertising campaigns remain effective. Facebook and Instagram offer dynamic options such as Reels, carousels, and videos that can significantly boost engagement and keep your brand fresh in consumers’ minds.

• Pro tip: Adhere to the Facebook and Instagram ad specs so your ads fit seamlessly within users’ screens.

Explore how to optimize your placements using manual selection in Meta Ads Manager to find the formats that best align with your brand messaging:

_{^{Source: DISQO 2024 Holiday Advertising Report}}

Shine Bright on Shoppers’ Lists with Twinkling Facebook and Instagram Holiday Campaigns

“It’s the most wonderful time of the year” – as it should be for both consumers and Meta advertisers alike. Indeed, the Q4 to Q5 periods can be a balancing act, where the need to scale budgets must align with the goal of achieving an impressive return on ad spend.

With Strike Social’s SWAS (software with a service) AdTech expertise, our aim is to deliver better results for you at lower costs for savings. Our proprietary tool, Campaign Lab, is designed to keep a close eye on your ads, ensuring that the full process from setup to campaign management is streamlined and optimized before your holiday campaigns even launch.

Learning the holiday ad trends and suggested strategies is just the beginning. Let us become an extension of your in-house team, helping you finish the year on a high note. Contact us today to request a personalized walkthrough of our AdTech service and see how we can enhance your holiday advertising performance.

The post Q4 2024 Holiday Ad Trends for Thanksgiving & Christmas appeared first on Strike Social.

Should You Use Meta Advantage+ Placements for Your Campaigns?

strikesocial — Wed, 31 Jul 2024 15:26:25 +0000

Strike Overview

Did you know that using Meta Advantage+ placements can help your brand decrease CPM by up to 22% and reach 6% more people with the same spend?
Since introducing the Advantage+ suite for Meta advertising in 2022, it has been developed for various campaign types to help advertisers optimize their campaigns more efficiently. One advancement is Meta Advantage+ placements, which distribute ads across all placements available in the Meta network.
But is it always the best choice? When should you opt for Meta Advantage+ placements, and when should you choose manual placements?

Jump to Section

What Are Meta Advantage+ Placements?
When Should You Use Meta Advantage+ Placements?
- When Should You Choose Manual Ad Placements Over Advantage+?
Opting In and Out of Meta Advantage+ Placements
- How to Turn On Meta Advantage+ Placements
- How to Turn Off Advantage+ Placements and Switch to Manual Ad Placement

What Are Meta Advantage+ Placements?

We must understand its meaning to determine whether Meta Advantage+ placements are right for you. Advantage+ placements are part of Meta’s complete campaign solutions, using AI to maximize each ad impression and exposure on the Meta platforms.

What Are the AI Solutions Within the Meta Advantage+ Suite?

Here are the various Meta Advantage+ functions advertisers can utilize in ad campaigns across Facebook, Instagram, Messenger, and the Meta Audience Network.

Meta Advantage Solutions	Purpose	Function
Advantage campaign budget	Budget Automation	Distributes your budget across ad sets based on performance.
Advantage+ audience	Audience Targeting	Utilizes Meta’s AI to find your audience matching your selected audience profile automatically.
Advantage custom audience	Audience Targeting	Builds custom audiences from website visitors, customer lists, app activity, etc.
Advantage lookalike	Audience Targeting	Builds custom audiences from website visitors, customer lists, app activity, etc.
Advantage detailed targeting	Audience Targeting	Provides advanced targeting options to expand where Meta’s AI sees better performance beyond basic demographics such as location, age, and gender targeting.
Advantage+ placements	Audience Targeting	Automatically selects the best ad placements within the Meta ads network to maximize performance.

^{References: Meta Business Help Center}

Further Reading

Explore the Benefits of Using Meta Advantage+ Catalog Ads

Meta Advantage+ catalog ads automatically adjust elements like creative and placements for products that capture customer interest. When a customer engages with a product from your catalog, Meta creates a targeted ad designed to increase appeal. This feature enhances your advertising strategy by driving more effective engagement and sales.

Where Will Your Ads Appear with Meta Advantage+ Placements?

Depending on your campaign objective, your ads can appear in various placements and formats across Facebook, Instagram, and other Meta ads platforms.

When Should You Use Meta Advantage+ Placements?

Now that you know which platforms and placements your ads can appear on, as well as which objectives and ad formats are compatible with Advantage+ placements, it’s time to determine if it’s the right fit for your brand and advertising goals.

If you meet one or more of the following criteria, we recommend turning on Meta Advantage+ placements to maximize your advertising efforts on Meta platforms fully.

New to Facebook and Instagram Advertising

For advertisers new to the platform who lack sufficient data to determine effective placements, Advantage+ placements utilize Meta’s extensive data and algorithms to identify the best ad placements automatically.
This way, you can rely on Meta’s AI to distribute your campaigns across all available placements based on your ad format and objective. Meta will gather data to help you determine which placements work best.
For instance, if you’ve been advertising more on YouTube and TikTok with video ads, Advantage+ placements can help identify the most effective ad placements within Meta’s advertising ecosystem.

Testing New Placements

If you want to experiment with new placements or ad formats within the Meta Business Suite, Advantage+ can automatically include them in your campaign and measure their effectiveness.
For example, if you have been primarily advertising on Instagram and are considering expanding to Facebook ads to acquire a new audience, such as promoting a new line of mocktails for a younger demographic, Advantage+ placements can help determine if Facebook placements are worth adding to your media plan or if maximizing Instagram ad placements would be more effective.

Download our 2024 Facebook CPLC Case Study

See how Strike Social used Facebook Reels and Carousel ads to highlight the brand’s reputation for stylish, durable automatic watches at competitive prices. By strategically allocating budget and selecting optimal ad formats, the campaign achieved a CPLC 34.69% below the guaranteed rate, proving the power of smart ad placements.

Download the report

Expand Ad Reach for Awareness and Traffic Campaigns

Advantage+ placements can significantly boost your ad’s exposure when you aim to generate traffic or reach new audiences. By distributing ads across multiple platforms, Advantage+ placements help enhance both reach and engagement.
The main purpose of Advantage+ placements is to broaden the visibility of your ads by displaying them across more locations within the Meta Audience Network. This means your ads will reach a larger audience, including users of mobile apps and websites beyond Facebook and Instagram.
Though there isn’t a specific list of apps and websites within the Meta Audience Network, applying Advantage+ placements ensures your ads are seen in diverse digital environments, expanding your reach far beyond Meta’s own platforms.

When Should You Choose Manual Ad Placements Over Advantage+?

Manual ad placements can be advantageous when your advertising goals on Meta require a more tailored approach. If your objectives or concerns align with the following points, consider using manual placements:

Specific Placement Goals

When you have specific goals for particular placements, choosing manual placements provides better control and precision, allowing for more targeted optimization.
For instance, if your brand’s strategy revolves around video ads and you’ve seen positive results from this format, manual ad placement allows you to focus exclusively on high-performing Meta ad placements like Reels ads and other video-centric options.

Low-Quality Actions

If you notice that certain placements are resulting in low-quality actions or conversions, such as accidental clicks or clicks from bots, it may be wise to exclude those placements manually. The algorithm does not inherently recognize low-quality clicks, so manual adjustments are necessary.
For example, a study by a major B2B company found that while Meta Advantage+ helped them acquire more leads, their quality was lower than those leads acquired through traditional targeting and placement controls. In such cases, manually managing placements can help you focus on channels that yield higher-quality results.

	Leads	Qualified leads	% of Qualified leads
Advantage+	211	12	5.68%
Manual targeting 1	141	20	14.18%
Manual targeting 2	105	39	37.14%

Controlling Cost Efficiency

Manual placement offers more control over budget allocation. Since Advantage+ placements aim to maximize ad exposure, they can also lead to increased spending.
Like Meta’s Campaign Budget Optimization technology, your budget is managed by Meta’s AI, which may limit your ability to control how your budget is distributed across different placements. If maintaining tight control over your budget is crucial, manual placements can help you allocate funds more precisely and avoid potential overspending.

Advanced Meta Advertisers

Manual placement offers more flexibility and control for experienced media buyers with a deep understanding of their target audience and Meta’s platforms.
Having granular control and the ability to make adjustments as needed is advantageous when working with an expert social media advertising agency. With specialized media buying teams optimizing your campaigns around the clock, you can achieve greater results while managing costs effectively. This ensures your Meta advertising is set up for success, even without relying on Meta Advantage+ placements.

Contact Us

Discover how a SWAS AdTech partner like Strike Social can help your campaigns achieve up to 20% better results.

Connect with us to see how we can work with your team.

Further Reading

Guide to Meta Ad Sizes: Ensure Your Creatives Fit Every Placement

Meta ad sizes and specifications differ by ad type and placement. Advertising on Meta opens up multiple placements across Facebook, Instagram, and other apps within the Meta network. Make sure your creatives are sized right to capture audience attention across all placements.

Opting In and Out of Meta Advantage+ Placements

You can set up your campaigns once you determine whether to use Meta Advantage+ or manual placements. Here’s a step-by-step guide to help you configure your Meta ad placements before the campaign launch:

How to Turn On Meta Advantage+ Placements

Log in to Meta Ads Manager. Ensure you are logged into your Facebook account and have access to the Ads Account on which you will be setting up the campaign.
Click Create at the Campaign level, then choose your campaign objective.
For the campaign setup, choose Manual campaign.
Proceed with the usual campaign setup. At the campaign level, you can decide whether to turn on the Advantage campaign budget (formerly campaign budget optimization) before moving to the Ad set level.
You can toggle between Advantage+ and manual placements on the Ad set level. The default setting is Advantage+ placements. To keep Advantage+ placements active, do not make any changes.
Continue with the rest of your campaign and ad setup.

How to Turn Off Advantage+ Placements and Switch to Manual Ad Placement

Follow steps 1-4 as outlined above.
Once on the Ad set level, scroll to the Placements section and click Edit to switch to manual ad placement.
Toggle the button to turn off Advantage+ placements and click on Manual placements.
You can choose the specific ad placements you want within Facebook, Instagram, Messenger, and the rest of the Meta Audience Network.
Once you have selected your desired placements, proceed with the rest of your campaign and ad setup.

It’s best to decide upfront which option is best for your campaigns, as changing your ad placement setup mid-campaign can disrupt the learning phase and lead to inconsistent ad performance. By determining the best ad placement strategy before the campaign flight, you can steer your campaigns more effectively and develop a clearer plan for optimizing results.

Is Advantage+ Really Beneficial for Your Meta Campaigns?

Are you ready to leverage the power of Advantage+? You’ve seen various perspectives, and by now, you should be able to evaluate whether Meta Advantage+ placements can truly enhance your brand’s results. The next step is to test it and determine how much control you need over your campaigns versus letting Meta’s AI optimize your ad placements. The real answer lies in taking action.

If you have questions about using Meta Advantage+ for your campaigns and how Strike Social can combine our expertise with AI to drive better results for your brand, reach out to our team for a personalized walkthrough of our tools and technology.

The post Should You Use Meta Advantage+ Placements for Your Campaigns? appeared first on Strike Social.

Tracking the Right Instagram Metrics for Your Campaigns

strikesocial — Mon, 27 May 2024 12:40:18 +0000

Table of Contents

What Are the Key Instagram Metrics That Drive Successful Campaigns?

Savvy media buyers recognize that sales or conversions aren’t always the primary Instagram metrics to track in IG campaigns. Beyond traditional metrics like cost per view or impressions, the true pulse of your campaign lies in nuanced indicators tailored to your campaign objectives. We invite you to broaden your focus beyond the usual metrics but rather know and understand the specific metrics crucial for your Instagram ad campaigns.

What Are the Key Instagram Metrics That Drive Successful Campaigns?

Every brand approaches social media ad campaigns with unique objectives. For businesses with physical stores, Instagram image ads featuring exclusive in-store discounts serve as a lure for foot traffic. Conversely, florist shops leverage Reels to showcase their artistry, aiming to drive online bookings via their website. Consequently, while florists prioritize website clicks and conversions, brick-and-mortar stores assess ad impressions against actual visits.

We aim to elucidate the varied Instagram metrics essential for tracking campaigns and align them with your specific objectives, goals, and brand identity.

Different Instagram Metrics for Advertisers

When managing Instagram ad content, it’s crucial to distinguish between organic and paid advertising strategies. Use the Instagram Insights dashboard to track organic performance, while Meta Ads Manager is your go-to for paid Instagram advertising analytics.

Separating your organic results from your paid ad performance metrics

Key Organic Metrics from Instagram Insights Dashboard

Instagram Insights offers valuable insights into your organic content’s performance. Here are the key Instagram metrics to track on the Instagram Insights dashboard:

Reach: The total number of unique accounts that have seen your content.
Impressions: Impressions indicate the number of times your content has been displayed on users’ screens.
Profile Visits: Refer to the number of times users have visited your Instagram profile. It includes direct visits to your profile and external clicks from platforms like Facebook.
Content Interactions: Content interactions encompass various user engagements with your posts, such as likes, comments, saves, and shares.
Followers: The followers metric tracks the growth of your Instagram follower count over time.

* Note: The numbers depicted are purely fictional and do not represent real accounts.

Instagram Ad Metrics to Monitor in Ads Manager

Meta Ads Manager offers a comprehensive array of metrics for tracking Instagram ad campaigns:

Instagram Metrics by Performance and Clicks

Reach: The total number of unique users who have seen your ad at least once during the reporting period.
Frequency: The average number of times each user has seen your ad during the reporting period.
Impressions: The total number of times your ad has been displayed to users.
CPC (Cost Per Link Click): The average cost incurred for each click on the linked landing page on your ad.
CPM (Cost Per 1000 Impressions): The average cost for every 1000 impressions of your ad.
CTR (Click-Through Rate): Measures the percentage of users who clicked on your ad after seeing it.

