Instagram ad specs Archives - Strike Social Mon, 03 Mar 2025 09:13:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.6 https://strikesocial.com/wp-content/uploads/2018/06/Strike_LOGO.png Instagram ad specs Archives - Strike Social 32 32 Marketers’ guide to Meta ad specs (2025 Update) https://strikesocial.com/blog/meta-ad-specs/ Mon, 14 Mar 2022 17:11:38 +0000 https://strikesocial.com/?p=4748 Strike Overview Jump to Section This post was updated in February 2025 to provide you with the latest information. 2025 Guide to Meta Ad Specs and Formats for Effective Facebook and Instagram Campaigns As the leading social media platform in the U.S., Facebook boasts a 77% share of network usage, with Instagram closely following in […]

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Strike Overview

  • Meta ad specs encompass the latest guidelines across Facebook, Instagram, Threads, WhatsApp, and more—essential for creating visually appealing, high-performing ads on these platforms.
  • This 2025, Meta is expected to account for 50.3% of total U.S. ad revenue. With TikTok’s future uncertain, Instagram alone is projected to generate up to $32.03 billion in U.S. ad spend, solidifying Meta’s dominance in social media and digital advertising.
  • With Meta’s platforms continuously evolving, it’s our goal to keep brands informed on the latest Meta ad sizes and specs to maximize engagement and relevance with audiences.

Jump to Section

This post was updated in February 2025 to provide you with the latest information.

2025 Guide to Meta Ad Specs and Formats for Effective Facebook and Instagram Campaigns

As the leading social media platform in the U.S., Facebook boasts a 77% share of network usage, with Instagram closely following in third place. Together, these platforms provide an expansive reach of up to 3 billion users globally, reflecting a year-over-year increase of 3.44%.

With such a vast audience available for your ads, it’s important to adhere to the most updated Meta ad specs. By doing so, you ensure that your essential calls-to-action remain visible and effective, whether your ad appears in a Reels format, as an overlay image, or anywhere else within the Meta platform feeds.

The Complete List of Meta Ad Sizes

When setting up Facebook or Instagram campaigns in Meta Ads Manager, switching back and forth to check how your ad creatives will display can be quite challenging. To make this easier, here’s our 2025 Meta ads specs guide.

Begin by selecting your desired Facebook or Instagram ad format, then refer to the corresponding sizes and specifications for the placements you want your ads to appear in:

Meta Ad Specs for Image Ads

Static image ads are a powerful way to capture attention as users scroll through Facebook and Instagram feeds. They’re quick to create, easy to launch, and ideal for fast campaigns aimed at boosting brand recall. Explore the available placements for image ads and their Meta ad specs here:

Facebook Feed

Meta ad specs - Image ad on Facebook feed

Design Specs:

  • File Type: JPG or PNG 
  • Ratio: 1.91:1 to 1:1 
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 80 characters
  • Headline: 27 characters

Technical Specs:

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%

Instagram Feed

Meta ad specs - Image ad on Instagram feed

Design Specs:

  • Image File Type: JPG or PNG
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Maximum Number of Hashtags: 30

Technical Specs:

  • Maximum File Size: 30MB
  • Minimum Width: 500 pixels
  • Minimum Aspect Ratio: 400 x 500
  • Maximum Aspect Ratio: 191 x 100
  • Aspect Ratio Tolerance: 1%

Facebook Reels

Meta ad specs guide - Image ad on Facebook Reels Ads

Design Specs:

  • File Type: JPG or PNG 
  • Ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 40 characters
  • Headline: 55 characters

Technical Specs:

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%

Instagram Reels

Meta ad specs guide - Image ad on Instagram Reels Ads

Design Specs:

  • File Type: JPG or PNG
  • Ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels
  • Safe zone: Keep the top 14%, bottom 35%, and 6% on each side of your image free from text, logos, or any important design elements.

Text Limitations:

  • Primary Text: 72 characters

Technical Specs:

  • Maximum File Size: 30MB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Facebook Stories

Single image ad on Facebook Stories - Meta ad sizes and specs (2024 update)

Design Specs:

  • File Type: JPG or PNG 
  • Ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels
  • Safe zone tip: Reserve about 14% of the top and 20% of the bottom of your image free of text, logos, or key visuals to allow room for UI elements like the CTA.

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters

Technical Specs:

  • Maximum File Size: 30MB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Instagram Stories

Single image ad on Instagram Stories - Meta ad sizes and specs (2024 update)

Design Specs:

  • Image File Type: JPG or PNG
  • Ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 125 characters

Technical Specs:

  • Maximum File Size: 30MB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Messenger Stories

Single image ad on Messenger Stories - Meta ad sizes and specs (2024 update)

Design Specs:

  • File Type: JPG or PNG
  • Ratio: 9:16
  • Resolution: At least 1080 x 1080
  • Safe zone tip: Keep approximately 14% clear at the top and bottom of your image, free from text or logos, to ensure the CTA (like “Learn More” or “Book Now”) remains unobstructed.

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters

Technical Specs:

  • Maximum File Size: 30MB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Facebook Business Explore

Facebook business explore feed - image ad specs

Design Specs:

  • File Type: JPG or PNG 
  • Ratio: 1.91:1 to 1:1 
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 27 characters 
  • Description: 27 characters

Technical Specs:

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%

Instagram Explore

Instagram Explore feed - image ad specs

Design Specs:

  • Image File Type: JPG or PNG
  • Ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 125 characters

Technical Specs:

  • Maximum File Size: 30MB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Facebook In-Stream Video

Meta image ads - facebook in-stream video placement

Design Specs:

  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Note: To make the most of this ad’s compact image format, avoid text on the visuals.

