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Improve Facebook ROAS Results With Expert-Led Ad Agency Solutions

You’re often presented with Facebook ROAS data when it’s time to make critical financial decisions and projections. While you trust your social media team or external agency to manage the day-to-day, ensuring optimal results requires constant oversight and real-time campaign adjustments.

Partnering with a dedicated social media ad agency allows you to focus on strategic decision-making while experts handle the intricate details of campaign optimization, paving the way for higher returns and lower advertising costs.

How Ad Agency Expertise Can Improve Your Facebook Ad ROAS

Identifying the reasons behind subpar Facebook ROAS can range from straightforward issues, such as faulty Meta Pixel tracking, to more complex challenges rooted in campaign optimization. While technical glitches can often be resolved with relative ease, underlying optimization problems require a deep understanding of campaign dynamics and strategy—something that heavily relies on the expertise of your Facebook campaign manager.

An advertising agency’s expertise can significantly enhance your Facebook ad ROAS through targeted specialized skills and strategies. Here are key factors through which an expert-led ad agency can improve Facebook ROAS while effectively managing your campaigns:

Quick Turnaround & Communication

When working with an external advertising agency for your brand’s social media promotions, timely and proper communication is possibly the most basic and number one requirement. 

Campaign Activation

Rapid communication facilitates quick turnarounds, allowing your campaigns to launch without delay. Speed is of the essence when it comes to social media advertising campaigns; the sooner your campaigns are launched, the sooner the platform can optimize ad delivery and performance.

Our team is equipped to review and prepare your Facebook ad setup within 48 hours for a swift activation process.

Campaign Management

Without consistent communication, you might miss significant successes, such as increased clicks and purchases. Even worse, if your campaigns are not meeting your expected Facebook ROAS, you may only realize this after the campaign has concluded—making it challenging to pinpoint the source of the issue and implement timely adjustments.

For example, if your target ROAS is 4x and you initially achieve 5x, it may seem like a win. However, further analysis could reveal that the purchase value reported in Meta Ads Manager is lower than anticipated. This discrepancy may be due to the Meta Pixel tracking purchases for a different product, leading to an inflated ROAS figure.

When such issues arise, a responsive ad agency can quickly recalibrate the campaign. While the Meta Pixel tracking is being resolved, budgets can be redirected to properly configured ads or campaigns, allowing for efficient recovery once the issue is fixed.

This rapid communication and adaptability between the ad agency and client can significantly impact the success of your Facebook conversion campaigns.

24/7 Campaign Monitoring

Knowing that your Facebook ads are being managed is one thing; having a dedicated team actively monitoring your campaigns’ costs and performance is another. Your ads operate around the clock, which is why 24/7 campaign management and monitoring are essential for maximizing your Facebook ROAS.

Consider a restaurant in Naperville aiming to boost orders exclusively from the local area. They initially targeted a radius of +10 miles around their location but found the tight market yielded no ad conversions within 24 hours. An expert advertising agency would promptly respond by expanding the target radius to +25 miles, broadening the audience, and increasing potential customer engagement.

At Strike Social, our teams operate in shifts to ensure continuous oversight of your campaigns. This constant vigilance enables us to implement optimizations and updates in real time, whether adjustments are necessary on the platform or require immediate communication with you. Our proactive monitoring allows us to quickly identify anomalies, such as sudden drops in engagement or unexpected spikes in costs, enabling swift action to maintain optimal performance and improve ROAS for your ad conversion campaigns over time.

Media Buying Expertise

Your advertising agency’s experience and expertise in managing and optimizing social media campaigns are critical to achieving optimal ROAS. Beyond simply understanding how various social media platforms operate, they must possess the analytical skills to evaluate each campaign and ad in detail. This ensures they can identify when your ads perform well or if something is amiss.

For instance, if there are issues with pixel setup that lead to inaccurate Facebook ROAS tracking, these problems often remain hidden when only monitoring purchases and costs on Facebook. A media buying expert will investigate all potential avenues of the issue. If the problem isn’t related to the creative content, clicks, or the overall campaign strategy, they will look into the technical aspects, such as Meta pixel tracking and setup.