Instagram Ad Metrics Based on Engagement

Post Comments: The number of comments left on your ad posts.
Post Saves: The number of times users have saved your ad posts.
Post Shares: How often have users shared your ad posts with others.
Link Clicks: The number of clicks on the URL link included in your ad.

Metrics on Instagram for Video Engagement

Video Plays: The total number of times your video ad has been played by users.
2-Second Continuous Video Plays: This metric tracks the number of times users have watched your video for at least two continuous seconds.
- Cost Per 2-Second Continuous Video Play: The average cost for each two-second continuous video play.
3-Second Continuous Video Plays: Similar to 2-second plays, this metric measures the number of times users have watched your video for at least three continuous seconds. In Instagram metrics, a “view” is counted only when the video has been played for 3 seconds or longer.
- Cost Per 3-Second Continuous Video Play: Cost for each three-second continuous video play.
ThruPlays: ThruPlays indicate the number of times your video ad has been played to completion or for at least 15 seconds.
- Cost Per ThruPlay: Calculates the average cost incurred for each completed or 15-second continuous play of your video ad.

How Do I Determine the Right Instagram Metrics to Track

Now that you understand the corresponding Instagram ad metrics based on your objectives and goals, it’s time to apply this knowledge effectively. Reporting campaign success to your client involves considering various elements, and it’s not a one-size-fits-all approach.

To tailor your reporting effectively, align your tracking efforts with your advertising strategy. Consider including these standard Instagram metrics in your reports:

As media buying experts, tailoring reports to the intended audience is essential for effectively conveying the impact of your Instagram campaigns. Here’s a breakdown of key metrics and core metrics to focus on in different scenarios:

Scenario 1:
“I’m overseeing an Instagram Story Ad campaign for our health and fitness app, with the primary objective of increasing app downloads.

What specific Instagram metrics should I include in the report for the finance team?“

When presenting the report to the finance team, focus on metrics that align with revenue and cost efficiency:

Key Metrics:
- App Installs: Directly translates to potential paying users and future revenue.
- Cost per App Install: Indicates the cost-efficiency of acquiring app downloads from your Instagram Stories campaign.
- Impressions: Provide context on how often your ad was viewed relative to app installs.
- CPM: Instagram CPM helps inform future budget allocation decisions by understanding the cost of reaching a thousand users.
Additional Metric/s:
- Swipe Up/Forward Rate: Reflects user engagement with the ad’s call to action (downloading the app).

Scenario 2:
“As a media buyer for a retail business, I manage the Instagram Collection Ad campaign, which aims to drive sales.

How should I structure the report for the creatives team, and which metrics should I prioritize for their review?“

When presenting the report to the creatives team, the right Instagram metrics to track should be related to ad viewership and engagement:

Key Metrics:
- View Rate: Percentage of users who viewed the ad after it appeared in their feed.
- 3-Second Continuous Video Play: This indicates viewer engagement beyond the initial impression, as a “view” is only considered once it surpasses the 3-second mark.
- Cost per Thru Play: Average cost for each completed view of the video ad.
- Thru Plays: Thru Plays serves as the primary metric for the creative team, allowing them to gauge the effectiveness of the content in engaging viewers and encouraging them to watch a substantial portion or the entirety of the ad.
Additional Metric/s:
- Click-Through Rate (CTR): Instagram CTR provides insight into viewer interest and potential bridge to sales.

Identifying The Instagram Ad Metrics That Matters Most

By now, it’s clear that seemingly simple numbers on an Instagram ad metrics dashboard hold a wealth of information. These metrics extend far beyond the advertising department, impacting various teams within your organization. Tracking the right metrics based on your specific campaign goals fosters collaboration and alignment, creating highly engaging and effective Instagram ad campaigns throughout the year.

Equipping yourself with a deep understanding of key Instagram metrics empowers you as a media-buying expert. This knowledge translates to strategic decision-making, campaign optimization, and, ultimately, achieving your advertising objectives on Instagram.

Head over to Strike Social’s blog for even more valuable insights on social media advertising.

The Complete Instagram Guide

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The post Tracking the Right Instagram Metrics for Your Campaigns appeared first on Strike Social.

Choosing The Right Instagram Ad Formats For Your Brand

strikesocial — Mon, 27 May 2024 12:29:05 +0000

Table of Contents

2024 Instagram Ad Formats To Integrate Into Your Advertising Strategy

Have you ever pondered the secrets behind Instagram ad formats that seamlessly engage audiences without feeling intrusive? With Feed ads having an average click-through rate (CTR) of 0.22% to 0.88%, standing out in Instagram has become increasingly challenging. Crafting impactful ads extends beyond compelling visuals; it involves selecting the optimal format that aligns with your marketing objectives. In the next step of our Instagram guides, we’ll explore the available Instagram ad formats, offering advertisers the expertise crucial for achieving campaign excellence.

2024 Instagram Ad Formats To Integrate Into Your Advertising Strategy

Crafting an effective Instagram ad hinges on its ability to engage audiences and align with your brand’s narrative. Should you opt for Reels, static images, or perhaps Collection or Shopping ads? Many businesses grapple with this decision, unaware of the diverse options available on Instagram.

The reality is, each ad format brings its own set of strengths to the table. While a static image ad may excel in launching a new product, a compelling video ad can better convey your brand’s story. By understanding the full spectrum of Instagram ad formats, you can tailor your message to resonate with the right audience and achieve the desired results.

How Many Types Of Ad Formats Does Instagram Offer

Instagram sets itself apart from platforms like Facebook and Twitter with its emphasis on captivating visuals that immediately grab users’ attention. From striking photos to engaging videos, visual content plays a pivotal role in connecting with audiences and conveying brand messages on Instagram.

Given the platform’s visual-centric nature, understanding how to leverage creative visuals effectively is essential for successful advertising on Instagram. Let’s explore the various ad formats available:

Explore Ads

Ads that appear on the Explore page of Instagram, where users go to browse content that is tailored to their interests based on their past behavior and interactions on the platform.
Positioned within the “similar posts” section, Explore Ads engage users who are actively exploring relevant content.

Feed Ads

This ad format appears seamlessly within users’ main feed, alongside organic posts from accounts they follow.
These ads are designed to blend in with the organic content and can take various forms, such as image posts, carousel ads, and video ads.

Profile Feed Ads

Allows ads to be displayed within a user’s profile feed as they scroll through the content. These ads are specifically shown in the vertical scrolling experience activated when someone taps on a thumbnail on a user’s profile, rather than in the profile grid itself.
The ads are designed to blend in with the organic content in a user’s profile feed and offer a new way for advertisers to reach audiences in a more personalized and engaging manner.

Reels Ads

These ads appear between organic Reels on Instagram, presenting full-screen vertical videos.
With a maximum length of 15 minutes, Reels ads mimic the format of Instagram Stories ads, offering businesses an opportunity to showcase their brand in short-form videos.

Shopping Ads

Note: As of February 6, 2023, the Instagram Shop tab is no longer available on the app shortcuts.
Instagram Shopping Ads allow eCommerce brands to showcase their products directly within the app.
Tagged with product information such as price and description, these ads simplify the purchasing process for users without redirecting them to external websites.

Stories Ads

Vertical, full-screen ads that appear between users’ Stories on the Instagram app.
Unlike organic Instagram Stories, which disappear after 24 hours, Instagram Story ads can be displayed throughout the campaign duration, reaching audiences at the frequency selected via Meta Ads Manager.

How Do These Different Ad Formats Appear On Instagram

For a better understanding of how these Instagram ad formats are integrated into the user experience, let’s embark on a visual journey. We’ll look at each ad format and how it appears within the user interface, providing insights into their placements.

Image Ads

Video Ads

Carousel Ads

Collection Ads

Which Instagram Ad Formats Suit Your Brand’s Objectives

Now that you’ve explored the range of Instagram ad formats available for your advertising campaigns, it’s essential to align your choices with your brand’s specific objectives. Selecting the right ad formats depends on your advertising goals and the message you want to convey to your audience. Let’s see how each ad format can complement your brand’s objectives:

How can you get started on Instagram Partnership ads? Download our quick guide to discover which ad formats work best for this placement.

Questions from Instagram Media Buyers

When running campaigns with multiple ad formats across various placements, how can I analyze which formats are more effective?

Consider tracking key metrics such as click-through rate, conversion rate, impressions, engagement rates, and conversion rates aligned with your campaign objectives.
Utilize Meta Ads Manager to closely monitor these metrics and gain insights into audience resonance and desired actions.
Depending on your campaign objectives, focus on cost metrics like cost-per-mille (CPM) for reach-focused campaigns and cost-per-click (CPC) or cost-per-acquisition (CPA) for lead generation campaigns.
Compare and analyze these metrics to identify the top-performing ad formats and allocate your budget accordingly. For instance, if your Reels and Stories ads are driving higher leads for your campaign, consider manually removing other placements to allow your ad set to concentrate on these formats.
- Alternatively, leveraging Advantage+ placements enables Meta’s AI to allocate your ad set’s budget across multiple placements, prioritizing those likely to yield the best results.

Learn more about Meta’s AI capabilities in budget optimization

Are there any general trends in terms of which ad formats tend to be more expensive on Instagram?

Here are the average cost benchmarks for Instagram ads based on 2023 Strike Social data:

As for the specific ad formats, here are the 2023 end-of-year benchmarks:

Generally, Stories and Reels ads, known for their immersive and engaging nature, can be more costly than Feed Ads. However, actual costs may vary depending on factors such as audience targeting and location.

Navigating Your Choices Across the Different Instagram Ad Formats

After exploring this blog, you’ve likely gained a foundational understanding of Instagram advertising, but there’s still much more to uncover. This guide serves as a crucial resource for media buyers seeking to enhance their expertise before launching campaigns. Remember, mastering Instagram ad formats requires ongoing learning and refinement. Keep this guide accessible and stay updated by subscribing to our newsletter for additional insights and resources to support your media buying journey.

Next, explore our Instagram guides to discover essential ad metrics for optimizing your campaigns.

The Complete Instagram Guide

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The post Choosing The Right Instagram Ad Formats For Your Brand appeared first on Strike Social.

7 Key Instagram Reels Statistics for Marketers to Know

strikesocial — Mon, 06 May 2024 06:57:00 +0000

In response to the popularity of short-form video platforms like TikTok, Instagram introduced Instagram Reels — a dedicated space for users to create and share engaging, short-form video content.

Instagram is prioritizing this format, giving Reels prominent placement within the feed and encouraging user engagement.

As a marketer, following this social media marketing trend presents a huge opportunity. However, before you dive into creating Reels, learn how you can leverage its strengths to reach a wider audience and achieve your marketing goals.

This post will explore 7 key Instagram Reels statistics you need to know to guide your video marketing strategy.

Jump to Section

7 Instagram Reels Statistics You Need to Know

7 Instagram Reels Statistics You Need to Know

Reels can be a powerful way to reach new audiences and improve engagement. Whether you’re a brand with a business account or an influencer with a personal account, understanding how Reels are used can help you maximize its potential.

Here are some key Instagram Reels statistics highlighting why you should be incorporating Reels into your Instagram marketing strategy.

1. Instagram Reels Is the Best-Performing Content Type on Instagram

Compared to traditional photo posts and carousels with engagement rates of 0.70% and 0.99% respectively, Reels boasts a significantly higher average engagement rate of 1.23%.

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Engagement rate includes likes, comments, shares, and saves — actions indicating that your audience is actively interacting with your content.

Accordion to Attrock guide, prioritizing Instagram Reels is a strategic move when it comes to driving engagement with your target market on Instagram.

Mastering Instagram Reels and incorporating them into your marketing strategy is one of the ways to build a strong audience.

2. Instagram Accounts Reached Fewer Users Through Reels in 2023

Even though Reels continue to dominate content engagement on Instagram, an interesting trend occurred in 2023. Instagram accounts saw a significant decline in the number of reached users compared to 2022.

In 2022, an account with 50,000 to 45 million followers could expect their Reels to reach an average of 95,600 viewers. By 2023, that number plummeted to just 47,851 — a nearly 50% decrease.

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What caused this shift? The rise of competing short-form video formats like YouTube Shorts is one of the factors.

With more users flocking to these alternatives, the pool of potential viewers for Reels on Instagram decreased.

Another factor that contributed to the decline is Instagram’s algorithm prioritizing unique and original content created specifically for its platform.

Reels simply re-uploaded from other platforms were less likely to be shown. This is aimed at keeping users engaged within the Instagram ecosystem and creating a unique viewing experience.

As a result, accounts that relied on reposting content saw a significant drop in the number of viewers reached.

However, to counteract this and expand the reach of your Reels, you can embed Instagram Reels on your website. This can help bring more traffic to your Reels.

3. Instagram Reels Reach More People Than Other Instagram Content Types

While engagement rates on Instagram have fluctuated, Reels continue to defy the trend.

Unlike static posts or Stories, Reels boast a higher likelihood of landing in front of a broader audience, even those who don’t follow you. You can also use the trending Reels audios to make your profile more visible out there. All you’ll need to do is find a trending reel audio and then use the add music to Instagram profile feature to add that audio to your profile bio. This will help your profile appear on top of the search results every time someone searches for that particular audio.

This is because Instagram prioritizes Reels in its algorithm, showcasing them on the Explore page and through hashtag discovery, a key aspect of Instagram SEO.

One of the key Instagram Reels statistics to highlight is the average reach rate of Instagram Reels, which stands at 30.81%.

This is significantly higher than the average reach rates of carousel (14.45%) and static image posts (13.14%).

Reels not only reach a larger audience but also generate two times more impressions compared to other content types. This makes it a top choice for maximizing visibility, driving product awareness and outbound sales for your business.