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters 
  • Description: 30 characters

Technical Specs:

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%

Instagram Profile Feed

Meta image ads - Instagram profile feed placement

Design Specs:

  • Image File Type: JPG or PNG
  • Recommended Ratio: 1:1
  • All Supported Ratios: 1.91:1 to 4:5
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Maximum Number of Hashtags: 30

Technical Specs:

  • Maximum File Size: 30MB
  • Minimum Width: 500 pixels
  • Minimum Height: 400 pixels
  • Minimum Aspect Ratio: 400 x 500
  • Maximum Aspect Ratio: 191 x 100
  • Aspect Ratio Tolerance: 1%

Facebook Video Feed Ads

Meta ads - facebook image ad specs - video feed placement

Design Specs:

  • File Type: JPG or PNG 
  • Ratio: 1.91:1 to 1:1 
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 80 characters
  • Headline: 27 characters

Technical Specs:

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%

Ads on Facebook Reels (Overlay)

Meta ads - facebook image ad overlay on Reels

Design Specs:

  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Note: With limited space for visuals in this ad type, it’s ideal to keep images text-free.

Text Limitations:

  • Primary Text: 72 characters
  • Headline: 10 characters

Technical Specs:

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%

Facebook Marketplace

facebook single image ad specs - marketplace ad placement

Design Specs:

  • File Type: JPG or PNG 
  • Ratio: 1:1 
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters 
  • Description: 30 characters

Technical Specs:

  • Maximum File Size: 30MB

Facebook Search Results

fb image ad specs - facebook search results

Design Specs:

  • File Type: JPG or PNG 
  • Ratio: 1.91:1 to 1:1 
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters 
  • Description: 30 characters

Technical Specs:

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%

Audience Network

Meta Audience Network - Native ads - single image

Native Ads

Meta Audience Network - Banner ads - single image

Banner Ads

Design Specs:

  • File Type: JPG or PNG
  • Ratio: 9:16
  • Resolution: At least 398 x 208 pixels

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Technical Specs:

  • Maximum File Size: 30MB
  • Minimum Width: 398 pixels
  • Minimum Height: 208 pixels

Further Reading

Strike Social Blog Header - Instagram ad specs
Instagram Ad Specs and Sizes for 2025

Instagram’s visual appeal and active user base make it a prime platform for brands looking to connect with socially engaged audiences through paid ads. Our detailed guide covers all you need to know about Instagram ad specifications, organized by each ad format.

Meta Video Ad Specs

Capture your audience’s attention with engaging video ads, whether you’re targeting viewers with quick, short-form content or sharing in-depth stories through longer videos. Each placement comes with specific recommended sizes and technical requirements to ensure your ads look their best. 

Check out the Meta ad specs to make sure your video ad creatives fit seamlessly within the Facebook and Instagram apps:

Facebook Feed

Meta Video Ad Specs Facebook Feed Placement v1

Design Specs:

  • File Type: MP4, MOV or GIF 
  • Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only) 
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels 
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended
  • Note: Keep video file containers free of edit lists or added boxes.

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 27 characters
  • Description: 27 characters

Technical Specs:

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels
  • With 360 videos, users can swipe to explore the video interactively—this feature is available exclusively on Facebook Feed and Video Feed.

Instagram Feed

Meta Video Ad Specs Instagram Feed Placement v1

Design Specs:

  • File Type: MP4, MOV or GIF
  • Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Text Limitations:

  • Primary Text: 125 characters
  • Maximum Number of Hashtags: 30

Technical Specs:

  • Video Duration: 1 second to 60 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Facebook Reels

Facebook Reels Meta ad specs for video ads

Design Specs:

  • File Type: MP4, MOV or GIF 
  • Recommended ratio: 9:16
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels 
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended
  • Refrain from using special boxes or edit lists within video file containers.

Text Limitations:

  • Primary Text: 40 characters
  • Headline: 55 characters

Technical Specs:

  • Video Duration: No maximum limit
  • Maximum File Size: 4GB

Instagram Reels

Instagram Reels Meta ad specs for video ads

Design Specs:

  • File Type: MP4, MOV
  • Ratio: 9:16
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 500 x 888 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but strongly recommended
  • Reels ads should not contain:
    • Reels published before October 15, 2021.
    • Licensed music; use original audio or royalty-free music from the Meta Sound Collection instead.
    • Media featuring face or camera effects.
    • Media containing GIFs.
    • Media with product tags.
    • Videos with edit lists or special boxes in file containers.
  • To avoid overlap, leave 14% free at the top, 35% at the bottom, and 6% on each side of the image, keeping text and logos clear.

Text Limitations:

  • Primary Text: 72 characters

Technical Specs:

  • Video Duration: 0 seconds to 15 minutes
  • Maximum File Size: 4GB

Facebook Stories

Facebook Stories Video Ad Specs

Design Specs:

  • File Type: MP4, MOV or GIF 
  • Ratio: 9:16
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels 
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended
  • Avoid embedding edit lists or special boxes directly in video containers.
  • Safe zone tip: For best results, ensure that 250 pixels at the top and 340 pixels at the bottom of your video is free from essential elements like text or logos.