Strike Social’s media buying experts have duly earned clients’ trust, empowering us to be flexible and take the lead in implementing necessary optimizations that improve campaign performance.

Advanced Machine Learning Technology

Digital advertising is fundamentally driven by technology. While dedicated oversight of your campaigns is essential, it’s equally important for an ad agency to use intelligent ad tech that can notify when issues arise—and especially when your Facebook campaigns meet the desired metrics.

Proficiency in platforms like Google Ads Manager and Meta Ads Manager is basic, but having a unified technology that an advertising agency can use to monitor and manage your campaigns can further enhance campaign management.

Strike Social’s proprietary tool, Campaign Lab, leverages over 10 years of historical data from successful campaigns, allowing us to effectively engage your audiences through hyper-targeted strategies. The advanced features of Campaign Lab include automated data reports, internal alerts, and a pacing and optimization dashboard, all continuously refined by our data science team to improve integration with our media buying efforts.

As an example, our media buying teams receive internal alerts to promptly address any issues and avoid delays in campaign optimization. If an alert requires client intervention, it is quickly forwarded along with our optimization recommendations.

A case in point involved a financial services provider, where Campaign Lab triggered an alert indicating that the Meta pixel required attention. Our assigned media buying team quickly investigated the issue and informed the client, making sure no data was lost while the pixel setup was being properly configured.

Download our Facebook Conversion Campaign Case Study

By closely monitoring Facebook Meta Pixel tracking for precise data collection and identifying high-performing campaigns across different audience segments, we optimized ad spending and achieved an outstanding 28x return on ad spend (ROAS).

Download full case study here

Proper Campaign Pacing

Expert ad agencies excel in pacing campaigns by analyzing performance data and adjusting spending based on real-time outcomes. For example, if you have a $20,000 budget for a three-month campaign, it shouldn’t be fully utilized within the first month after achieving a target of 1 million impressions. Instead, the budget should be evenly distributed throughout the campaign, taking into account any expected spikes in engagement, such as during Halloween week.

During peak periods like Halloween, Facebook’s CPM tends to increase. It’s essential to allocate more resources for these times and then readjust auction bids once the peak has passed. Similarly, if impressions are high during a peak period, the remaining campaign flight must be recalibrated to maintain balance.

Here’s an ideal pacing chart illustrating the distribution of delivered objectives:

The chart illustrates that, despite some low and high peaks in ad conversions—specifically purchases—these conversions consistently remained within the 80 to 100 range each day. This consistency demonstrates our team’s ability to effectively manage campaign pacing, highlighting Strike Social’s expertise in this area.

Strike Social’s Expertise in Improving Facebook ROAS and Ad Performance

We’ve outlined the advantages that advertising agencies bring in optimizing Facebook ROAS and enhancing overall campaign results. Now, let’s look at the tangible outcomes of our successful Facebook advertising campaigns, demonstrating how we deliver efficiency and effectiveness for brands and agencies alike.

Improving Reach & Sign-Ups with Facebook Campaigns

One of our major Facebook campaigns for a health and fitness brand focused on increasing membership sign-ups across various locations nationwide. By implementing precise DMA geo-targeting and strategically pacing the budget week by week, we effectively boosted the campaign’s performance.

To ensure accurate Facebook ad metrics, we meticulously configured the Facebook Pixel and linked each club’s specific location page to its corresponding ad. This alignment guaranteed that each campaign reached the right audience and directed potential members to the right website pages.

As a result of our media buying expertise, we were able to achieve the following outcomes:

Increasing Facebook Ads ROAS through Constant Optimization & Pixel Monitoring

A leading financial services provider’s objective for their Facebook advertising campaign was to increase leads and conversions. Given the campaign’s large scale, which included both awareness and conversion efforts, meticulous attention was essential to ensure seamless conversion tracking and budget optimization.

Despite managing multiple campaigns and nearly 60 creatives, our team at Strike Social prepared and launched the campaigns within 48 hours, arranging a swift go-live for the client’s Facebook conversion ads. We prioritized accuracy by ensuring the Meta Pixel was correctly configured on all relevant website pages to which audiences were directed. This proactive approach and ongoing monitoring enabled us to refine audience targeting, adjust bidding strategies, and optimize the campaign effectively.