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4. Instagram Reels Receive the Most Impressions

Compared to other content formats on the platform, Instagram Reels statistics indicate that Reels boast a significantly higher impression rate, with an average impression rate of 33.83% in 2023.

In contrast, static images saw an impression rate of 14.32% while carousels had an impression rate of 17.88%.

Your Reels are more than twice as likely to be shown compared to a regular photo post. That’s a powerful advantage for expanding your reach and attracting new followers.

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5. Instagram Reels Get More Saves for Small Accounts

A Socialinsider study has shown that Instagram Reels tend to generate more saves for accounts with less than 50,000 followers.

This Instagram Reels statistic could be attributed to the deeply personal connection that small accounts have with their audience. Their Reels might reflect authentic content that resonates with viewers.

Conversely, larger accounts see a higher save rate for carousel posts, which can be used to showcase product details or tell a more comprehensive brand story in a series of images or videos.

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6. More Businesses are Using Instagram Reels in 2023 than in 2022

Recent Instagram Reels statistics show that more businesses are leveraging this type of content in 2023 compared to the previous year, with a notable increase of 57.4% year-over-year in Reels usage.

Marketers are recognizing the power of Reels to drive brand awareness, boost engagement, and generate leads.

It’s not just organic reach that’s driving this trend. Paid ad options are also available for Instagram Reels to target specific demographics, interests, and behaviors. This further amplifies their reach and impact, maximizing ROI.

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7. More Than Half of Us Marketers Will Use Instagram Reels for Their Influencer Marketing Campaigns This Year

Instagram Reels are rapidly taking over as the preferred channel for influencer marketing campaigns.

Instagram Reels statistics show that 58.2% of US marketers plan to use Reels to create influencer partnerships this year. Reels is already leading this competitive market, surpassing both TikTok and YouTube’s estimated adoption rates.

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Final Thoughts

Instagram Reels has become a powerful tool for social media marketing.

With these Instagram Reels statistics, we can see how this type of content enhances reach, boosts engagement, and fosters continuous growth among businesses and influencers.

By incorporating Reels into your social media strategy, you can unlock new levels of reach and engagement for your marketing content.

Start creating Reels today to propel your marketing efforts towards achieving your goals.

This article is written by Reena Aggarwal, Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.

Have some great content up your sleeve? We invite you to reach out to us. We are excited to collaborate with talented writers and feature high-quality content on our blogs.

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The post 7 Key Instagram Reels Statistics for Marketers to Know appeared first on Strike Social.

Advertising Know-Hows: Instagram Glossary for Beginners

strikesocial — Wed, 10 Apr 2024 17:43:38 +0000

Embarking on a paid social media campaign entails more than just creative content and strategic planning; it begins with analyzing the language of the platform you’re using such as the Instagram glossary for advertising terms. Instagram usernames, or handles, are often the first thing potential customers seek when exploring new products.

With the platform hosting over 25 million brand accounts and 90% of its users following at least one business, it’s clear that Instagram is a key player in digital marketing strategies.

The Beginner’s Handbook to Instagram Advertising Terms

The initial step in effectively setting up your Instagram advertising efforts is to familiarize yourself with the essential glossary of Instagram terms. That’s where our comprehensive tool comes in. From understanding the essentials of content creation for your brand on Instagram to monitoring your metrics and analytics effectively, our marketer’s glossary for Instagram provides all the guidance you need.

The glossary is thoughtfully organized into categories for ease of use. You can either choose to explore terms by their category or simply scroll down to find the specific terms you need, arranged in alphabetical order:

Foundational Instagram Terms
Paid Advertising Terms
Ad Metrics & Analytics

Foundational Instagram Terminology

Grasp the fundamental elements through this detailed Instagram glossary, which covers the initial terms. If you’re new to advertising on Instagram, this is where to begin:

Understanding Instagram Paid Advertising Terms

If you’re gearing up for paid marketing on Instagram, check out this section for essential terminologies used in Instagram advertising:

Instagram Glossary for Ad Metrics & Analytics

Your Instagram Ads’ effectiveness depends on your ability to track and interpret their performance accurately. This section provides you with the crucial Instagram terms needed to understand the analytics of your campaigns:

Average View Time
Carousel Swipe Rate
Click-Through Rate (CTR)
Cost-per-Acquisition (CPA)
Cost-per-Click (CPC)
Cost-per-Thousand Impressions (CPM)
Engagement Rate

Frequency
Impressions
Insights
Profile Visits
Reach
Story Completion Rate
Swipe-Ups/Link Clicks
Video View
Website Conversions

Ad formats: These refer to the various ways your ad can appear on Instagram. Each format offers unique advantages for specific goals:

Carousel Ads: Feature multiple images or videos swipeable within a single ad.

Collection Ads: Showcase multiple products within a single ad unit.

Explore Ads: Ads displayed on the Instagram Explore page, a curated feed of content based on user interests.

Image Ads: Single, static images used for advertising on Instagram.

Reels Ads: Ads displayed within the Instagram Reels feed.

Shopping Ads: Product-focused ads that allow users to tap directly on the ad to view product details and initiate a purchase journey.

Story Ads: Ads displayed within the Instagram Stories feed. They come in various formats like photo, video, or even interactive elements like polls or quizzes.

Video Ads: Short video ads used for advertising that can grab attention and tell a compelling story.

Ad placements: Know where your ads appear on Instagram. Here’s a breakdown of the key ad placements:

Instagram Explore Ad: Ads displayed on the Instagram Explore page, reaching users actively seeking new and engaging content.

Instagram Feed Ad: Appears within the regular Instagram feed, seamlessly blending with organic posts.

Instagram Profile Feed Ad: These ads appear directly on a user’s profile feed, specifically below the bio section. They offer targeted exposure to users who have already visited a particular profile.

Instagram Reels Ad: Similar to Instagram Stories Ads, these ads appear within the Instagram Reels feed.

Instagram Stories Ad: These ads appear within the user’s Instagram Stories feed, blending with organic stories from followed accounts.

Algorithm: The system that determines the order in which users see content in their feed. It considers factors in a user’s engagement, relevance, and activity.

Archive: A section where you can hide posts from your profile without permanently deleting them.

Average View Time: The average duration for which users watch your video ad.

Bio: A short description about yourself or your brand.

Boosted post: Increasing the visibility of an existing organic post through paid advertising.

Campaign objectives: Here are some primary goals you can choose from when setting objectives for your Instagram ad campaigns:

App Promotion: Encourage users to download your mobile app directly from your ad.

Awareness: Reach new audiences who might not be familiar with your brand.

Engagement: Increase interactions with your ad content, such as likes, comments, shares, and saves.

Lead Generation: Collect leads from potential customers who are interested in your product or service.

Sales: Drive specific actions such as purchases on your website.

Traffic: Drive traffic to your website or a specific landing page.

Caption: The text accompanying your post, providing context or details.

Carousel Post: A post format allowing you to swipe through multiple images or videos within a single post.

Carousel Swipe Rate: The percentage of users who swipe through all the images/videos in your carousel ad after seeing the first frame.

Click-Through Rate (CTR): The percentage of users who clicked on your ad after seeing it.

Comment: A way to leave a message publicly on a post.

Cost-per-Acquisition (CPA): The average cost you pay for each action acquired driven by your ad.

Cost-per-Click (CPC): The average amount you pay for each click on your ad.

Cost-per-Thousand Impressions (CPM): The average cost you pay for every 1,000 times your ad is displayed.

Direct Message (DM): A private messaging feature for sending messages directly to other users.

Engagement Rate: A metric measuring how well your content resonates with your audience. It’s further broken down as:

Engagement Rate by Follower: Shows how well your content performs within your existing follower base. Computed as engagement divided by follower count.

Engagement Rate by Impression: Indicates how well your content performs with everyone who sees it, regardless of following status. Divide engagement count by total impressions received by the ad.

Engagement Rate by Reach: Shows how well your content engages the unique users who see it. Computed as total engagement divided by reach.

Explore Page: A curated page featuring content based on user interests and trending topics.

Followers: Users who have subscribed to see your posts in their feed.

Following: Accounts you’ve chosen to see content from in your feed.

Frequency: The average number of times a user sees your ad during a campaign.

Geotagging: Adding a location tag to your post, allowing users to discover location-based content.

Hashtag: A word or phrase preceded by “#” to categorize your content and help users discover it.

Handle (@username): Your unique identifier on Instagram.

Highlights: A collection of saved stories that appear permanently on your profile.

Impressions: The number of times your post appears on a user’s screen.

Influencer: A social media personality with a dedicated following and the ability to influence purchase decisions.

Insights: The built-in analytics tool on Instagram that provides data on your post performance and audience demographics.

Instagram Live: Streaming live video content where viewers can comment and interact in real-time.

Paid reach: The number of unique accounts who see your content through paid advertising efforts.

Posts: The content you share on your profile, including photos, videos, and stories.

Profile: Your public-facing page showcasing your posts, bio, and follower information.

Profile Picture: The main image representing your account.

Profile Visits: The number of times users visit your Instagram profile after seeing your ad.

Reach: The number of unique accounts who were shown your post.

Reels: Short, engaging video clips with creative editing tools and music options.

Saved Posts: Content saved by users to revisit later, which can be public or private.

Sponsored post: A post created by an influencer or media outlet in partnership with a brand, typically disclosed with #ad or #sponsored.

Stories: Short, disappearing photo or video clips viewable for 24 hours.

Story Completion Rate: The percentage of users who watch your entire story ad.

Swipe-Ups/Link Clicks: (For Story Ads) The number of times users swipe up on your story ad to visit the linked website or landing page.

Tag: Mentioning another user (@username) in your post or comment, creating a link to their profile.

Verified Badge (Blue checkmark): A mark awarded by Instagram confirming the authenticity of a public figure or brand.

Video View: The number of times your video content is played, including replays.

Website Conversions: The number of specific actions users take on your website after clicking your ad (e.g., purchases, sign-ups).

The Essential Instagram Glossary Every Advertiser Needs

The importance of mastering the specific language of each platform cannot be overstated — especially on Instagram, where the visual and dynamic interplay of content creates unique opportunities for brands. As you move forward, armed with the insights from our comprehensive glossary, remember that the language of Instagram is continually evolving. Staying abreast of new terms and trends is crucial for maintaining the relevance and effectiveness of your advertising campaigns.

So, whether you’re figuring out which hashtags to use, where your ads will show up, or how to read your campaign analytics, understanding Instagram’s terminology is the first step toward engaging your audience and boosting your brand.

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The post Advertising Know-Hows: Instagram Glossary for Beginners appeared first on Strike Social.

Social Media Ad Specifications, Best Practices, Tips and Strategies

strikesocial — Wed, 24 Jan 2024 13:53:59 +0000

YouTube
Facebook
Instagram
TikTok

Ad Specifications & Best Practices

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The post Social Media Ad Specifications, Best Practices, Tips and Strategies appeared first on Strike Social.

Stay Within the Lines: Instagram’s Safe Zone and Ad Sizes

strikesocial — Mon, 15 May 2023 13:09:21 +0000

Strike Overview

By using Instagram’s safe zone features and recommended ad sizes, advertisers ensure that key content stays visible on all devices, enhancing ad effectiveness and viewer interaction.
Instagram has proven to be an incredibly effective advertising platform, with the projected Instagram ad revenue expected to reach $71 billion this 2024.
As an advertiser, understanding the importance of aspect ratios is key to displaying your ads correctly on all devices, enhancing engagement, and driving conversions.

Jump to Section

How to Find the Instagram Ad Sizes of Your Creative Assets
Avoid Ad Mistakes with Instagram’s Safe Zone
Best Practices in Matching Instagram Ads Sizes
- Step-by-Step Guide on How to Use the Instagram Reels Safe Zone Template

This post was updated in August 2024 to provide you with the latest information.

Maximize your Instagram ad spending with ease! Paying attention to Instagram’s safe zone and ad sizes is crucial for success.

Keep up-to-date with the latest guidelines and create standout content to increase the success of your campaigns. Whether using static images, videos, or a combination, selecting the appropriate size and format is essential for achieving your advertising goals.

Instagram’s Safe Zone and Aspect Ratios: Ensuring Your Ads Look Great on Every Device

To help you navigate the intricacies of Instagram advertising, we have compiled a comprehensive guide that includes best practices, actual specifications, and safe zones for various ad formats, including images, videos, carousels, Instagram Stories, and Reels ads.

With this valuable resource, you’ll have the knowledge and tools to create effective campaigns that resonate with your target audience and achieve your desired outcomes.