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters

Technical Specs:

  • Video Duration: 1 second to 2 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Instagram Stories

Instagram Stories Video Ad Specs

Design Specs:

  • File Type: MP4, MOV or GIF
  • Ratio: 9:16
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended
  • Leave space by clearing 14% (250 pixels) at the top, and 20% (340 pixels) at the bottom, of text, logos, or other main elements.

Text Limitations:

  • Primary Text: 125 characters

Technical Specs:

  • Video Duration: 1 second to 60 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Messenger Stories

Messenger Stories Video Ad Specs

Design Specs:

  • File Type: MP4, MOV or GIF 
  • Ratio: 9:16 
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels 
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Text Limitations:

  • Primary Text: 125 characters 
  • Headline: 40 characters

Technical Specs:

  • Video Duration: 1 second to 2 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Facebook In-Stream Video

Meta Video Ad Specs Facebook In stream video placement

Design Specs:

  • File Type: MP4, MOV or GIF 
  • Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only) 
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels 
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended
  • Refrain from using special boxes or edit lists within video file containers.

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 27 characters 
  • Description: 27 characters

Technical Specs:

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels
  • Facebook Feed and Video Feed support 360 videos, giving users the ability to swipe and explore the video content.

Facebook Groups Feed

Meta Video Ad Specs Facebook Groups Feed

Design Specs:

  • File Type: MP4, MOV or GIF 
  • Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only) 
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels 
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended
  • Keep crucial design elements like text and logos away from the edges: aim for 14% clear at the top, 35% at the bottom, and 6% on each side.

Text Limitations:

  • Primary Text: 50-150 characters
  • Headline: 27 characters 

Technical Specs:

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels

Facebook Video Feed Ads

Facebook Video Feed Ad Specs

Design Specs:

  • File Type: MP4, MOV or GIF
  • Ratio: 4:5
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended

Text Limitations:

  • Primary Text: 80 characters
  • Headline: 25 characters
  • Description: 25 characters

Technical Specs:

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels

Ads on Facebook Reels (Video Overlay)

Facebook Video Ad Specs for Overlay Ads on Reels

Design Specs:

  • File Type: MP4, MOV or GIF
  • Recommended ratio: 9:16
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Text Limitations:

  • Primary Text: 40 characters

Technical Specs:

  • Maximum File Size: 4GB
  • Min Video Duration: 4 seconds
  • Max Video Duration: 15 seconds

Facebook Marketplace

Ad specs for Meta video ads Facebook Marketplace

Design Specs:

  • File Type: MP4, MOV or GIF 
  • Ratio: 1:1
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Headline: 25 characters

Technical Specs:

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels

Facebook Search Results

Ad specs for Meta video ads Facebook Search Results

Design Specs:

  • File Type: MP4, MOV or GIF 
  • Ratio: 1:1
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels 
  • Video Captions: Optional, but recommended

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters 
  • Description: 30 characters

Technical Specs:

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels

Facebook Business Explore

Ad specs for Meta video ads Facebook Business Explore

Design Specs:

  • File Type: MP4, MOV or GIF 
  • Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only) 
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels 
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 27 characters 
  • Description: 27 characters

Technical Specs:

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels

Instagram Explore

Ad specs for Meta video ads Instagram Explore

Design Specs:

  • File Type: MP4, MOV or GIF
  • Ratio: 4:5
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Text Limitations:

  • Primary Text: 125 characters

Technical Specs:

  • Video Duration: 1 second to 60 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Instagram Profile Feed

Ad mockup Instagram Profile feed Video ad specs

Design Specs:

  • File Type: MP4, MOV or GIF
  • Recommended Ratio: 4:5
  • All Supported Ratios: 1.91:1 to 9:16
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Maximum Number of Hashtags: 30

Technical Specs:

  • Video Duration: 1 second to 60 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 500 pixels
  • Minimum Height: 500 pixels
  • Minimum Aspect Ratio: 4:5
  • Maximum Aspect Ratio: 1.91:1
  • Aspect Ratio Tolerance: 1%

Instagram Profile Reels

Ad mockup Instagram Profile Reels feed Video ad specs

Design Specs:

  • File type: MP4, MOV
  • Recommended ratio: 9:16
  • Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps and over
  • Resolution: At least 500 x 888 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Text Limitations:

  • Primary text: 72 characters

Technical Specs:

  • Video duration: 0 seconds to 15 minutes
  • Maximum File Size: 4GB

Further Reading

Strike Social Blog Header - The complete list of Facebook ad sizes (2024 Update)
Facebook Advertising Sizes and Specifications (2025 Update)

Prior to submitting your creative for a Meta campaign, it’s important to familiarize yourself with the various Facebook ad sizes and formats. This ensures that your Meta ads are visually appealing and function effectively across all devices.

For brands aiming to boost post engagement and drive conversions, the carousel ad format is an excellent choice. This ad format allows viewers to explore your latest releases or special discounts all on a single screen, enhancing their shopping experience.

Discover the Meta ad specs for the carousel format in different placements, whether you’re using manual or Advantage+ settings, to optimize your campaign effectively.