Through the implementation of these strategies, we successfully attained the following results:

What Strike Social Delivers

We don’t just provide results; we deliver cost-effective solutions backed by over a decade of expertise and advanced technology to help maximize the impact of your Facebook advertising campaigns.

• Campaign Scaling Expertise: Whether you need support for a quick seasonal campaign or a year-long running Facebook advertising strategy, we’re here to help. Our team of experts has extensive experience in scaling campaigns effectively to reach wider audiences and drive better results. We can provide the resources and knowledge needed to expand your campaigns while maintaining consistent performance metrics like clicks, views, and budget throughout the campaign duration.

• Predictive Advertising Solutions: Using our proprietary tool, Campaign Lab, we apply over 10 years of campaign data alongside machine learning to fine-tune audience targeting and optimize campaign performance. Campaign Lab evaluates key inputs like ad platform, format, budget, and target metrics to identify the most effective audience segments and budget allocations.

• Cost-Effective Pricing Model: Our focus is to get your campaigns to achieve the desired results at lower costs. We operate on a margin pricing model, where our profit is the margin between what we spend on ads and what we charge you. This means we only make money if we save you ad costs while achieving your campaign objectives.

Drive Better Facebook Outcomes with the Right Ad Agency

Achieving a strong return on ad spend (ROAS) on Facebook requires more than periodic campaign reviews. It demands continuous optimization, real-time oversight, and swift adjustments to performance shifts. The right agency will handle this seamlessly, so you can focus on other aspects of your business.

By partnering with an expert ad agency like Strike Social, you gain access to round-the-clock campaign management, rapid execution, and cutting-edge technology. Our approach ensures your Facebook ads are continually optimized to deliver the best possible ROAS. To learn more, contact us for a personalized walkthrough of our SWAS (Software with a Service) and ad tech, so you can see how it works firsthand.

The post How Ad Agencies Improve Facebook ROAS with Fast, Real-Time Optimizations appeared first on Strike Social.

The Importance of Vigilant Campaign Management

For any digital campaign, with media buyers becoming proficient in targeting audiences, vigilant campaign management is critical to success. Managing a large-scale Facebook ad campaign for a global brand, both awareness and conversion effort, came with inherent complexities, requiring close attention to detail and constant monitoring to maximize performance.

This level of vigilance was significant given the following key challenges:

Complex Ad Setup and Execution

The campaign involved nearly 60 distinct creatives, each targeted at different audience segments across retargeting (RT) and lookalike (LAL) campaigns. With such a high number of Facebook ads, managing the initial setup was time-intensive and prone to errors, potentially delaying the campaign launch or misaligning creative execution.

Identifying Top-Performing Ads

With various audience segments and creative formats in play, tracking which ads resonated with specific audiences became critical. Our proprietary tool has enabled our media buying experts to keep campaign pacing on track. Additionally, comparing the performance of creatives across different ad sets and campaigns required diligent, real-time analysis to ensure that the best-performing ads received the highest priority, and our technology and system allow us to stay on top of everything essential.

Pixel Monitoring and Conversion Tracking

Using Meta pixels was essential for tracking conversions and optimizing bidding strategies. Any malfunction or misconfiguration in pixel tracking could lead to inaccurate data reporting, making it difficult to gauge the campaign’s performance. Having a quick eye for 24/7 that ensures Facebook Meta pixel data is reliable and accurate at all times was vital to avoid wasted ad spend and misinformed decision-making.

Vigilant campaign management—through ongoing performance analysis, agile troubleshooting, and constant optimization—was essential to helping achieve 28x Facebook ads ROAS.

Data-Driven Campaign Precision and Agile Execution

To address these challenges effectively, Strike Social implemented solutions focused on streamlining processes, improving real-time monitoring, and making quick, data-informed decisions.

Here’s a quick overview of the team’s approach that helped improve ROAS on Facebook ads and drive the campaign’s success:

Agile Execution Through Vigilant Monitoring

Strike Social achieved agile execution by diligently monitoring campaign performance and swiftly implementing data-driven optimizations. Continuous tracking of conversion trends, cost-per-acquisition (CPA), and other crucial metrics enabled us to promptly detect inefficiencies, such as increasing CPAs or decreased engagement. This agile approach empowered us to fine-tune audience targeting, adjust bidding strategies, and optimize the campaign in real-time. Our constant monitoring ensured that high-performing ads were maximized while minimizing wasted ad spend, thus maintaining the campaign’s trajectory for maximum impact.