How to Find the Instagram Ad Sizes of Your Creative Assets

1.91:1

Feeds	1.91:1
Facebook Feed	✓
Instagram Feed and Explore	✓
Facebook Marketplace	✓
Facebook video feeds	✓
Facebook right column	✓ Recommended for images and videos
Instagram Shop	✓ Ads may be masked 1:1
Messenger inbox	✓

Messages	1.91:1
Messenger sponsored messages	✓ Recommended for images and videos

Stories	1.91:1
Facebook Stories	✓
Instagram Stories	✓
Messenger Stories	✓

In-stream	1.91:1
Facebook in-stream video	✓

Search	1.91:1
Facebook search results	✓

Apps and sites	1.91:1
Audience Network native, banner and interstitial	✓
Audience Network rewarded video	✓

16:9

Feeds	16:9
Facebook Feed	✓ Ads may be masked 1:1
Instagram Feed and Explore	✓
Facebook Marketplace	✓ Ads may be masked 1:1
Facebook video feeds	✓
Facebook right column	✓
Instagram Shop	✓ Ads may be masked 1:1
Messenger inbox	✓

Messages	16:9
Messenger sponsored messages	✓ Recommended for images and videos

Stories	16:9
Facebook Stories	✓
Instagram Stories	✓
Messenger Stories	✓

In-stream	16:9
Facebook in-stream video	✓ Ads may be masked 1:1

Search	16:9
Facebook search results	X

Apps and sites	16:9
Audience Network native, banner and interstitial	✓
Audience Network rewarded video	✓

1:1

Feeds	1:1
Facebook Feed	✓ Recommended for images and videos
Instagram Feed and Explore	✓ Recommended for images and videos
Facebook Marketplace	✓ Recommended for images and videos
Facebook video feeds	✓ Recommended for images and videos
Facebook right column	✓
Instagram Shop	✓ Recommended for images and videos
Messenger inbox	✓ Recommended for images and videos

Messages	1:1
Messenger sponsored messages	✓ Recommended for images and videos

Stories	1:1
Facebook Stories	✓
Instagram Stories	✓
Messenger Stories	✓

In-stream	1:1
Facebook in-stream video	✓

Search	1:1
Facebook search results	✓ Recommended for videos

Apps and sites	1:1
Audience Network native, banner and interstitial	✓
Audience Network rewarded video	✓

4:5

Feeds	4:5
Facebook Feed	✓ Recommended for images and videos * Ads may be masked 1:1
Instagram Feed and Explore	✓ Recommended for images and videos
Facebook Marketplace	✓ Recommended for images and videos * Ads may be masked 1:1
Facebook video feeds	✓ Recommended for images and videos
Facebook right column	✓
Instagram Shop	✓ * Ads may be masked 1:1
Messenger inbox	✓

Messages	4:5
Messenger sponsored messages	✓ Recommended for images and videos

Stories	4:5
Facebook Stories	✓
Instagram Stories	✓
Messenger Stories	✓

In-stream	4:5
Facebook in-stream video	✓

Search	4:5
Facebook search results	X

Apps and sites	4:5
Audience Network native, banner and interstitial	✓
Audience Network rewarded video	✓

2:3

Feeds	2:3
Facebook Feed	X
Instagram Feed and Explore	✓ Ads may be masked 1:1
Facebook Marketplace	✓ Ads may be masked 1:1
Facebook video feeds	✓ Recommended for images and videos
Facebook right column	✓
Instagram Shop	X
Messenger inbox	✓

Messages	2:3
Messenger sponsored messages	✓

Stories	2:3
Facebook Stories	✓
Instagram Stories	X
Messenger Stories	✓

In-stream	2:3
Facebook in-stream video	✓

Search	2:3
Facebook search results	X

Apps and sites	2:3
Audience Network native, banner and interstitial	✓
Audience Network rewarded video	✓

9:16

Feeds	9:16
Facebook Feed	X
Instagram Feed and Explore	✓ Ads may be masked 1:1
Facebook Marketplace	✓ Ads may be masked 1:1
Facebook video feeds	✓ Recommended for images and videos
Facebook right column	✓
Instagram Shop	X
Messenger inbox	✓

Messages	2:3
Messenger sponsored messages	✓

Stories	2:3
Facebook Stories	✓ Recommended for images and videos * Ads may be masked 1:1
Instagram Stories	✓ Recommended for images and videos * Ads may be masked 1:1
Messenger Stories	✓ Recommended for images and videos * Ads may be masked 1:1

In-stream	2:3
Facebook in-stream video	✓ Ads may be masked 1:1

Search	2:3
Facebook search results	X

Apps and sites	2:3
Audience Network native, banner and interstitial	✓ Recommended for images and videos
Audience Network rewarded video	✓ Recommended for images and videos

Designing Instagram ad creatives with mobile users in mind and using vertical video with taller aspect ratios can help create compelling content. Facebook, Instagram, and Audience Network support aspect ratios from 16:9 to 9:16. Selecting a taller aspect ratio enables the full use of the mobile device screen, capturing the viewer’s attention and creating an engaging experience.

To determine an image’s aspect ratio:

Identify its dimensions in pixels. These can typically be found in the file information or through editing software.
The relationship between the width (first number) and the height (second number) can be calculated once the dimensions are known. For instance:

If an image has dimensions of 1600 pixels x 900 pixels or 3200 pixels x 1800 pixels, it falls into the 16:9 aspect ratio.
On the other hand, if the image has dimensions of 1600 pixels x 1600 pixels or 3200 pixels x 3200 pixels, it falls into the 1:1 aspect ratio.

Advertisers can customize their ad creatives for different placements and select the best-optimized version for their target audience using Meta Ads Manager. They can create a new ad, use an existing post, or utilize the Creative Hub mockup. Additionally, they can adjust the image aspect ratio or focal point to maintain the desired composition.

Understanding an image’s aspect ratio and Instagram ad sizes allows advertisers and brands to optimize their visuals for different platforms, maintain the desired composition, and deliver the intended message to their audience.

Further Reading

Grow Your Audience by Promoting with Instagram Reels

Growing a podcast audience requires dedicated efforts, including nurturing podcast content, cross-platform posting, and engaging with listeners. As part of an effective podcast marketing strategy, Instagram Reels can be a valuable tool to promote your podcast to Instagram users.

Avoid Ad Mistakes with Instagram’s Safe Zone

Different Instagram ad sizes and ad placements have specific image and video aspect ratio requirements. Safe zones are essential in Instagram Stories and Reels, as creative elements placed here are at risk of being covered by the profile icon or call to action, which could hurt your ad’s performance.

To help advertisers customize their video content for different placements, Meta Ads Manager provides tools to add logo and text overlays in different fonts and colors. Additionally, while editing your video, these tools can identify safe zones by highlighting them in yellow, preventing accidental coverage of critical, creative elements.

After uploading your media, Instagram checks for safe zones and provides feedback to assist you in making necessary modifications for optimal performance. By following these best practices and using safe zones, you can produce impactful Instagram ads that captivate viewers and boost the likelihood of conversions.

_{^{Source: Instagram’s Safe Zone}}

Best Practices in Matching Instagram Ads Sizes

Creating attention-grabbing mobile ads is essential for successful advertising. Images and videos should cover as much screen space as possible to achieve this. Choosing an appropriate aspect ratio that suits different placements and formats is essential.

Here are some recommended aspect ratios for various placements and formats advertisers can use to create more effective mobile ads:

Ad Type	Recommended Aspect Ratio
Feed Images	1:1 (Square)
Feed Videos	4:5 (Vertical)
Video Carousels	1:1 (Square)
Instagram Shop	1:1 (Square)
Stories and Reels	9:16 (Full Screen)
In-stream Video	16:9 (Horizontal)
Meta Audience Networks	9:16 (Vertical)

Following these recommended aspect ratios and incorporating other best practices, such as a safe zone for Instagram ads, you can create mobile ads that stand out and drive results. Remember that the correct aspect ratio may vary depending on your ad creative, so test different options to find what works best for your campaign.

Step-by-Step Guide on How to Use the Instagram Reels Safe Zone Template

Download this png file.
You can add this transparent template as a layer to any editing software.
By dragging it down to a layer, you can adjust the captions or other content to fit correctly within the safe zone.
Before exporting, remember to hide or remove the layer to avoid unintended elements in the final ad creative.

Further Reading

The Complete List of Instagram Ad Specifications

Instagram’s visually rich platform offers brands a prime opportunity to connect with highly engaged users through targeted ads. To make sure your video ads stand out in Instagram’s content-rich feed, know more about the platform’s ad specifications to achieve the best results.

The Importance of Staying Within the Instagram Lines

Visually stunning mobile ads that effectively reach your target audience on Instagram require more than just an eye-catching design. Advertisers must consider multiple factors, including aspect ratios and placement options, to maximize screen coverage and capture users’ attention. One crucial element to remember when designing ads is Instagram Safe Zone- the area within the ad guaranteed to be visible on all devices, ensuring that no critical information is cut off.

Choose the appropriate aspect ratio for each placement and stay up-to-date with any changes in placement options to optimize Instagram ads for success. Designing videos with a mobile-first approach is recommended, and vertical videos (with aspect ratios of 4:5, 2:3, and 9:16) are particularly effective because people tend to hold their phones upright. Facebook, Instagram, and Audience Network support various aspect ratios, from 16:9 to 9:16, for different ad formats, such as photo and video ads, carousel ads, Instagram Stories, and Reels ads.

To make the most of your Instagram campaigns, continual testing and iteration of ad creatives are crucial. Advertisers should aim to create attention-grabbing visuals that fit the various formats and placements available. By following Instagram ads’ safe zone and best practices and keeping up-to-date with the platform’s specs and guidelines, advertisers can produce visually stunning ads that drive better business results.

The post Stay Within the Lines: Instagram’s Safe Zone and Ad Sizes appeared first on Strike Social.

Streamline Whitelisting: Guide to Instagram Branded Content Ads

strikesocial — Tue, 14 Mar 2023 12:16:58 +0000

Social media has revolutionized how businesses advertise and connect with their audiences, and collaboration with influencers and content creators has become one of the most effective strategies. Regarding influencer marketing, there’s no denying that Instagram is the platform of choice. And with the arrival of Reels, the platform has become even more appealing for content creators. This feature allowed digital creators to utilize their top-performing content by moving their creative assets to Instagram. But with so many influencers and content creators on the platform, it can be challenging for brands to cut through the busy path of paid collaboration and stand out. That’s where Instagram Branded Content Ads come in, allowing businesses to partner with influencers and seamlessly use their content in ads.

From Collaboration to Conversion: Instagram Branded Content Ads Scaling Creators’ Content

Instagram vs. TikTok Influencers: Who did it better?
List of Eligible Formats Available for Instagram Branded Content Ads
Account Eligibility to Use Instagram Branded Content Ads
Guide To Generate Instagram Branded Content Ad Code
Influencer Marketing Made Easy

In a nutshell, Instagram whitelisting is a marketing strategy that allows brands to use creators’ content to reach specific target audiences, ultimately increasing campaign success rates. By tapping into creators’ audience reach and engagement, brands can effectively reach high-potential customers and capture the attention of new sets of consumers. This spells out a clear win for brands looking to expand their reach and connect with their ideal audience. Based on Statista’s report, almost 7 out of 10 marketers have used Instagram for influencer campaigns.

To streamline the process of collaborating with influencers, Instagram Branded Content ads offer a valuable solution for both businesses and Instagram influencers. Making the most of this advertising strategy begins with understanding the essentials and benefits of working with digital creators and setting paid campaigns.

Instagram vs. TikTok Influencers: Who did it better?

Many marketers often begin by asking, “Which platform is better for influencer marketing – Instagram or TikTok?” This may seem like comparing two different things, but it’s actually comparing two sides of the same coin. To get a clearer picture, let’s start by analyzing the demographics of each platform.

Instagram vs. TikTok Demographic Comparison

While Instagram and TikTok’s demographics are similar, advertisers may consider Instagram’s user base to be more mature, affluent, and curated. At the same time, TikTok’s community is often perceived as more spontaneous, free-spirited, and younger. Based on the data, both platforms have a similar number of young viewers. Regarding gender distribution, TikTok has a higher proportion of female users, while Instagram’s user base is almost evenly split between genders.

Instagram vs. TikTok Influencer Size Comparison

With influencers of all sizes already dominating the social space, it’s no wonder brands have become picky in choosing who to partner with. While TikTok might be a burgeoning spot for aspiring digital creators due to its rapid growth and engaging community, Instagram remains dominant in influencer marketing. Businesses have the luxury of handpicking highly qualified Instagram creators that will ensure a wider audience reach.

Instagram vs. TikTok Branded Content Ad Solutions.

One of the main advantages of Instagram Branded Content Ads is that it allows brands to gain access to the content and audience of creators they have partnerships with. By leveraging creative and authentic content that resonates with the audience, brands have more control over audience targeting.

Instagram and TikTok provide ad solutions for brands to collaborate with creators and maximize their advertising investments. Brands can explore the Creators’ Marketplaces to discover Instagram influencers or collaborate with TikTok creators. Businesses can work directly with influencers or boost organic content through creator-centric ad formats, Branded Content ads on IG, or TikTok Spark ads.

For a faster turnaround, advertisers can leverage high-performing posts to achieve their marketing objectives. By using the best-performing posts, brands can create Instagram Branded Content Ads that are more likely to resonate with their target audience and achieve higher engagement rates. It’s time to start exploring Instagram Branded Content Ads to take advantage of the vast potential of influencer marketing on social media platforms.

List of Eligible Formats Available for Instagram Branded Content Ads

When creating branded content ads on Instagram, it’s essential to understand the supported formats to ensure the smooth execution of your ad campaigns. Here are the eligible formats for Branded Content Ads:

Reels Ads

For Branded Content Ads created from an existing Reel, your organic post will not be eligible to turn into an ad if it was published before 15th October 2021, has a face/camera effect, uses an Instagram music library, exceeds 90 seconds, includes a GIF, includes product tags, or uses a tappable sticker.

Feed Ads

Feed Ads support single image, video, and carousel formats. However, note that the Branded Content Ads only support a 1:1 ratio carousel format in Feed placements.

Stories Ads

To be eligible for Branded Content Ads, Stories must have a maximum of five stickers, including the Polling sticker, Countdown sticker, Hashtag sticker, Location sticker, and Mention sticker. Note that Music stickers, link stickers, GIFs, and emoticons are not supported.

If you plan to use the Polling sticker, it can only be used in ads not created from an organic post.

By following these guidelines, you can ensure that your Instagram Branded Content Ad complies with the platform’s policies, allowing you to create effective campaigns.

Related article: Marketers’ guide to Meta ad specs

Account Eligibility to Use Instagram Branded Content Ads

Instagram Branded Content Ads are popular for influencers and digital marketers to monetize their content. However, eligibility criteria must be met before one can use this feature. If you’re an influencer or a digital marketer wondering, “How can I be eligible for Instagram Branded Content Ads?” this article aims to educate readers on the requirements and guidelines to be followed to monetize content using Instagram Branded Content Ads.