Facebook Feed

Carousel Meta ad specs - Facebook Feed

Design Specs:

  • Image File Type: JPG or PNG 
  • Video File Type: MP4, MOV or GIF 
  • Ratio: 1:1 or 4:5
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 80 characters 
  • Headline: 45 characters 
  • Description: 18 characters 
  • Landing Page URL: Required

Technical Specs:

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

Instagram Feed

Carousel Meta ad specs - Instagram Feed

Design Specs:

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Technical Specs:

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 2 minutes
  • Aspect Ratio Tolerance: 1%

Facebook Reels

Carousel ads on Facebook Reels specs

Design Specs:

  • Image file type: JPG or PNG
  • Recommended ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels
  • Safe zone guide: Leave a buffer of 14% at the top, 35% at the bottom, and 6% on each side of your image or video to ensure text and logos stay visible and aren’t obstructed by UI elements like profile pictures, ad text, or the CTA button.

Text Limitations:

  • Primary text: 40 characters

Technical Specs:

  • Number of carousel cards: 2 to 10
  • Maximum file size: 30MB
  • Minimum width: 600 pixels
  • Minimum height: 600 pixels
  • Aspect ratio tolerance: 1%

Instagram Reels

Carousel ads on Instagram Reels specs

Design Specs:

  • Image file type: JPG or PNG
  • Resolution: At least 1080 x 1080 pixels
  • Aspect ratio: 9:16

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Landing Page URL: Required

Technical Specs:

  • Maximum number of carousel cards: 10
  • Minimum number of carousel cards: 2
  • Image maximum file size: 30MB
  • Aspect Ratio Tolerance: 1%

Facebook Stories

Carousel Meta ad specs - Facebook Stories

Design Specs:

  • Image File Type: JPG or PNG 
  • Ratio: 1:1
  • Resolution: At least 1080 x 1920 pixels (there is no maximum resolution)
    • Note: Video format is not available for carousel ads in Facebook Stories placement.
    • Safe Zone Reminder: Keep the top 14% and bottom 20% of your Facebook ad creatives clear of text and logos to avoid them being obscured by UI elements.

Text Limitations:

  • Primary text: 125 characters
  • Headline: 40 characters
  • Landing Page URL: Required

Technical Specs:

  • Number of carousel cards: 3 to 10 
  • Image minimum width: 500 pixels
  • Image maximum file size: 30 MB

Instagram Stories

Carousel Meta ad specs - Instagram Stories

Design Specs:

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Resolution: At least 1080 x 1920 pixels
  • Safe zone tip: Keep roughly 14% (250 pixels) at the top and 20% (340 pixels) at the bottom of your image free of text, logos, or other essential elements.

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Landing Page URL: Required

Technical Specs:

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 15 seconds
  • Aspect Ratio Tolerance: 1%

Facebook In-Stream Video

Carousel ad specs - Meta ad sizes - Facebook in-stream video

Design Specs:

  • Image File Type: JPG or PNG 
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 125 characters 
  • Headline: 40 characters 
  • Description: 30 characters

Technical Specs:

  • Number of Carousel Cards: 10
  • Image Maximum File Size: 4GB
  • Image Minimum Width: 600 pixels
  • Image Minimum Height: 600 pixels
  • Video Maximum File Size: 4 GB
  • Video Duration: Up to 15 seconds
  • Aspect Ratio Tolerance: 3%

Facebook Business Explore

Carousel ad specs - Meta ad sizes - Facebook Business Explore Feed

Design Specs:

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 32 characters
  • Description: 18 characters
  • Landing Page URL: Required

Technical Specs:

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

Facebook Video Feed Ads

Design Specs:

  • Image File Type: JPG or PNG 
  • Video File Type: MP4, MOV or GIF 
  • Ratio: 1:1 or 4:5
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 80 characters 
  • Headline: 45 characters 
  • Description: 18 characters 
  • Landing Page URL: Required

Technical Specs:

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

Overlay Ads on Facebook Reels

Design Specs:

  • Image File Type: JPG or PNG 
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • We recommend avoiding text on your images, as this Facebook ad placement displays images at a smaller size.

Text Limitations:

  • Primary Text: 50 characters
  • Headline: 10 characters

Technical Specs:

  • Number of Carousel Cards: maximum of 10
  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%

Facebook Marketplace

Carousel ads on Meta - Marketplace

Design Specs:

  • Image File Type: JPG or PNG 
  • Video File Type: MP4, MOV or GIF 
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 20 characters
  • Landing Page URL: Required

Technical Specs:

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

Facebook Search Results

Carousel ads on Meta - Search Results

Design Specs:

  • Image File Type: JPG or PNG 
  • Video File Type: MP4, MOV or GIF 
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary text: 125 characters
  • Headline: 40 characters
  • Description: 20 characters
  • Landing Page URL: Required

Technical Specs:

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

Instagram Profile Feed

Carousel ads on Meta - Instagram Profile feed

Design Specs:

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Recommended Ratio: 1:1
  • All Supported Ratios: 1.91:1 to 4:5
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Maximum Number of Hashtags: 30
  • Landing Page URL: Required

Technical Specs:

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 2 minutes
  • Aspect Ratio Tolerance: 1%

Instagram Explore

Carousel ads on Meta - Instagram Explore home

Design Specs:

  • Image file type: JPG or PNG
  • Ratio: 1:1
  • Resolution: 1080 x 1080 pixels

Text Limitations:

  • Primary text: 125 characters
  • Headline: 40 characters
  • Landing Page URL: Required

Technical Specs:

  • Number of carousel cards: 2-10
  • Maximum file size: 30MB
  • Minimum width: 500 pixels
  • Minimum Aspect Ratio: 400 x 500
  • Maximum Aspect Ratio: 191 x 100
  • Aspect ratio tolerance: 1%

Meta Ad Sizes for Collection Ads

As you move towards the lower funnel stages, the collection ad format becomes an invaluable tool for showcasing your top products or services. This format not only highlights your best offerings but also encourages audiences to explore further through the Instant Experience feature.

