12 results found

YouTube holiday data report: Parents ignored by advertisers

With the advertising space so congested during the holidays, competition for YouTube views gets harder and harder — which means costs skyrocket and there's little room for error. For advertisers looking to get it right, this YouTube data report offers s...

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Advertising tips for the holiday season

The holiday season seems to start earlier each year, but there is a good reason for that. Customers begin researching gift ideas months in advance, even though they will only commit to purchases much later. You need to be ahead of the game to start seeing...

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The advertiser's definitive guide to social media demographics

Nearly 70% of all U.S. adults use at least one social media site and each platform has a different purpose and offers advertisers different ways to engage with their audience. Along with that, there are different user demographics for each platform. The...

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Insights for advertisers on Halloween

When the pumpkins start to appear around town, and the cinnamon aroma spreads out in the cold air, we know America is officially in Halloween mode. Americans are drawn to Halloween like kids are attracted to candy. Almost 70% of Americans celebrate Hallow...

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Data report: The audience every advertiser is missing on YouTube

Advertisers give millennials all the love, but it's boomers who deserve a closer look When we talk about social media advertising, our advice is clear: Listen to the data. Still, because many advertisers don’t understand how each platform works, they mak...

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Back-to-school advertising tips

Back-to-school shopping season is one of the most important shopping events of the year for retailers. It means there are multiple opportunities out there for advertisers as long as they understand the characteristics of back-to-school shoppers. Did you...

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America's top YouTube ad audiences by state

What makes most Americans similar and others a bit more unique? You can tell a lot by who's the most tuned into YouTube advertising. At Strike Social, we tapped our data science team to find out which advertising audience in each U.S. state is the most e...

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2017 YouTube advertising benchmarks

YouTube advertising metrics without context are just numbers: meaningless and self-congratulatory. Sure, you can (and should) compare your performance over time to know the success of one campaign from the next. But how do you know how you compare to your...

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The advertiser's guide to summer

While most Americans consider the summer a time for fun and to slow down, brands find in the season a great opportunity to engage with their most valued customers and speed up their social media advertising efforts. The opportunities follow the trend of ...

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A guide to video game advertising on YouTube

While a solid 49% of Americans regularly play video games, many advertisers are failing to reach them where it matters most: on YouTube. At Strike Social, we examined a year’s worth of YouTube campaigns across 25 industries in the U.S., using our proprie...

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Insights for advertisers on Valentine's Day

February is here, and Americans are getting ready to show appreciation for their loved ones on the 14th, when the country celebrates Valentine's Day. This year, 54% of adults in the U.S. will get in on the occasion. As a result, they will spend a total of...

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5 tips for football advertisers

The most-watched sporting event of the year is coming. On February 5, 2017, football fans will gather around their TVs to watch the Final Playoff in Houston, Texas. This is also one of the most important moments of the year for the advertising industry be...

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