Instagram has strict Partner Monetization Policies that creators must adhere to before using Branded Content Ads. These guidelines are designed to ensure that Instagram’s community standards are complied with and that there are no copyright or intellectual property violations.
To be eligible to use Branded Content Ads, creators must have a professional account on Instagram, as it provides access to additional features such as Instagram Insights and the ability to promote posts.
If creators intend to turn an existing post into a Branded Content Ad, they must ensure the post has the paid partnership label added. This label informs viewers that the post is sponsored content, and its absence can lead to the removal of the post and disqualification from using Branded Content Ads.

Failure to follow these guidelines may result in disqualification for abusing this feature. By following these guidelines, creators can increase their eligibility to monetize content using Instagram Branded Content Ads.

Guide To Generate Instagram Branded Content Ad Code

As a content creator or digital marketer, one of the primary benefits of using Instagram Branded Content Ads is targeting different audiences across the network of influencers. Marketers can scale brand awareness and increase campaign outputs by partnering with a creator to boost posts.

Initially, advertisers must establish permissions with eligible creators by using branded content ad codes to begin the process. Below is a step-by-step guide to setting up and generating the required code.

Go to the post, Story, or Reel that you want to promote and tap on the top right corner of the post.
Select the “Edit” option, then choose “Add paid partnership label.”
Tap the toggle next to “generate branded content ad code” to generate the code.
The code will appear on the screen. Tap to copy it to your clipboard.
Share the code directly with the brand you want to allow to boost your content.

As an advertiser, it’s important to remember that creators have complete control over their ad code and can turn it off anytime by simply switching the toggle. Moreover, remember that using the ad code by a brand partner replaces the existing paid partner for the content. Therefore, it is essential to establish clear communication with the creator and agree on the terms before collaborating. By ensuring that all parties are on the same page, potential conflicts and misunderstandings can be avoided.

Influencer Marketing Made Easy

Revolutionary social media has transformed how brands connect with their audience. Influencers and content creators are the newest sought-after marketing strategy. Instagram is a top-tier influencer marketing platform, and with the addition of Instagram Reels, the dominion has expanded even more. Digital creators and influencers are adding their best content to Instagram’s inventories. For advertisers looking to capitalize the whitelisting opportunities, Instagram Branded Content Ads offer an effective and cost-efficient solution to activate an elevated ad experience to target audiences seamlessly.

The post Streamline Whitelisting: Guide to Instagram Branded Content Ads appeared first on Strike Social.

The Instagram Reels Ad Placement Effect: Setting Up IG Paid Campaigns for Success

strikesocial — Fri, 06 May 2022 11:34:26 +0000

Instagram Reels in Action

While platforms are battling for the crown of the best short-form video, advertisers benefit as more active and engaging users spend countless hours swiping. Instagram Reels, first launched in August of 2020, only became available in the ad auction in 2022. Marketers benefit because anytime there’s a new part of the Facebook and Instagram supply available in the auction, that’s where the pricing efficiencies are going to lie until the rest of the market catches up.

It’s not new news that Reels and TikTok have a lot of similarities. Many brands are successfully delivering the same TikTok experiences to their Instagram audience. Some brands like Gucci have seen more eyeballs on Instagram Reels videos than on their Feed.

At the time of this writing, comparing the last ten video content of Gucci’s Instagram account, Instagram Reels have an average of 750,000 views per post, while their Instagram Feed gathered 337,000 per post. With a lavishing 48 million Instagram followers, Gucci has doubled its organic reach of short-form content, with a 1.6% audience reach for Reels and .70% for videos on Feed. Top Instagram brands such as Warner Bros., Adobe, Gucci, Chanel, and BMW have similar success with Instagram Reels.

As more users consume short-form videos, Instagram Reels Ads placement is an excellent opportunity to reach more engaging audiences during the discovery stage.

Anatomy of Instagram Reels Ads

Before creating an attention-grabbing Instagram Reels ad, advertisers must first have an idea about the ad spec for Instagram Reels ad placement. Utilizing the same creative for Instagram across ad placements is a common practice. The ad manager will not just insert video creative between organic Reels content, but it will also be presented in different ad sections: Reels, Feed, and Profile. Marketers should be mindful of other Instagram ad specs as video resolution and ratio vary.

Instagram Reels Ad Spec

Like Instagram’s competitors, content on Reels includes unique, relatable, entertaining, and inspiring videos. Video ads on Instagram Reels won’t be different from organic content making it more engaging and less the feel of an ad. Before working on the next Instagram campaign, check the Ad specs for Instagram Ad Reels Placement.

Video Instagram Ad Reels Specifications:

Resolution: at least 500 x 888 pixels
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
Video caption and sounds are optional but highly recommended.
Suggested ratio: 9:16
The suggested character length on the primary text should not exceed 72 characters to avoid text truncation.
The file size should not exceed 4 GB.
Video duration should not exceed 60 minutes and a minimum of 1-second
Image upload supported file: MP4, or MOV.

Campaign Objectives for Instagram Reels Ad Placement

What is your advertising goal? Ads Manager has its unique way of leveraging campaigns in every ad placement. Aligning the business purpose to the available objective makes Instagram advertising more cost-efficient and effective.

Campaign Objectives options for Instagram Reels ad placement:

Conversions
Reach
Traffic
Video Views
Brand

Cost and Performance of Instagram Reels Ad Placements

Various factors affect ad costs but ad placements sometimes hold their efficiency based on audience interest and behavior. Instagram’s effort to put Reels in the spotlight created a positive ripple for advertisers to leverage their campaigns.

Using Strike Social recent Instagram campaign data focusing on ad placements, Instagram Reels consistently delivers cost-efficient results when leveraging Video Views across different objectives: Reach (CPM), Clicks (CPC), Engagement (CPE), and Link Clicks (CPLC). Campaigns set up to reach more audiences or explore new users during the discovery phase, Instagram Reels ad placements present almost half of the cost of Feed placements.

Another point to highlight is how it drives high post and page engagements. Reels ads are inserted seamlessly in-between highly compelling organic content. Ad insertions add a more native content approach to IG Reels viewers. It helps increase the opportunity to engage with the video content.

The low cost of Complete Views and Post Engagement can be attributed to the effectiveness of ad placement on Instagram Reels. Our data shows that ads displayed on Reels are fully visible to IG users and likely to trigger an engagement.

Start Embracing Instagram Reels Ad Placement for a Higher Campaign Success

The effectiveness of each ad placement changes based on trends and audience behavior. Back in Q1 2017, during the release of Instagram Stories ad placements, our team saw a similar trend with how Ads on Reels behave. Being a new tool for advertisers, it appears to have less auction competition with massive eyeballs on the new Instagram section.

Now is an excellent window of opportunity for marketers to experiment with how Instagram Reels can help increase the success of their campaign with a more cost-effective approach.

With low CPM and High Video Completion, Instagram can easily detect app users’ connection and interest in the video ads.

With the right creative and optimization based on campaign behavior, Instagram Reels Ads placement can help increase brand awareness, expand reach, and attract engagement to the desired audience.

The post The Instagram Reels Ad Placement Effect: Setting Up IG Paid Campaigns for Success appeared first on Strike Social.

Marketers’ guide to Meta ad specs (2024 Update)

strikesocial — Mon, 14 Mar 2022 17:11:38 +0000

Strike Overview

Meta ad specs encompass the latest guidelines across Facebook, Instagram, Threads, WhatsApp, and more—essential for creating visually appealing, high-performing ads on these platforms.
In 2024, Meta’s U.S. ad revenue is projected to hit $64.63 billion, marking a 13.8% increase from last year and highlighting Meta’s reach across diverse markets.
With Meta’s platforms continuously evolving, it’s our goal to keep brands informed on the latest Meta ad sizes and specs to maximize engagement and relevance with audiences.

Jump to Section

The Complete List of Meta Ad Sizes

This post was updated in November 2024 to provide you with the latest information.

2024 Guide to Meta Ad Specs and Formats for Effective Facebook and Instagram Campaigns

As the leading social media platform in the U.S., Facebook boasts a 77% share of network usage, with Instagram closely following in third place. Together, these platforms provide an expansive reach of up to 3 billion users globally, reflecting a year-over-year increase of 3.44%.

With such a vast audience available for your ads, it’s important to adhere to the most updated Meta ad specs. By doing so, you ensure that your essential calls-to-action remain visible and effective, whether your ad appears in a Reels format, as an overlay image, or anywhere else within the Meta platform feeds.

The Complete List of Meta Ad Sizes

When setting up Facebook or Instagram campaigns in Meta Ads Manager, switching back and forth to check how your ad creatives will display can be quite challenging. To make this easier, here’s our 2024 Meta ads specs guide.

Begin by selecting your desired Facebook or Instagram ad format, then refer to the corresponding sizes and specifications for the placements you want your ads to appear in:

Image ads
Video ads
Carousel ads
Collection ads

Meta Ad Specs for Image Ads

Static image ads are a powerful way to capture attention as users scroll through Facebook and Instagram feeds. They’re quick to create, easy to launch, and ideal for fast campaigns aimed at boosting brand recall. Explore the available placements for image ads and their Meta ad specs here:

Facebook Feed

Design Specs:

File Type: JPG or PNG
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 80 characters
Headline: 27 characters

Technical Specs:

Maximum File Size: 30MB
Minimum Width: 600 pixels
Minimum Height: 600 pixels
Aspect Ratio Tolerance: 3%

Instagram Feed

Design Specs:

Image File Type: JPG or PNG
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters
Maximum Number of Hashtags: 30

Technical Specs:

Maximum File Size: 30MB
Minimum Width: 500 pixels
Minimum Aspect Ratio: 400 x 500
Maximum Aspect Ratio: 191 x 100
Aspect Ratio Tolerance: 1%

Facebook Reels

Design Specs:

File Type: JPG or PNG
Ratio: 9:16
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 40 characters
Headline: 55 characters

Technical Specs:

Maximum File Size: 30MB
Minimum Width: 600 pixels
Minimum Height: 600 pixels
Aspect Ratio Tolerance: 3%

Instagram Reels

Design Specs:

File Type: JPG or PNG
Ratio: 9:16
Resolution: At least 1080 x 1080 pixels
Safe zone: Keep the top 14%, bottom 35%, and 6% on each side of your image free from text, logos, or any important design elements.

Text Limitations:

Primary Text: 72 characters

Technical Specs:

Maximum File Size: 30MB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%

Facebook Stories

Design Specs:

File Type: JPG or PNG
Ratio: 9:16
Resolution: At least 1080 x 1080 pixels
Safe zone tip: Reserve about 14% of the top and 20% of the bottom of your image free of text, logos, or key visuals to allow room for UI elements like the CTA.

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters

Technical Specs:

Maximum File Size: 30MB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%

Instagram Stories

Design Specs:

Image File Type: JPG or PNG
Ratio: 9:16
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 125 characters

Technical Specs:

Maximum File Size: 30MB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%

Messenger Stories

Design Specs:

File Type: JPG or PNG
Ratio: 9:16
Resolution: At least 1080 x 1080
Safe zone tip: Keep approximately 14% clear at the top and bottom of your image, free from text or logos, to ensure the CTA (like “Learn More” or “Book Now”) remains unobstructed.

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters

Technical Specs:

Maximum File Size: 30MB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%

Facebook Business Explore

Design Specs:

File Type: JPG or PNG
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 125 characters
Headline: 27 characters
Description: 27 characters

Technical Specs:

Maximum File Size: 30MB
Minimum Width: 600 pixels
Minimum Height: 600 pixels
Aspect Ratio Tolerance: 3%

Instagram Explore

Design Specs:

Image File Type: JPG or PNG
Ratio: 9:16
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 125 characters

Technical Specs:

Maximum File Size: 30MB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%

Facebook In-Stream Video

Design Specs:

File Type: JPG or PNG
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels
Note: To make the most of this ad’s compact image format, avoid text on the visuals.

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters
Description: 30 characters

Technical Specs:

Maximum File Size: 30MB
Minimum Width: 600 pixels
Minimum Height: 600 pixels
Aspect Ratio Tolerance: 3%

Instagram Profile Feed

Design Specs:

Image File Type: JPG or PNG
Recommended Ratio: 1:1
All Supported Ratios: 1.91:1 to 4:5
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters
Maximum Number of Hashtags: 30

Technical Specs:

Maximum File Size: 30MB
Minimum Width: 500 pixels
Minimum Height: 400 pixels
Minimum Aspect Ratio: 400 x 500
Maximum Aspect Ratio: 191 x 100
Aspect Ratio Tolerance: 1%

Facebook Video Feed Ads

Design Specs:

File Type: JPG or PNG
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 80 characters
Headline: 27 characters

Technical Specs:

Maximum File Size: 30MB
Minimum Width: 600 pixels
Minimum Height: 600 pixels
Aspect Ratio Tolerance: 3%

Ads on Facebook Reels (Overlay)

Design Specs:

File Type: JPG or PNG
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels
Note: With limited space for visuals in this ad type, it’s ideal to keep images text-free.

Text Limitations:

Primary Text: 72 characters
Headline: 10 characters

Technical Specs:

Maximum File Size: 30MB
Minimum Width: 600 pixels
Minimum Height: 600 pixels
Aspect Ratio Tolerance: 3%

Facebook Marketplace

Design Specs:

File Type: JPG or PNG
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters
Description: 30 characters

Technical Specs:

Maximum File Size: 30MB

Facebook Search Results

Design Specs:

File Type: JPG or PNG
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters
Description: 30 characters

Technical Specs:

Maximum File Size: 30MB
Minimum Width: 600 pixels
Minimum Height: 600 pixels
Aspect Ratio Tolerance: 3%

Audience Network

Native Ads

Banner Ads

Design Specs:

File Type: JPG or PNG
Ratio: 9:16
Resolution: At least 398 x 208 pixels

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters
Description: 30 characters

Technical Specs:

Maximum File Size: 30MB
Minimum Width: 398 pixels
Minimum Height: 208 pixels

Further Reading

Instagram Ad Specs and Sizes for 2024

Instagram’s visual appeal and active user base make it a prime platform for brands looking to connect with socially engaged audiences through paid ads. Our detailed guide covers all you need to know about Instagram ad specifications, organized by each ad format.