While the available Meta placements may be limited, partnering with an experienced Meta ad agency can effectively guide engaged audiences through the funnel, ultimately driving improved conversions.

Facebook Feed

Meta ad sizes for Collection ads - Facebook Feed

Design Specs:

  • Image Type: JPG or PNG 
  • Video File Type: MP4, MOV or GIF 
  • Ratio: 1:1 
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 125 characters 
  • Headline: 40 characters 
  • Landing Page URL: Required

Technical Specs:

  • Instant Experience: Required
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB

Instagram Feed

Meta ad sizes for Collection ads - Instagram Feed

Design Specs:

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Landing Page URL: Required

Technical Specs:

  • Instant Experience: Required
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Minimum Image/Video Width: 500 pixels
  • Minimum Image/Video Height: 500 pixels

Facebook Reels

Meta ad sizes for Collection ads - Facebook Reels

Design Specs:

  • Image Type: JPG or PNG 
  • Video File Type: MP4, MOV or GIF 
  • Ratio: 9:16 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 72 characters 
  • Headline: 10 characters 
  • Landing Page URL: Required

Technical Specs:

  • Instant Experience: Required
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB

Instagram Reels

Meta ad sizes for Collection ads - Instagram Reels

Design Specs:

  • Image file type: JPG or PNG
  • Video file type: MP4 or MOV
  • Cover ratio: 9:16
  • Product image ratio: 1:1
  • Resolution: At least 500 x 888 pixels

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Landing Page URL: Required

Technical Specs:

  • Instant Experience: Required
  • Image maximum file size: 30MB
  • Video maximum file size: 4GB

Facebook Marketplace

Meta ad sizes for Collection ads - Facebook Marketplace

Design Specs:

  • File Type: JPG or PNG
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Headline: 25 characters

Technical Specs:

  • Instant Experience: Required
  • Image Maximum File Size: 30MB

Facebook Video Feed Ads

Meta ad sizes for Collection ads - Facebook Video Feeds Ads

Design Specs:

  • Image Type: JPG or PNG 
  • Video File Type: MP4, MOV or GIF 
  • Ratio: 1:1 
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Landing Page URL: Required

Technical Specs:

  • Instant Experience: Required
  • Image maximum file size: 30MB
  • Video maximum file size: 4GB

Instagram Stories

Meta ad sizes for Collection ads - Instagram Stories

Design Specs:

  • Image Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 125 characters
  • Landing Page URL: Required

Technical Specs:

  • Instant Experience: Required
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Minimum Image/Video Width: 500 pixels
  • Minimum Image/Video Height: 500 pixels

Instagram Explore

Meta ad sizes for Collection ads - Instagram Explore

Design Specs:

  • Image Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Limitations:

  • Primary Text: 125 characters
  • Landing Page URL: Required

Technical Specs:

  • Instant Experience: Required
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Minimum Image/Video Width: 500 pixels
  • Minimum Image/Video Height: 500 pixels

Conquer Meta Placements by Understanding Ad Specs

The Meta advertising network provides extensive opportunities for brands, but competition for views and reach can be intense while managing ad costs. Short-form video content is gaining traction on Meta, making it essential to prioritize safe zones and ad specifications combined. Together, these elements contribute to creating impactful ad creatives that achieve your desired metrics.

Are your ad creatives ready to take their rightful placements in Meta? Reach out to us, and we’ll assist you in activating and managing your campaign with our SWAS AdTech solutions for Facebook and Instagram advertising.

The post Marketers’ guide to Meta ad specs (2025 Update) appeared first on Strike Social.

]]> The complete list of Instagram ad specs (2025) https://strikesocial.com/blog/instagram-ad-specs/ Wed, 01 Jul 2020 20:23:00 +0000 https://strikesocial.com/?p=318 Strike Overview Jump to Section This post was updated in February 2025 to provide you with the latest information. With its popularity and visually-driven nature, Instagram provides brands an excellent opportunity to reach socially engaged audiences through advertising. However, keeping track of what’s required can be challenging with a wide range of ad types available, […]

The post The complete list of Instagram ad specs (2025) appeared first on Strike Social.

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Strike Overview

  • For your video ads to stand out in a feed full of curated content on Instagram, understanding the Instagram ad specifications is critical for your ad to deliver its possible maximum output.
  • According to Hubspot, 62.4% of social media users turn to Instagram to follow or research brands and products they’re interested in. Instagram’s visually engaging content has made it a prime platform for advertisers to connect with their target audience.
  • With millions of users, advertisers have an enormous opportunity to leverage Instagram’s inventory to create effective campaigns. 
  • For a comprehensive overview of the specified sizes, ad aspect ratios, and recommendations for your Instagram campaigns, we have organized the information by creative type and ad format.

Jump to Section

This post was updated in February 2025 to provide you with the latest information.

With its popularity and visually-driven nature, Instagram provides brands an excellent opportunity to reach socially engaged audiences through advertising. However, keeping track of what’s required can be challenging with a wide range of ad types available, each with different recommended sizes and specifications.

Brands that effectively utilize Instagram’s advertising capabilities have the potential to generate significant sales and revenue from their campaigns. To avoid ad rejection due to a mismatch of design requirements, we’ve created a comprehensive guide to Instagram Ad Specs that breaks down the specifications by ad type.  Don’t let ad specifications prevent you from creating visually appealing and effective Instagram ads. Whether new to Instagram advertising or a seasoned pro, this guide provides the best practices and tips for optimizing your Instagram ad campaigns.

