Moreover, economic challenges are prompting a shift in consumer behavior. A contrast is observed in a consumer survey done by PowerReviews.com. 73% of surveyed consumers indicate that economic factors will affect their Halloween purchases, with 24% planning to reuse or recycle existing costumes.

Despite economic hurdles, advertisers can leverage these spending trends to their advantage. With many consumers reusing or recycling costumes, a focused promotion on sustainable or budget-friendly products could be beneficial. Exploring partnerships with second-hand retailers or launching campaigns highlighting creative ways to celebrate Halloween on a budget could resonate well with consumers. Boosting user-generated content, like TikTok Spark Ads or Instagram Branded Content, which showcase creative and budget-friendly Halloween ideas on social media platforms, might foster community engagement and enhance brand loyalty.

As social media platforms continue to evolve in response to retail media trends, it’s prudent for advertisers to diversify their paid social strategies. A Halloween campaign paid social strategy includes engaging content formats such as short-form videos, stories, or interactive posts to capture consumer attention.

Furthermore, collaborating with influencers or leveraging user-generated content can infuse authenticity into the brand, foster a sense of community, and drive higher engagement rates leading up to Halloween. These strategies and those mentioned earlier encompass a multi-faceted approach to engaging consumers during Halloween. By adopting a blend of these tactics, advertisers can align with consumer trends and maximize their reach during this festive period.

The post 2023 Halloween and Paid Social Trends appeared first on Strike Social.

This year, trick-or-treaters and candy-givers abound, with 69% of Americans saying yes to celebrating Halloween parties. It’s time for brands to get into the spooky spirit and create their ad campaigns with fang-tastic creatives and the right advertising objectives. Grab your jack-o-lanterns, brew magic spells, and get ready to cast bone-chilling ad tactics!

1. Start early: Rein the power of a frighteningly powerful search. As September 1st creeps up on us, we see rapid increases in platform searches for #Halloweencostume. According to Google Trends,  people interested in this trend show interest earlier than last year. While short-form video content on TikTok has 599.6M views, Instagram has a running 8.5M posts, and Facebook with 661k people talking about Halloween outfits. 
2. Know your platform: Given the numbers, Instagram and TikTok have huge influences when looking for costume inspiration for younger consumers. Based on NRF’s recent article, young viewers aged 18 to 24 are on a more visually-focused app, Instagram and TikTok, to look for inspiration. At the same time, the 18+ demographics are mainly found on Instagram and Facebook. 
3. Be creative: The world of social media advertising is not just about influencers and mobile ads. It’s also about having fun with suitable holiday themes to achieve high-performance campaigns — this month is no exception. Although Halloween may call on some eerie images or scary themes, it doesn’t mean that all brand ads need to be frightful or frightening. A variety of fun or quirky holiday themes (along with working with content creators) can go a long way in driving campaign goals. TikTok Creative center provides media buyers with resources to search for related viral videos and hashtags on the platform. Click here to see more #halloweencostume ideas.

See other infographics: Back-To-School Advertising Trends and Insights

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The post Halloween Social Media Trends and Guides for Marketers appeared first on Strike Social.