Meta Video Ad Specs

Capture your audience’s attention with engaging video ads, whether you’re targeting viewers with quick, short-form content or sharing in-depth stories through longer videos. Each placement comes with specific recommended sizes and technical requirements to ensure your ads look their best.

Check out the Meta ad specs to make sure your video ad creatives fit seamlessly within the Facebook and Instagram apps:

Facebook Feed

Design Specs:

File Type: MP4, MOV or GIF
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended
Note: Keep video file containers free of edit lists or added boxes.

Text Limitations:

Primary Text: 125 characters
Headline: 27 characters
Description: 27 characters

Technical Specs:

Video Duration: 1 second to 241 minutes
Maximum File Size: 4GB
Minimum Width: 120 pixels
Minimum Height: 120 pixels
With 360 videos, users can swipe to explore the video interactively—this feature is available exclusively on Facebook Feed and Video Feed.

Instagram Feed

Design Specs:

File Type: MP4, MOV or GIF
Ratio: 4:5
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended

Text Limitations:

Primary Text: 125 characters
Maximum Number of Hashtags: 30

Technical Specs:

Video Duration: 1 second to 60 minutes
Maximum File Size: 4GB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%

Facebook Reels

Design Specs:

File Type: MP4, MOV or GIF
Recommended ratio: 9:16
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended
Refrain from using special boxes or edit lists within video file containers.

Text Limitations:

Primary Text: 40 characters
Headline: 55 characters

Technical Specs:

Video Duration: No maximum limit
Maximum File Size: 4GB

Instagram Reels

Design Specs:

File Type: MP4, MOV
Ratio: 9:16
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Resolution: At least 500 x 888 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but strongly recommended
Reels ads should not contain:
- Reels published before October 15, 2021.
- Licensed music; use original audio or royalty-free music from the Meta Sound Collection instead.
- Media featuring face or camera effects.
- Media containing GIFs.
- Media with product tags.
- Videos with edit lists or special boxes in file containers.
To avoid overlap, leave 14% free at the top, 35% at the bottom, and 6% on each side of the image, keeping text and logos clear.

Text Limitations:

Primary Text: 72 characters

Technical Specs:

Video Duration: 0 seconds to 15 minutes
Maximum File Size: 4GB

Facebook Stories

Design Specs:

File Type: MP4, MOV or GIF
Ratio: 9:16
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended
Avoid embedding edit lists or special boxes directly in video containers.
Safe zone tip: For best results, ensure that 250 pixels at the top and 340 pixels at the bottom of your video is free from essential elements like text or logos.

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters

Technical Specs:

Video Duration: 1 second to 2 minutes
Maximum File Size: 4GB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%

Instagram Stories

Design Specs:

File Type: MP4, MOV or GIF
Ratio: 9:16
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended
Leave space by clearing 14% (250 pixels) at the top, and 20% (340 pixels) at the bottom, of text, logos, or other main elements.

Text Limitations:

Primary Text: 125 characters

Technical Specs:

Video Duration: 1 second to 60 minutes
Maximum File Size: 4GB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%

Messenger Stories

Design Specs:

File Type: MP4, MOV or GIF
Ratio: 9:16
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters

Technical Specs:

Video Duration: 1 second to 2 minutes
Maximum File Size: 4GB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%

Facebook In-Stream Video

Design Specs:

File Type: MP4, MOV or GIF
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended
Refrain from using special boxes or edit lists within video file containers.

Text Limitations:

Primary Text: 125 characters
Headline: 27 characters
Description: 27 characters

Technical Specs:

Video Duration: 1 second to 241 minutes
Maximum File Size: 4GB
Minimum Width: 120 pixels
Minimum Height: 120 pixels
Facebook Feed and Video Feed support 360 videos, giving users the ability to swipe and explore the video content.

Facebook Groups Feed

Design Specs:

File Type: MP4, MOV or GIF
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended
Keep crucial design elements like text and logos away from the edges: aim for 14% clear at the top, 35% at the bottom, and 6% on each side.

Text Limitations:

Primary Text: 50-150 characters
Headline: 27 characters

Technical Specs:

Video Duration: 1 second to 241 minutes
Maximum File Size: 4GB
Minimum Width: 120 pixels
Minimum Height: 120 pixels

Facebook Video Feed Ads

Design Specs:

File Type: MP4, MOV or GIF
Ratio: 4:5
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended

Text Limitations:

Primary Text: 80 characters
Headline: 25 characters
Description: 25 characters

Technical Specs:

Video Duration: 1 second to 241 minutes
Maximum File Size: 4GB
Minimum Width: 120 pixels
Minimum Height: 120 pixels

Ads on Facebook Reels (Video Overlay)

Design Specs:

File Type: MP4, MOV or GIF
Recommended ratio: 9:16
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended

Text Limitations:

Primary Text: 40 characters

Technical Specs:

Maximum File Size: 4GB
Min Video Duration: 4 seconds
Max Video Duration: 15 seconds

Facebook Marketplace

Design Specs:

File Type: MP4, MOV or GIF
Ratio: 1:1
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Headline: 25 characters

Technical Specs:

Video Duration: 1 second to 241 minutes
Maximum File Size: 4GB
Minimum Width: 120 pixels
Minimum Height: 120 pixels

Facebook Search Results

Design Specs:

File Type: MP4, MOV or GIF
Ratio: 1:1
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters
Description: 30 characters

Technical Specs:

Video Duration: 1 second to 241 minutes
Maximum File Size: 4GB
Minimum Width: 120 pixels
Minimum Height: 120 pixels

Facebook Business Explore

Design Specs:

File Type: MP4, MOV or GIF
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended

Text Limitations:

Primary Text: 125 characters
Headline: 27 characters
Description: 27 characters

Technical Specs:

Video Duration: 1 second to 241 minutes
Maximum File Size: 4GB
Minimum Width: 120 pixels
Minimum Height: 120 pixels

Instagram Explore

Design Specs:

File Type: MP4, MOV or GIF
Ratio: 4:5
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended

Text Limitations:

Primary Text: 125 characters

Technical Specs:

Video Duration: 1 second to 60 minutes
Maximum File Size: 4GB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%

Instagram Profile Feed

Design Specs:

File Type: MP4, MOV or GIF
Recommended Ratio: 4:5
All Supported Ratios: 1.91:1 to 9:16
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters
Maximum Number of Hashtags: 30

Technical Specs:

Video Duration: 1 second to 60 minutes
Maximum File Size: 4GB
Minimum Width: 500 pixels
Minimum Height: 500 pixels
Minimum Aspect Ratio: 4:5
Maximum Aspect Ratio: 1.91:1
Aspect Ratio Tolerance: 1%

Instagram Profile Reels

Design Specs:

File type: MP4, MOV
Recommended ratio: 9:16
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps and over
Resolution: At least 500 x 888 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended

Text Limitations:

Primary text: 72 characters

Technical Specs:

Video duration: 0 seconds to 15 minutes
Maximum File Size: 4GB

Further Reading

Facebook Advertising Sizes and Specifications (2024 Update)

Prior to submitting your creative for a Meta campaign, it’s important to familiarize yourself with the various Facebook ad sizes and formats. This ensures that your Meta ads are visually appealing and function effectively across all devices.

Ad Specs for Carousel Ads in Meta

For brands aiming to boost post engagement and drive conversions, the carousel ad format is an excellent choice. This ad format allows viewers to explore your latest releases or special discounts all on a single screen, enhancing their shopping experience.

Discover the Meta ad specs for the carousel format in different placements, whether you’re using manual or Advantage+ settings, to optimize your campaign effectively.

Facebook Feed

Design Specs:

Image File Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 1:1 or 4:5
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 80 characters
Headline: 45 characters
Description: 18 characters
Landing Page URL: Required

Technical Specs:

Number of Carousel Cards: 2 to 10
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Video Duration: 1 second to 240 minutes
Aspect Ratio Tolerance: 3%

Instagram Feed

Design Specs:

Image File Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Image File Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels

Technical Specs:

Number of Carousel Cards: 2 to 10
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Video Duration: 1 second to 2 minutes
Aspect Ratio Tolerance: 1%

Facebook Reels

Design Specs:

Image file type: JPG or PNG
Recommended ratio: 9:16
Resolution: At least 1080 x 1080 pixels
Safe zone guide: Leave a buffer of 14% at the top, 35% at the bottom, and 6% on each side of your image or video to ensure text and logos stay visible and aren’t obstructed by UI elements like profile pictures, ad text, or the CTA button.

Text Limitations:

Primary text: 40 characters

Technical Specs:

Number of carousel cards: 2 to 10
Maximum file size: 30MB
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio tolerance: 1%

Instagram Reels

Design Specs:

Image file type: JPG or PNG
Resolution: At least 1080 x 1080 pixels
Aspect ratio: 9:16

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters
Landing Page URL: Required

Technical Specs:

Maximum number of carousel cards: 10
Minimum number of carousel cards: 2
Image maximum file size: 30MB
Aspect Ratio Tolerance: 1%

Facebook Stories

Design Specs:

Image File Type: JPG or PNG
Ratio: 1:1
Resolution: At least 1080 x 1920 pixels (there is no maximum resolution)
- Note: Video format is not available for carousel ads in Facebook Stories placement.
- Safe Zone Reminder: Keep the top 14% and bottom 20% of your Facebook ad creatives clear of text and logos to avoid them being obscured by UI elements.

Text Limitations:

Primary text: 125 characters
Headline: 40 characters
Landing Page URL: Required

Technical Specs:

Number of carousel cards: 3 to 10
Image minimum width: 500 pixels
Image maximum file size: 30 MB

Instagram Stories

Design Specs:

Image File Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1920 pixels
Safe zone tip: Keep roughly 14% (250 pixels) at the top and 20% (340 pixels) at the bottom of your image free of text, logos, or other essential elements.

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters
Landing Page URL: Required

Technical Specs:

Number of Carousel Cards: 2 to 10
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Video Duration: 1 second to 15 seconds
Aspect Ratio Tolerance: 1%

Facebook In-Stream Video

Design Specs:

Image File Type: JPG or PNG
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters
Description: 30 characters

Technical Specs:

Number of Carousel Cards: 10
Image Maximum File Size: 4GB
Image Minimum Width: 600 pixels
Image Minimum Height: 600 pixels
Video Maximum File Size: 4 GB
Video Duration: Up to 15 seconds
Aspect Ratio Tolerance: 3%

Facebook Business Explore

Design Specs:

Image File Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 125 characters
Headline: 32 characters
Description: 18 characters
Landing Page URL: Required

Technical Specs:

Number of Carousel Cards: 2 to 10
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Video Duration: 1 second to 240 minutes
Aspect Ratio Tolerance: 3%

Facebook Video Feed Ads

Design Specs:

Image File Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 1:1 or 4:5
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 80 characters
Headline: 45 characters
Description: 18 characters
Landing Page URL: Required

Technical Specs:

Number of Carousel Cards: 2 to 10
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Video Duration: 1 second to 240 minutes
Aspect Ratio Tolerance: 3%

Overlay Ads on Facebook Reels

Design Specs:

Image File Type: JPG or PNG
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
We recommend avoiding text on your images, as this Facebook ad placement displays images at a smaller size.

Text Limitations:

Primary Text: 50 characters
Headline: 10 characters

Technical Specs:

Number of Carousel Cards: maximum of 10
Maximum File Size: 30MB
Minimum Width: 600 pixels
Minimum Height: 600 pixels
Aspect Ratio Tolerance: 3%

Facebook Marketplace

Design Specs:

Image File Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters
Description: 20 characters
Landing Page URL: Required

Technical Specs:

Number of Carousel Cards: 2 to 10
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Video Duration: 1 second to 240 minutes
Aspect Ratio Tolerance: 3%

Facebook Search Results

Design Specs:

Image File Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary text: 125 characters
Headline: 40 characters
Description: 20 characters
Landing Page URL: Required

Technical Specs:

Number of Carousel Cards: 2 to 10
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Video Duration: 1 second to 240 minutes
Aspect Ratio Tolerance: 3%

Instagram Profile Feed

Design Specs:

Image File Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Recommended Ratio: 1:1
All Supported Ratios: 1.91:1 to 4:5
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters
Maximum Number of Hashtags: 30
Landing Page URL: Required

Technical Specs:

Number of Carousel Cards: 2 to 10
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Video Duration: 1 second to 2 minutes
Aspect Ratio Tolerance: 1%

Instagram Explore

Design Specs:

Image file type: JPG or PNG
Ratio: 1:1
Resolution: 1080 x 1080 pixels

Text Limitations:

Primary text: 125 characters
Headline: 40 characters
Landing Page URL: Required

Technical Specs:

Number of carousel cards: 2-10
Maximum file size: 30MB
Minimum width: 500 pixels
Minimum Aspect Ratio: 400 x 500
Maximum Aspect Ratio: 191 x 100
Aspect ratio tolerance: 1%

Meta Ad Sizes for Collection Ads

As you move towards the lower funnel stages, the collection ad format becomes an invaluable tool for showcasing your top products or services. This format not only highlights your best offerings but also encourages audiences to explore further through the Instant Experience feature.