Instagram ad types and specs

Image Ads

Image ads are a versatile and powerful tool for advertisers. They showcase products, services, or brands with a single photo and optional footer. Image ads can increase interest, raise awareness, and deliver a clear message that prompts users to take action. They appear on multiple platforms and support various aspect ratios.

Advertisers can use the same image with multiple placements and ratios using Facebook’s recommended image ratios and asset customization feature. In summary, image ads are an excellent way for advertisers to drive engagement and conversions. 

Instagram Feed

Ad-mockup-Instagram-feed-ad-specs
  • Design Specs:
    • Image File Type: JPG or PNG
    • Ratio: 1:1
    • Resolution: At least 1080 x 1080 pixels
  • Text Limitations:
    • Primary Text: 125 characters
    • Headline: 40 characters
    • Maximum Number of Hashtags: 30
  • Technical Specs:
    • Maximum File Size: 30MB
    • Minimum Width: 500 pixels
    • Minimum Aspect Ratio: 400 x 500
    • Maximum Aspect Ratio: 191 x 100
    • Aspect Ratio Tolerance: 1%

Instagram Profile Feed

Ad-mockup-Instagram-Image-ad-profile-feed-placement
  • Design Specs:
    • Image File Type: JPG or PNG
    • Recommended Ratio: 1:1
    • All Supported Ratios: 1.91:1 to 4:5
    • Resolution: At least 1080 x 1080 pixels
  • Text Limitations:
    • Primary Text: 125 characters
    • Headline: 40 characters
    • Maximum Number of Hashtags: 30
  • Technical Specs:
    • Maximum File Size: 30MB
    • Minimum Width: 500 pixels
    • Minimum Height: 400 pixels
    • Minimum Aspect Ratio: 400 x 500
    • Maximum Aspect Ratio: 191 x 100
    • Aspect Ratio Tolerance: 1%

Instagram Reels

Ad-mockup-preview-for-Instagram-Reels-ads
  • Design Specs:
    • File Type: JPG or PNG
    • Ratio: 9:16
    • Resolution: At least 1080 x 1080 pixels
    • Safe zone tip: Leave about 14% at the top, 35% at the bottom, and 6% on each side of your image clear of text, logos, or other essential creative elements.
  • Text Limitations:
    • Primary Text: 72 characters
  • Technical Specs:
    • Maximum File Size: 30MB
    • Minimum Width: 500 pixels
    • Aspect Ratio Tolerance: 1%

Instagram Stories

Ad-mockup-Instagram-ad-specs-for-Image-ads-IG-Stories-placement
  • Design Specs:
    • Image File Type: JPG or PNG
    • Ratio: 9:16
    • Resolution: At least 1080 x 1080 pixels
  • Text Limitations:
    • Primary Text: 125 characters
  • Technical Specs:
    • Maximum File Size: 30MB
    • Minimum Width: 500 pixels
    • Aspect Ratio Tolerance: 1%

Instagram Explore home

Ad-mockup-Instagram-Explore-home-preview-for-Single-image-ads
  • Design Specs:
    • Image File Type: JPG or PNG
    • Ratio: 1:1
    • Resolution: 1080 x 1080 pixels
  • Text Limitations:
    • Primary Text: 125 characters
    • Headline: 40 characters
    • Maximum number of hashtags: 30
  • Technical Specs:
    • Maximum File Size: 30MB
    • Minimum Width: 500 pixels
    • Minimum Aspect Ratio: 400 x 500
    • Maximum Aspect Ratio: 191 x 100
    • Aspect Ratio Tolerance: 1%

Instagram Explore

Ad-mockup-Instagram-Explore-preview-for-Single-image-ads
  • Design Specs:
    • Image File Type: JPG or PNG
    • Ratio: 9:16
    • Resolution: At least 1080 x 1080 pixels
  • Text Limitations:
    • Primary Text: 125 characters
  • Technical Specs:
    • Maximum File Size: 30MB
    • Minimum Width: 500 pixels
    • Aspect Ratio Tolerance: 1%

Video Ads

Video ads effectively showcase a product, service, or brand through a captivating video. Advertisers can create video ads using various tools, including the Ads Manager, or boost a post with a video on their Facebook Page. 

The ability to include dynamic visuals and engaging audio makes video ads an ideal choice for brands looking to capture the attention of their target audience. With the right messaging and creative approach, video advertising can effectively drive brand awareness and conversions. 

Instagram Feed

Ad mockup Instagram feed ad specs Video ad (1)
  • Design Specs:
    • File Type: MP4, MOV or GIF
    • Ratio: 4:5
    • Resolution: At least 1080 x 1080 pixels
    • Video Captions: Optional, but recommended
    • Video Sound: Optional, but recommended
  • Text Limitations:
    • Primary Text: 125 characters
    • Maximum Number of Hashtags: 30
  • Technical Specs:
    • Video Duration: 1 second to 60 minutes
    • Maximum File Size: 4GB
    • Minimum Width: 500 pixels
    • Aspect Ratio Tolerance: 1%