Through these strategies, we achieved the following results:

• 66% more impressions than guaranteed
• 2x more link clicks than expected
• 66,000 leads generated and 7,000+ purchases through Facebook ads
• A total of $1.5 million in revenue, translating into an impressive 28x ROAS

In this Facebook ad case study, vigilant monitoring and agile execution highlight how these procedures can drive exceptional outcomes for conversion campaigns. By staying on top of real-time campaign execution, making rapid optimizations, and leveraging a data-driven approach, Strike Social helped our global leader client in the insurance industry achieve a remarkable 28x Facebook ROAS and $1.5 million in revenue.

Whether you’re managing a complex campaign with multiple creatives or prioritizing Facebook ad pixel monitoring, Strike Social’s expertise can help you stay ahead. Our team delivers the precision, speed, and insight necessary to maximize your advertising spend.

Download the Facebook Campaign Management Case Study

Unlock 10-20% better campaign performance with an expert Facebook advertising agency. Complete the form to discover how Strike Social can optimize your results and lower your costs.

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The post Campaign Management Case Study: Learn How Our Data-Driven Facebook Ad Conversion Strategy Delivered a 28x ROAS appeared first on Strike Social.

How to Fix Facebook Ad ROAS Errors

The first step in effectively addressing inaccurate Facebook ad ROAS is identifying the root cause of the issue. Once you pinpoint the problem, you can implement the necessary fixes to restore reliable and accurate ROAS tracking.

One of the initial indicators that you need to fix Facebook ROAS tracking is when you calculate your revenue generated divided by your ad spend, and the result displayed on the Meta Ads Manager or your campaign dashboard does not match. Let’s take a moment to clarify how your Facebook advertising costs, particularly ROAS in Facebook ads, is calculated:

How is Return on Ad Spend (ROAS) on Facebook Calculated?

To compute your ROAS from Facebook ads, use our calculator below:

This formula is a basic approach for computing your Facebook ads ROAS, particularly for a straightforward e-commerce business where only revenue and ad spend need to be considered.

Example: A fitness apparel brand launches a Facebook ad campaign to promote its new line of workout gear, priced at $100 per unit. The campaign leads to 30 sales.

• Total Revenue: 30 sales × $100 = $3,000
• Ad Spend: $1,000

Without using the Facebook ROAS calculator, the calculation is as follows:

ROAS = Total revenue generated / Ad spend
ROAS = $3,000 / $1,000
ROAS = 3:1 or 3x

In this case, the brand’s ROAS is 3x (or 300%), meaning it generates three dollars in revenue for every dollar spent on Facebook advertising.

For other campaign objectives, the formula for calculating Return on Ad Spend can differ:

Purchase ROAS

• If your e-commerce shop is directly implemented in your Meta platforms, such as Shops, Marketplace, Pages, or Messenger, you should calculate your ROAS based on purchases. 
• The computation for Purchase ROAS should be the purchase conversion value divided by the amount spent on this specific campaign. The purchase conversion value is simply the total amount of purchases generated from sales you acquired on the aforementioned Meta apps. 
• Try out this Facebook ROAS calculator for direct purchases and compare the numbers shown in the Facebook Ads Manager to check for accuracy: 

Example: A footwear brand utilized the Collection ad format with Instant Experience to directly attribute sales from their Facebook ads. They launched a sustainable footwear line, pricing each pair at $95. The ad campaign resulted in 50 sales within one week.

• Total Revenue from Meta Sales: 50 sales × $95 = $4,750
• Ad Spend: $500

Here’s how Purchase ROAS is calculated:

Purchase ROAS = Total revenue generated from Facebook sales / Ad spend
Purchase ROAS = $4,750 / $500
Purchase ROAS = 9.5:1 or 9.5x

For this brand, the Purchase ROAS is 9.5x, meaning they earned 9.5 times their ad spend in revenue from the 7-day run of their Facebook campaign.