While the available Meta placements may be limited, partnering with an experienced Meta ad agency can effectively guide engaged audiences through the funnel, ultimately driving improved conversions.

Facebook Feed

Design Specs:

Image Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters
Landing Page URL: Required

Technical Specs:

Instant Experience: Required
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB

Instagram Feed

Design Specs:

Image File Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters
Landing Page URL: Required

Technical Specs:

Instant Experience: Required
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Minimum Image/Video Width: 500 pixels
Minimum Image/Video Height: 500 pixels

Facebook Reels

Design Specs:

Image Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 9:16 to 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 72 characters
Headline: 10 characters
Landing Page URL: Required

Technical Specs:

Instant Experience: Required
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB

Instagram Reels

Design Specs:

Image file type: JPG or PNG
Video file type: MP4 or MOV
Cover ratio: 9:16
Product image ratio: 1:1
Resolution: At least 500 x 888 pixels

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters
Landing Page URL: Required

Technical Specs:

Instant Experience: Required
Image maximum file size: 30MB
Video maximum file size: 4GB

Facebook Marketplace

Design Specs:

File Type: JPG or PNG
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Headline: 25 characters

Technical Specs:

Instant Experience: Required
Image Maximum File Size: 30MB

Facebook Video Feed Ads

Design Specs:

Image Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 125 characters
Headline: 40 characters
Landing Page URL: Required

Technical Specs:

Instant Experience: Required
Image maximum file size: 30MB
Video maximum file size: 4GB

Instagram Stories

Design Specs:

Image Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 125 characters
Landing Page URL: Required

Technical Specs:

Instant Experience: Required
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Minimum Image/Video Width: 500 pixels
Minimum Image/Video Height: 500 pixels

Instagram Explore

Design Specs:

Image Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels

Text Limitations:

Primary Text: 125 characters
Landing Page URL: Required

Technical Specs:

Instant Experience: Required
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Minimum Image/Video Width: 500 pixels
Minimum Image/Video Height: 500 pixels

Conquer Meta Placements by Understanding Ad Specs

The Meta advertising network provides extensive opportunities for brands, but competition for views and reach can be intense while managing ad costs. Short-form video content is gaining traction on Meta, making it essential to prioritize safe zones and ad specifications combined. Together, these elements contribute to creating impactful ad creatives that achieve your desired metrics.

Are your ad creatives ready to take their rightful placements in Meta? Reach out to us, and we’ll assist you in activating and managing your campaign with our SWAS AdTech solutions for Facebook and Instagram advertising.

The post Marketers’ guide to Meta ad specs (2024 Update) appeared first on Strike Social.

The complete list of Instagram ad specs (2024)

Ligia Aguilhar — Wed, 01 Jul 2020 20:23:00 +0000

Strike Overview

For your video ads to stand out in a feed full of curated content on Instagram, understanding the Instagram ad specifications is critical for your ad to deliver its possible maximum output.
According to Hubspot, 62.4% of social media users turn to Instagram to follow or research brands and products they’re interested in. Instagram’s visually engaging content has made it a prime platform for advertisers to connect with their target audience.
With millions of users, advertisers have an enormous opportunity to leverage Instagram’s inventory to create effective campaigns.
For a comprehensive overview of the specified sizes, ad aspect ratios, and recommendations for your Instagram campaigns, we have organized the information by creative type and ad format.

Jump to Section

Instagram ad types and specs

With its popularity and visually-driven nature, Instagram provides brands an excellent opportunity to reach socially engaged audiences through advertising. However, keeping track of what’s required can be challenging with a wide range of ad types available, each with different recommended sizes and specifications.

Brands that effectively utilize Instagram’s advertising capabilities have the potential to generate significant sales and revenue from their campaigns. To avoid ad rejection due to a mismatch of design requirements, we’ve created a comprehensive guide to Instagram Ad Specs that breaks down the specifications by ad type. Don’t let ad specifications prevent you from creating visually appealing and effective Instagram ads. Whether new to Instagram advertising or a seasoned pro, this guide provides the best practices and tips for optimizing your Instagram ad campaigns.

Instagram ad types and specs

Image Ads

Image ads are a versatile and powerful tool for advertisers. They showcase products, services, or brands with a single photo and optional footer. Image ads can increase interest, raise awareness, and deliver a clear message that prompts users to take action. They appear on multiple platforms and support various aspect ratios.

Advertisers can use the same image with multiple placements and ratios using Facebook’s recommended image ratios and asset customization feature. In summary, image ads are an excellent way for advertisers to drive engagement and conversions.

Instagram Feed

Design Specs:
- Image File Type: JPG or PNG
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Maximum Number of Hashtags: 30
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 500 pixels
- Minimum Aspect Ratio: 400 x 500
- Maximum Aspect Ratio: 191 x 100
- Aspect Ratio Tolerance: 1%

Instagram Profile Feed

Design Specs:
- Image File Type: JPG or PNG
- Recommended Ratio: 1:1
- All Supported Ratios: 1.91:1 to 4:5
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Maximum Number of Hashtags: 30
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 500 pixels
- Minimum Height: 400 pixels
- Minimum Aspect Ratio: 400 x 500
- Maximum Aspect Ratio: 191 x 100
- Aspect Ratio Tolerance: 1%

Instagram Reels

Design Specs:
- File Type: JPG or PNG
- Ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
- Safe zone tip: Leave about 14% at the top, 35% at the bottom, and 6% on each side of your image clear of text, logos, or other essential creative elements.
Text Limitations:
- Primary Text: 72 characters
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%

Instagram Stories

Design Specs:
- Image File Type: JPG or PNG
- Ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%

Instagram Explore home

Design Specs:
- Image File Type: JPG or PNG
- Ratio: 1:1
- Resolution: 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Maximum number of hashtags: 30
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 500 pixels
- Minimum Aspect Ratio: 400 x 500
- Maximum Aspect Ratio: 191 x 100
- Aspect Ratio Tolerance: 1%

Instagram Explore

Design Specs:
- Image File Type: JPG or PNG
- Ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
Technical Specs:
- Maximum File Size: 30MB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%

Video Ads

Video ads effectively showcase a product, service, or brand through a captivating video. Advertisers can create video ads using various tools, including the Ads Manager, or boost a post with a video on their Facebook Page.

The ability to include dynamic visuals and engaging audio makes video ads an ideal choice for brands looking to capture the attention of their target audience. With the right messaging and creative approach, video advertising can effectively drive brand awareness and conversions.

Instagram Feed

Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 4:5
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
Text Limitations:
- Primary Text: 125 characters
- Maximum Number of Hashtags: 30
Technical Specs:
- Video Duration: 1 second to 60 minutes
- Maximum File Size: 4GB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%

Instagram Profile Feed

Design Specs:
- File Type: MP4, MOV or GIF
- Recommended Ratio: 4:5
- All Supported Ratios: 1.91:1 to 9:16
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Maximum Number of Hashtags: 30
Technical Specs:
- Video Duration: 1 second to 60 minutes
- Maximum File Size: 4GB
- Minimum Width: 500 pixels
- Minimum Height: 500 pixels
- Minimum Aspect Ratio: 4:5
- Maximum Aspect Ratio: 1.91:1
- Aspect Ratio Tolerance: 1%

Instagram Profile Reels

Design Specs:
- File type: MP4, MOV
- Recommended ratio: 9:16
- Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps and over
- Resolution: At least 500 x 888 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
Text Limitations:
- Primary text: 72 characters
Technical Specs:
- Video duration: 0 seconds to 15 minutes
- Maximum File Size: 4GB

Instagram Reels

Design Specs:
- File Type: MP4, MOV
- Ratio: 9:16
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Resolution: At least 500 x 888 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but strongly recommended
- Reels ads should not contain:
  - Reels published before October 15, 2021.
  - Licensed music; use original audio or royalty-free music from the Meta Sound Collection instead.
  - Media featuring face or camera effects.
  - Media containing GIFs.
  - Media with product tags.
  - Videos with edit lists or special boxes in file containers.
- Safe zone tip: Leave about 14% at the top, 35% at the bottom, and 6% on each side of your image clear of text, logos, or other essential creative elements.
Text Limitations:
- Primary Text: 72 characters
Technical Specs:
- Video Duration: 0 seconds to 15 minutes
- Maximum File Size: 4GB

Instagram Stories

Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 9:16
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
- Safe zone tip: Leave approximately 14% (250 pixels) at the top and 20% (340 pixels) at the bottom of the image clear of text, logos, or other creative elements.
Text Limitations:
- Primary Text: 125 characters
Technical Specs:
- Video Duration: 1 second to 60 minutes
- Maximum File Size: 4GB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%

Further Reading

Learn More About the Safe Zones for Instagram Ads

Understanding safe zones in Instagram ads is essential, as key visual elements placed outside these areas may be obscured by the profile icon or call-to-action button, potentially impacting your ad’s effectiveness.

Instagram Explore

Design Specs:
- File Type: MP4, MOV or GIF
- Ratio: 4:5
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
Text Limitations:
- Primary Text: 125 characters
Technical Specs:
- Video Duration: 1 second to 60 minutes
- Maximum File Size: 4GB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%

Carousel Ads

The carousel ad format displays multiple images and videos with headlines, descriptions, and call-to-action. It’s perfect for showcasing products or services, and users can swipe through on mobile or click arrows on a desktop. Ideal for increasing reach and engagement.

Instagram Feed

Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Technical Specs:
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 2 minutes
- Aspect Ratio Tolerance: 1%

Instagram Profile Feed

Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Recommended Ratio: 1:1
- All Supported Ratios: 1.91:1 to 4:5
- Resolution: At least 1080 x 1080 pixels
- Additional tip: Upload the highest resolution image or video that meets the required aspect ratio. There is no maximum resolution limit.
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Maximum Number of Hashtags: 30
- Landing Page URL: Required
Technical Specs:
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 2 minutes
- Aspect Ratio Tolerance: 1%

Instagram Stories

Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1920 pixels
- Safe zone tip: Leave approximately 14% (250 pixels) at the top and 20% (340 pixels) at the bottom of the image clear of text, logos, or other creative elements.
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Landing Page URL: Required
Technical Specs:
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 15 seconds
- Aspect Ratio Tolerance: 1%

Instagram Reels

Design Specs:
- Image file type: JPG or PNG
- Resolution: At least 1080 x 1080 pixels
- Aspect ratio: 9:16
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Landing Page URL: Required
Technical Specs:
- Maximum number of carousel cards: 10
- Minimum number of carousel cards: 2
- Image maximum file size: 30MB
- Aspect Ratio Tolerance: 1%

Instagram Explore home and Instagram Explore

Design Specs:
- Image file type: JPG or PNG
- Ratio: 1:1
- Resolution: 1080 x 1080 pixels
Text Limitations:
- Primary text: 125 characters
- Headline: 40 characters
- Landing Page URL: Required
Technical Specs:
- Number of carousel cards: 2-10
- Maximum file size: 30MB
- Minimum width: 500 pixels
- Minimum Aspect Ratio: 400 x 500
- Maximum Aspect Ratio: 191 x 100
- Aspect ratio tolerance: 1%

Further Reading

The Complete List of Facebook Ad Sizes (2024)

Get acquainted with the full range of Facebook ad formats, along with their specific dimensions and requirements, to ensure your ads comply with platform standards and perform at their best.

Collection Ads

The collection format creates an immersive shopping experience with a cover image or video and multiple products. It drives product discovery, provides seamless browsing on mobile, converts demand into sales, and showcases product catalogs. It can be delivered on various platforms and adjusts the number of products displayed based on placement.

Instagram Feed

Design Specs:
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Landing Page URL: Required
Technical Specs:
- Instant Experience: Required
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Minimum Image/Video Width: 500 pixels
- Minimum Image/Video Height: 500 pixels

Instagram Reels

Design Specs:
- Image file type: JPG or PNG
- Video file type: MP4 or MOV
- Cover ratio: 9:16
- Product image ratio: 1:1
- Resolution: At least 500 x 888 pixels
Text Limitations:
- Primary Text: 125 characters
- Headline: 40 characters
- Landing Page URL: Required
Technical Specs:
- Instant Experience: Required
- Image maximum file size: 30MB
- Video maximum file size: 4GB

Instagram Stories

Design Specs:
- Image Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Safe zone tip: Leave approximately 14% (250 pixels) at the top and 20% (340 pixels) at the bottom of the image clear of text, logos, or other creative elements.
Text Limitations:
- Primary Text: 125 characters
- Landing Page URL: Required
Technical Specs:
- Instant Experience: Required
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Minimum Image/Video Width: 500 pixels
- Minimum Image/Video Height: 500 pixels

Instagram ads made easy

Advertisers must know the Instagram ad specs to optimize their advertising efforts for the platform. Testing different ad sizes, formats, and specifications can help determine which ones produce the best results and are preferred by the target audience.

By doing so, advertisers can create a well-informed advertising strategy that resonates with their audience. Utilizing tools such as Meta Ads Manager simplified the process of creating Instagram ads.

You’re equipped with the technical knowledge provided here; try incorporating it into your Instagram advertising efforts and see what it can do for you.

Download the Instagram Ad Specs Guide

Learn more about the ad specs for other social media platforms:

The post The complete list of Instagram ad specs (2024) appeared first on Strike Social.

How much does it cost to advertise on Instagram?

Taylor Schaller — Sun, 01 Jul 2018 22:52:30 +0000

Table of Contents

Overview of Instagram Ad Objectives
How is the Cost of Instagram Ads Calculated?
How Much Does Advertising on Instagram Cost in 2024?
- Other Instagram Ad Costs
Optimize Your Instagram Campaigns: Expert Insights into Ad Spend Efficiency

With Instagram’s ad revenue surging, how has this impacted the cost of advertising on the platform? In 2023, Instagram’s ad sales in the US alone reached a staggering $39.7 billion, marking an increase of 19.4% from the previous year.