Instagram Profile Feed

Ad mockup Instagram Profile feed Video ad specs
  • Design Specs:
    • File Type: MP4, MOV or GIF
    • Recommended Ratio: 4:5
    • All Supported Ratios: 1.91:1 to 9:16
    • Resolution: At least 1080 x 1080 pixels
    • Video Captions: Optional, but recommended
    • Video Sound: Optional, but recommended
  • Text Limitations:
    • Primary Text: 125 characters
    • Headline: 40 characters
    • Maximum Number of Hashtags: 30
  • Technical Specs:
    • Video Duration: 1 second to 60 minutes
    • Maximum File Size: 4GB
    • Minimum Width: 500 pixels
    • Minimum Height: 500 pixels
    • Minimum Aspect Ratio: 4:5
    • Maximum Aspect Ratio: 1.91:1
    • Aspect Ratio Tolerance: 1%

Instagram Profile Reels

Ad mockup Instagram Profile Reels feed Video ad specs
  • Design Specs:
    • File type: MP4, MOV
    • Recommended ratio: 9:16
    • Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps and over
    • Resolution: At least 500 x 888 pixels
    • Video Captions: Optional, but recommended
    • Video Sound: Optional, but recommended
  • Text Limitations:
    • Primary text: 72 characters
  • Technical Specs:
    • Video duration: 0 seconds to 15 minutes
    • Maximum File Size: 4GB

Instagram Reels

Ad mockup Instagram Reels preview for Video ads
  • Design Specs:
    • File Type: MP4, MOV
    • Ratio: 9:16
    • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
    • Resolution: At least 500 x 888 pixels
    • Video Captions: Optional, but recommended
    • Video Sound: Optional, but strongly recommended
    • Reels ads should not contain:
      • Reels published before October 15, 2021.
      • Licensed music; use original audio or royalty-free music from the Meta Sound Collection instead.
      • Media featuring face or camera effects.
      • Media containing GIFs.
      • Media with product tags.
      • Videos with edit lists or special boxes in file containers.
    • Safe zone tip: Leave about 14% at the top, 35% at the bottom, and 6% on each side of your image clear of text, logos, or other essential creative elements.
  • Text Limitations:
    • Primary Text: 72 characters
  • Technical Specs:
    • Video Duration: 0 seconds to 15 minutes
    • Maximum File Size: 4GB

Instagram Stories

Ad mockup Instagram ad specs for Video ads IG Stories placement
  • Design Specs:
    • File Type: MP4, MOV or GIF
    • Ratio: 9:16
    • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
    • Resolution: At least 1080 x 1080 pixels
    • Video Captions: Optional, but recommended
    • Video Sound: Optional, but recommended
    • Safe zone tip: Leave approximately 14% (250 pixels) at the top and 20% (340 pixels) at the bottom of the image clear of text, logos, or other creative elements.
  • Text Limitations:
    • Primary Text: 125 characters
  • Technical Specs:
    • Video Duration: 1 second to 60 minutes
    • Maximum File Size: 4GB
    • Minimum Width: 500 pixels
    • Aspect Ratio Tolerance: 1%

Further Reading

Strike Social Blog Header Stay-Within-the-Lines-Instagrams-Safe-Zone-and-Ad-Sizes
Learn More About the Safe Zones for Instagram Ads

Understanding safe zones in Instagram ads is essential, as key visual elements placed outside these areas may be obscured by the profile icon or call-to-action button, potentially impacting your ad’s effectiveness.

Instagram Explore

Ad mockup Instagram Explore feed Video ad specs
  • Design Specs:
    • File Type: MP4, MOV or GIF
    • Ratio: 4:5
    • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
    • Resolution: At least 1080 x 1080 pixels
    • Video Captions: Optional, but recommended
    • Video Sound: Optional, but recommended
  • Text Limitations:
    • Primary Text: 125 characters
  • Technical Specs:
    • Video Duration: 1 second to 60 minutes
    • Maximum File Size: 4GB
    • Minimum Width: 500 pixels
    • Aspect Ratio Tolerance: 1%

The carousel ad format displays multiple images and videos with headlines, descriptions, and call-to-action. It’s perfect for showcasing products or services, and users can swipe through on mobile or click arrows on a desktop. Ideal for increasing reach and engagement.

Instagram Feed

Instagram Feed mockup carousel ad
  • Design Specs:
    • Image File Type: JPG or PNG
    • Video File Type: MP4, MOV or GIF
    • Ratio: 1:1
    • Resolution: At least 1080 x 1080 pixels
  • Text Limitations:
    • Image File Type: JPG or PNG
    • Video File Type: MP4, MOV or GIF
    • Ratio: 1:1
    • Resolution: At least 1080 x 1080 pixels
  • Technical Specs:
    • Number of Carousel Cards: 2 to 10
    • Image Maximum File Size: 30MB
    • Video Maximum File Size: 4GB
    • Video Duration: 1 second to 2 minutes
    • Aspect Ratio Tolerance: 1%

Instagram Profile Feed

Instagram Profile Feed ad preview carousel ad
  • Design Specs:
    • Image File Type: JPG or PNG
    • Video File Type: MP4, MOV or GIF
    • Recommended Ratio: 1:1
    • All Supported Ratios: 1.91:1 to 4:5
    • Resolution: At least 1080 x 1080 pixels
    • Additional tip: Upload the highest resolution image or video that meets the required aspect ratio. There is no maximum resolution limit.
  • Text Limitations:
    • Primary Text: 125 characters
    • Headline: 40 characters
    • Maximum Number of Hashtags: 30
    • Landing Page URL: Required
  • Technical Specs:
    • Number of Carousel Cards: 2 to 10
    • Image Maximum File Size: 30MB
    • Video Maximum File Size: 4GB
    • Video Duration: 1 second to 2 minutes
    • Aspect Ratio Tolerance: 1%