Website Purchase ROAS

• If your Facebook ads direct audiences to your website for purchases, then the ROAS formula is based on the total value of website purchases (acquired from the specific Facebook ads or campaign) divided by the ad or campaign spending.
• This requires setting up a Meta Pixel or Conversions API to ensure Meta Ads Manager properly records the correct value associated with each website purchase from your campaign. 
• To determine if you need to fix Facebook ROAS tracking, use this calculator to compute your Website Purchase ROAS:

Example: An eyewear brand uses multiple social media networks for advertising, including Facebook, Twitter, and Snapchat. To accurately track sales and traffic from each platform, all ads are directed to the website using proper UTMs. Based on their tracking system, the following website purchases were generated from Facebook ads over a 30-day campaign:

• Total Revenue from Website Purchases: 425 sales × $150 = $63,750
• Ad Spend: $10,890

Using the Website Purchase ROAS calculator, here’s how the return is calculated:

Website Purchase ROAS = Total revenue from website purchases / Ad spend
Website Purchase ROAS = $63,750 / $10,890
Website Purchase ROAS = 5.85:1 or 5.85x

This means the eyewear brand achieved a Return on Ad Spend (ROAS) of 5.85x, generating $5.85 in revenue for every dollar spent on Facebook advertising during the campaign.

Mobile App Purchase ROAS

• For app advertisements on Facebook that don’t directly attribute sales, you can still track ROAS through in-app purchases.
• Meta refers to these as “shared items,” which are products or services shared between businesses to create ad campaigns. Instead of focusing on clicks or views, the emphasis is on actions taken with purchases of specific in-app items originating from Facebook ads.
• This will be recorded by connecting the mobile app through the Meta SDK, mobile measurement partner, or other third-party API connections, allowing Facebook Ads Manager to accurately calculate the value from ad conversions.
• To compute this, you need the total value of ad conversions from in-app purchases (acquired from your Facebook campaign) divided by the ad/campaign spend. Use the Facebook ROAS calculator below to see if your data matches: 

Example: A video editing app is advertising through Facebook Reels ads. While the app is free to download, it’s offering a discounted 3-month subscription for new sign-ups, which allows access to professional features. The discounted subscription is $99, and 280 users signed up by clicking on its Reels ads:

• Total Revenue from In-App Purchases: 280 subscriptions × $99 = $27,720
• Ad Spend: $3,800

Using the Facebook ROAS calculator, the Return on Ad Spend is calculated as follows:

Mobile App Purchase ROAS = Total revenue from in-app purchases / Ad spend
Mobile App Purchase ROAS = $27,720 / $3,800
Mobile App Purchase ROAS = 7.29:1 or 7.29x

This means the brand achieved a ROAS of 7.29x, effectively earning 7.29 times its ad spend by promoting the app subscription through paid ads on Reels.

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Further Reading

How to Generate Sales from Social Media Campaigns

With the right approach, increasing sales through social media advertising is possible. As social media campaigns become more influential during major retail events like Halloween and Thanksgiving, brands have significant opportunities to utilize these platforms and enhance ad conversions.

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Common Reasons Why Your Facebook Ad ROAS Might Be Inaccurate

Now that you understand how Return On Ad Spend is computed, you should have a clearer vision of your ideal Facebook ROAS figure. If it’s significantly off from your expectations, consider these common reasons why your Facebook reports might not be providing the results you desire:

Discrepancies Between Facebook and Your Site

One of the most common issues affecting your Facebook ROAS occurs when the purchase value reported on Meta Ads Manager does not align with the actual value recorded on your website. Resolving this requires thoroughly comparing data across multiple platforms to ensure consistency. Here are some steps to identify and fix these discrepancies:

• Cross-check Facebook Conversion Value vs. Actual Purchase Price on Your Website: Compare the conversion value reported by Facebook Ads Manager with the actual purchase amounts posted on your website.
  • Example: You previously promoted a product with a 20% discount during your back-to-school sale and now with a 30% discount as indicated in your current ads. Your website may show the purchase value based on the original price of $100, reflecting the 30% discount, which makes it $70. If Facebook Ads Manager still lists the conversion value as $80 (20% discount), this will lead to a $10 discrepancy in your ROAS computation.