This growth trajectory isn’t just about larger figures; a few years ago, Instagram’s ad sales surpassed those of Facebook and, according to a recent Meta filing, also outstripped YouTube’s ad revenue. This indicates a significant shift in platform loyalty among advertisers, moving their budgets to where they see the best return on investment.

This revenue growth reflects real success stories across businesses using Instagram—from nimble startups to global conglomerates. These companies have effectively leveraged Instagram’s visual appeal and broad reach to enhance brand awareness and drive growth.

Socialpilot’s report highlights that over 200 million businesses actively use Instagram to showcase their products and services, underscoring the platform’s vital role in their marketing strategies.

This begs the question: What does it cost to run ads on Instagram today, and how can you optimize this investment to drive tangible results for your brand? This guide discusses the essential details of understanding Instagram ads and provides strategic insights for decision-makers and media buyers.

Overview of Instagram Ad Objectives

The effectiveness of an Instagram ad campaign hinges on how well the selected ad objectives align with the intended target audience and messaging. IG offers a diverse array of ad solutions each designed to serve a unique purpose.

From eye-catching single image ads to immersive stories and attention-grabbing reels, the platform provides an array of creative possibilities. The key is to match the right objective to the marketing need – whether that’s driving website traffic, increasing brand awareness, generating leads, or boosting conversions.

Instagram advertisers can choose from a range of objectives, including Awareness, Consideration, and Conversion. Let’s tackle the available Instagram ad objectives and understanding how to leverage it’s benefit.

Awareness

Objective: Increase visibility and recall of your ads among a broad audience.
Suitable for: Reach, Brand Awareness, Video Views, Store Location Awareness
Campaign Metrics to Consider: Awareness campaigns are typically priced on a Cost Per Mille (CPM) basis, making them cost-effective for achieving broad visibility. Monitor metrics such as Total impressions, Total reach, and frequency to gauge overall exposure.
When to Use It: Ideal for initial stages of marketing campaigns to build a foundational audience base. Essential for brands looking to establish or enhance long-term equity and market recognition.

Traffic

Objective: Direct traffic to destinations such as websites, apps, or Facebook events.
Suitable for: Link Clicks, Landing Page Views, Messaging interactions
Campaign Metrics to Consider: Billed on a Cost Per Click (CPC) basis. It’s crucial to track click-through rates (CTR), conversion rates from clicks, and the quality of traffic generated. Costs will fluctuate based on targeting precision and the competitiveness of the bidding environment.
When to Use It: Effective when the goal is to convert ad views into traffic for a webpage or app, optimizing each step of the sales funnel. Utilize during promotional periods or to boost engagement with specific online assets.

Engagement

Objective: Boost interactions such as messages, purchases through messaging, and video views.
Suitable for: Video Views, Post Engagement, Conversions
Campaign Metrics to Consider: Focused on Cost Per Engagement (CPE), which includes metrics like likes, shares, comments, and other forms of active user engagement.
When to Use It: Crucial for campaigns aiming to foster deeper connections with the audience, strengthen brand loyalty, and enhance community engagement. Best used when interactive content is likely to resonate with viewers.

Leads

Objective: Gather leads using tools like instant forms integrated within ads.
Suitable for: Instant Forms, Messenger, Conversions
Campaign Metrics to Consider: Cost Per Lead (CPL) should be closely monitored, with attention to lead quality and the conversion rate of leads to actual customers.
When to Use It: Optimal for businesses looking to expand their potential customer base with targeted, high-intent prospects. Particularly effective in B2B contexts or when detailed follow-up is planned post-capture.

App Promotion

Objective: Encourage app installations and engagement.
Suitable for: App Installs, App Events
Campaign Metrics to Consider: Cost Per Install (CPI) and user retention rates are key. These costs can vary significantly based on the competitiveness within the app category and the precision of your targeting.
When to Use It: Ideal for mobile-centric businesses seeking to grow their user base or re-engage existing users with new features or promotions.

Sales

Objective: Drive sales through online channels.
Suitable for: Conversions, Catalog Sales
Campaign Metrics to Consider: Optimized for Cost Per Acquisition (CPA), focusing on metrics such as ROI, conversion rate, and average order value.
When to Use It: Best used when targeting users with high purchase intent, aiming for immediate conversions. Effective in e-commerce campaigns during high shopping seasons or for product launches.

How is the Cost of Instagram Ads Calculated?

Instagram offers several pricing models for its ads, each suited to different marketing objectives and strategies. Understanding these can help advertisers optimize their budgets and achieve better returns on investment.

CPM (Cost Per Thousand Impressions)

CPM is defined as the cost an advertiser pays for 1,000 views or impressions of their advertisement. Example: If a media buyer sets up an Instagram campaign with a CPM of $5, and the ad receives 100,000 impressions, the total cost would be $500.

CPC (Cost Per Click)

Cost per click charges the advertiser each time someone clicks on their ads. Example: If the CPC is set at $0.50 and the ad receives 2000 clicks, the total advertising cost would be $1000.

FAQ: What are considered clicks when running an Instagram ads?

When running Instagram ads, the definition of “clicks” can vary depending on the campaign’s specific objectives and settings. Here are the different types of clicks considered in Instagram ads:

Link Clicks: This is the most direct form of clicks, where a user clicks on a hyperlink within the ad that leads them to an external website, an app installation page, a landing page, or any other URL specified by the advertiser. This is typically the primary metric for campaigns aimed at driving traffic or conversions.
Call-to-Action Clicks: Instagram ads often feature customizable CTAs such as “Learn More,” “Shop Now,” “Sign Up,” “Book Now,” or “Contact Us.” A click on any of these buttons is counted as a CTA click and is critical for campaigns focused on specific user actions.
Profile Visits: If the ad includes a direct link to the advertiser’s Instagram profile and a user clicks on this link, it is also considered a click. This type of interaction is valuable for campaigns aimed at increasing brand or profile visibility.
Comments, Likes, and Shares: While primarily engagement metrics, interactions such as comments, likes, and shares may also involve clicking and are sometimes included in broader click metrics, especially in engagement-focused campaigns.
Video Views: For video ads, clicking on the video to play it (if it doesn’t autoplay) or interacting with video controls (like pausing, adjusting volume, or fullscreen toggling) can also be considered as clicks.
Expansions: Clicks to expand images or carousel ads to see more of the content or additional images/videos are also counted as clicks:

Wondering why your Instagram ads are not delivering the results you want? Find out here

CPL (Cost Per Lead)

Cost per lead is used in campaigns aimed at gathering leads, such as sign-ups or form submissions, and the advertiser is charged per lead generated.Example: For a campaign with a CPL of $10, and if 300 leads are generated, the total cost would be $3000.

CPI (Cost Per Install)

Commonly used in mobile app advertising, this model charges the advertiser each time the app is installed via the ad. Example: If the CPI is $2 and the ad results in 1500 app installs, the total cost would be $3000.

CPA (Cost Per Acquisition)

Cost per acquisition charges the advertiser for each conversion, such as a sale or a booking, that occurs as a result of the ad. Example: If the CPA is $15 and the ad campaign results in 200 purchases, the total cost would be $3000.

Understanding these pricing models are essential for media buyers and advertisers looking to maximize the impact of their Instagram campaigns. In the sections that follow, we’ll look into the range of Instagram ad costs based on Strike Social data using our proprietary tool CampaignLab.

How Much Does Advertising on Instagram Cost in 2024?

More than the factors that affect the overall cost of advertising on Instagram, the specific objectives of each campaign can have a significant impact on the pricing structure. The platform’s diverse array of ad formats and campaign goals can sometimes cause confusion for media buyers. Understanding the cost trends associated with each objective becomes essential for optimizing budgets and driving meaningful results.

Let’s take a closer look at the cost trends associated with the various ad objectives available on the platform.

Campaign Leveraging to Impressions

The overall Cost Per Mille (CPM) across industries ranges from $1.28 to $4.63, reflecting a diverse spectrum of advertising costs. These costs are influenced by factors such as ad quality, targeting accuracy, and market saturation. Similarly, Click-Through Rates (CTR) vary significantly, with percentages ranging from 0.04% to 0.11% across different industries.

Industry-Specific Challenges and Opportunities for Impressions Campaigns

The purchasing process in the automotive industry involves a high level of consideration and extensive research before making a decision. Instagram recognizes these unique challenges and aims to offer solutions that cater to the lengthy decision-making process inherent in buying a new car.

Conversely, the travel industry benefits from a more favorable CPM range of $1.28 to $3.02. This advantage is supported by high user intent and the visually appealing nature of travel content, which naturally attracts engagement. Such content not only inspires users but also drives engagement, contributing to a more cost-efficient advertising structure.

The sports industry contends with a passionate and engaged audience, creating a highly competitive advertising environment, especially during live events. This fluctuating demand often leads to more aggressive bidding strategies, resulting in a higher CPM range from $3.59 to $4.63. Despite these challenges, the engagement rates in the sports sector are relatively higher, ranging from 0.09% to 0.11%.

Campaign Leveraging to Clicks

The overall CPC for Instagram ads spans from $0.38 to $2.94, while CTR ranges widely from 0.31% to 3.01%. This variance underlines the importance of industry-specific strategies to maximize ad performance effectively.

Industry-Specific Click Performance Analysis

Based on our data, Science and Technology industry shows the broadest range in both CPC and CTR, with costs ranging from as low as $0.22 to as high as $3.16, and CTR fluctuating between 0.14% and 3.07%.

The wide CPC range can be attributed to the varied nature of our clients’ campaign, products and services—from driving landing page viewers to increasing live stream viewers. The drastic CTR variability suggests that certain tech innovations or trends can spike interest and engagement significantly, directly affected by various factors.

Identifying an efficient vertical, using our proprietary tool, our Home & Garden (CPG) campaigns exhibited the strongest engagement metrics with a CTR ranging from 1.24% to 1.47%, and a moderate CPC range from $0.62 to $0.91. The Home & Garden sector demonstrates effective audience targeting and content relevance. The relatively high CTR reflects that Instagram users are highly receptive to visually appealing content that is directly related to home improvement and lifestyle enhancements.

Other Instagram Ad Costs

Here, we explore the cost efficiency and engagement effectiveness of these objectives through the lens of Cost Per Engagement (CPE), Cost Per View (CPV), and Cost Per Link Click (CPLC), alongside engagement rates (ER), view rates (VR), and click-through rates (CTR).

Instagram Post-Engagement Campaigns

Post-engagement campaigns are designed to maximize interactions such as likes, comments, and shares. They show a cost range of $0.0020 to $0.0368 per engagement, reflecting a cost-effective approach to fostering user interaction.

Boost your engagement using Instagram Reels ads

Instagram View Campaigns

Views campaigns focus on maximizing the number of times an ad is viewed, with costs ranging from $0.0060 to $0.0208 per view. The view rate — the percentage of people who watched the video after seeing the ad — ranges from 26.28% to 61.24%.

Instagram Link Click Campaigns

Link clicks campaigns aim to drive traffic to a designated URL, costing between $0.59 and $1.14 per link click. These campaigns have a CTR ranging from 0.66% to 1.90%, highlighting their effectiveness in driving measurable direct actions from ads.

The Complete Instagram Guide

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The complete list of Instagram ad specs (2024)

Advertising Know-Hows: Instagram Glossary for Beginners

Choosing The Right Instagram Ad Formats For Your Brand

Tracking the Right Instagram Metrics for Your Campaigns

Optimize Your Instagram Campaigns: Expert Insights into Ad Spend Efficiency

As Instagram’s ad revenue continues to climb, we’ve observed a notable divergence between revenue growth and ad costs. From 2022 to 2023, advertising costs have seen significant fluctuations: the Cost Per Mille (CPM), which indicates the expense to reach a thousand viewers, rose by 10%. Conversely, the Cost Per Click (CPC) and Cost Per Link Click (CPLC) decreased by 15% and 22%, respectively, making clicks more budget-friendly. Meanwhile, the Cost Per View (CPV) of video content decreased by 32%, suggesting that video views are becoming more economical. However, the Cost Per Engagement (CPE) increased by 18%, pointing to higher costs for user interactions.

These shifts in ad costs are critical for advertisers to consider when strategizing their Instagram campaigns. By understanding these trends, brands can optimize their ad spending to ensure that investments not only reach but also effectively engage the target audience, leading to measurable growth.

At our firm, we offer expert guidance tailored to brands and agencies aiming to navigate the complexities of Instagram advertising. Leveraging comprehensive industry data and performance metrics, our team is equipped to help you refine your advertising strategies to achieve optimal cost-efficiency and engagement.

Whether your goals include boosting interaction, increasing visibility, or driving specific consumer actions, our insights and expertise can significantly enhance your strategy on this dynamic platform.

Reach out to us today so our team can have a quick call regarding the latest Instagram ad cost and you can gain a competitive advantage and save ad money.

Expand your Instagram expertise. Browse Strike Social’s blogs here:

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Scenario 1: “I’m overseeing an Instagram Story Ad campaign for our health and fitness app, with the primary objective of increasing app downloads.What specific Instagram metrics should I include in the report for the finance team?“

Scenario 2: “As a media buyer for a retail business, I manage the Instagram Collection Ad campaign, which aims to drive sales.How should I structure the report for the creatives team, and which metrics should I prioritize for their review?“

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Questions from Instagram Media Buyers

Scenario 1:
“I’m overseeing an Instagram Story Ad campaign for our health and fitness app, with the primary objective of increasing app downloads.

What specific Instagram metrics should I include in the report for the finance team?“

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“As a media buyer for a retail business, I manage the Instagram Collection Ad campaign, which aims to drive sales.

How should I structure the report for the creatives team, and which metrics should I prioritize for their review?“