Instagram Stories

Ad mockup Instagram Stories feed Video ad specs
  • Design Specs:
    • Image File Type: JPG or PNG
    • Video File Type: MP4, MOV or GIF
    • Ratio: 1:1
    • Resolution: At least 1080 x 1920 pixels
    • Safe zone tip: Leave approximately 14% (250 pixels) at the top and 20% (340 pixels) at the bottom of the image clear of text, logos, or other creative elements.
  • Text Limitations:
    • Primary Text: 125 characters
    • Headline: 40 characters
    • Landing Page URL: Required
  • Technical Specs:
    • Number of Carousel Cards: 2 to 10
    • Image Maximum File Size: 30MB
    • Video Maximum File Size: 4GB
    • Video Duration: 1 second to 15 seconds
    • Aspect Ratio Tolerance: 1%

Instagram Reels

Ad mockup Instagram Reels Video ad specs
  • Design Specs:
    • Image file type: JPG or PNG
    • Resolution: At least 1080 x 1080 pixels
    • Aspect ratio: 9:16
  • Text Limitations:
    • Primary Text: 125 characters
    • Headline: 40 characters
    • Landing Page URL: Required
  • Technical Specs:
    • Maximum number of carousel cards: 10
    • Minimum number of carousel cards: 2
    • Image maximum file size: 30MB
    • Aspect Ratio Tolerance: 1%

Instagram Explore home and Instagram Explore

Ad-mockup-Instagram-Explore-ad-specs-Video-ad
  • Design Specs:
    • Image file type: JPG or PNG
    • Ratio: 1:1
    • Resolution: 1080 x 1080 pixels
  • Text Limitations:
    • Primary text: 125 characters
    • Headline: 40 characters
    • Landing Page URL: Required
  • Technical Specs:
    • Number of carousel cards: 2-10
    • Maximum file size: 30MB
    • Minimum width: 500 pixels
    • Minimum Aspect Ratio: 400 x 500
    • Maximum Aspect Ratio: 191 x 100
    • Aspect ratio tolerance: 1%

Further Reading

Strike Social Blog Header - The complete list of Facebook ad sizes (2024 Update)
The Complete List of Facebook Ad Sizes (2025)

Get acquainted with the full range of Facebook ad formats, along with their specific dimensions and requirements, to ensure your ads comply with platform standards and perform at their best.

Collection Ads

The collection format creates an immersive shopping experience with a cover image or video and multiple products. It drives product discovery, provides seamless browsing on mobile, converts demand into sales, and showcases product catalogs. It can be delivered on various platforms and adjusts the number of products displayed based on placement.

Instagram Feed

Ad mockup Instagram Profile feed Collection ad specs
  • Design Specs:
    • Image File Type: JPG or PNG
    • Video File Type: MP4, MOV or GIF
    • Ratio: 1.91:1 to 1:1
    • Resolution: At least 1080 x 1080 pixels
  • Text Limitations:
    • Primary Text: 125 characters
    • Headline: 40 characters
    • Landing Page URL: Required
  • Technical Specs:
    • Instant Experience: Required
    • Image Maximum File Size: 30MB
    • Video Maximum File Size: 4GB
    • Minimum Image/Video Width: 500 pixels
    • Minimum Image/Video Height: 500 pixels

Instagram Reels

Ad mockup Instagram Reels ad specs Collection ad
  • Design Specs:
    • Image file type: JPG or PNG
    • Video file type: MP4 or MOV
    • Cover ratio: 9:16
    • Product image ratio: 1:1
    • Resolution: At least 500 x 888 pixels
  • Text Limitations:
    • Primary Text: 125 characters
    • Headline: 40 characters
    • Landing Page URL: Required
  • Technical Specs:
    • Instant Experience: Required
    • Image maximum file size: 30MB
    • Video maximum file size: 4GB

Instagram Stories

Ad mockup Instagram Stories ad specs Collection ad
  • Design Specs:
    • Image Type: JPG or PNG
    • Video File Type: MP4, MOV or GIF
    • Ratio: 1.91:1 to 1:1
    • Resolution: At least 1080 x 1080 pixels
    • Safe zone tip: Leave approximately 14% (250 pixels) at the top and 20% (340 pixels) at the bottom of the image clear of text, logos, or other creative elements.
  • Text Limitations:
    • Primary Text: 125 characters
    • Landing Page URL: Required
  • Technical Specs:
    • Instant Experience: Required
    • Image Maximum File Size: 30MB
    • Video Maximum File Size: 4GB
    • Minimum Image/Video Width: 500 pixels
    • Minimum Image/Video Height: 500 pixels

Instagram ads made easy

Advertisers must know the Instagram ad specs to optimize their advertising efforts for the platform. Testing different ad sizes, formats, and specifications can help determine which ones produce the best results and are preferred by the target audience. 

By doing so, advertisers can create a well-informed advertising strategy that resonates with their audience. Utilizing tools such as Meta Ads Manager simplified the process of creating Instagram ads. 

You’re equipped with the technical knowledge provided here; try incorporating it into your Instagram advertising efforts and see what it can do for you.

Download the Instagram Ad Specs Guide
Learn more about the ad specs for other social media platforms:

The post The complete list of Instagram ad specs (2025) appeared first on Strike Social.

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