• Compare Facebook Conversion Value with E-commerce Platform Reports: If your site runs on platforms like Shopify or WooCommerce, verify that the revenue figures reported there match what Facebook is tracking.
  • Example: Say you’re offering a product for $50 on your Shopify clothing store's website, but you’ve applied a custom field for a bundled discount. This will effectively reduce the price to $45. Facebook may still record the full $50 as the conversion value if the discount wasn’t communicated through the API, skewing your ROAS calculations by $5 per transaction.

• Cross-check Facebook Conversion Value with Google Analytics or Other Analytics Tools: If you use tools like Google Analytics or other third-party systems for conversion tracking, cross-reference these reports with your Facebook data.
  • Example: For your Amazon Prime Day campaign in October, you promote a $120 product at a limited-time offer of $100. Facebook Ads Manager shows 30 purchases at the discounted price, reporting $3,000 in revenue. In contrast, Google Analytics reports only $2,700 in revenue for the same period.
  • Upon investigating, you discover that Google Analytics attributes some purchases to direct traffic, while Facebook claims them under the ad campaign. This $300 difference could be due to the differing attribution models used by Facebook (last-click or view-through) and Google Analytics (last-non-direct click).

Improper Meta Pixel Tracking

Further investigation is needed if the error isn’t apparent in the reported conversion values. One of the first essential steps when running Facebook ads is to confirm that events such as website visits, clicks, and submissions (like contact forms or purchases) are tracked accurately. If the pixel is not installed correctly or the events it tracks are misconfigured, reported ad conversions and ROAS discrepancies can occur.

How to Troubleshoot:

Using the Meta Pixel Helper

1. Install the Meta Pixel Helper, a Google Chrome extension that checks if your pixel is firing correctly. (Note: Ensure both your Google Chrome browser and the extension are updated to avoid issues like Chrome crashing.)

2. Open a new tab and go to your website. Look for the Meta Pixel Helper icon alongside your other extensions in the top browser bar.

3. If it’s showing a number, your Meta Pixel is being recognized.

Using the Events Manager

1. Go to Events Manager, hover over the left-side menu, and select Data Sources. Choose the appropriate pixel and click on Test Events.

2. In the dropdown menu, select “Confirm your website’s events are set up correctly.” Enter your website or product URL and click “Open Website” to launch it in a new tab.

3. Attempt a test purchase or initiate a cart checkout. Return to the Events Manager window to ensure that all events, from page views to clicks and submissions, are recognized.

4. If your purchase is not recorded as a website event or other events are missing from the “Events Received” section, contact your agency or campaign manager to coordinate with your website developer for proper pixel setup.

Incorrect Conversion Value Reporting

In addition to correctly setting up the Meta Pixel, the conversion value for each sale or purchase must also be properly configured. While this primarily falls on the website developer, knowing which codes should be installed alongside the Meta Pixel is helpful for correctly recording purchase amounts as they are processed.

1. Navigate to your product’s thank you or confirmation page (where customers land after completing payment). Right-click on the page and select Inspect.

2. The HTML code will display on the right side of your Chrome browser. Search for the words “Meta Pixel.”

3. Expand the code to locate the corresponding event code (e.g., the standard event code for Purchase on the order confirmation page). If the code or value is missing or incorrect, contact your agency or campaign manager to coordinate with your website developer.

Delayed Conversion Reporting

77% of marketers today believe that last-click attribution, while the easiest, is not the most effective way to track campaign performance. However, for conversion tracking and calculating Facebook ROAS specifically, you must monitor attribution windows to avoid missing purchases that occur during your campaign period (even during the campaign cooldown period).

Facebook's default attribution window (7 days click, 28 days view) may not capture all conversions, especially for longer sales cycles. Users may click on an ad but complete their purchase days or weeks later, leading to an underreported ROAS if the attribution window is not appropriately set.

How to Fix Facebook ROAS Tracking:

Adjust your attribution settings to account for delayed conversions. Facebook allows you to customize attribution windows (e.g., 1-day click, 7-day click) based on your sales cycle.

By extending the attribution window, you can capture more conversions that occur after the initial ad engagement.

Example:

High-end electronics are usually not purchased within the same day after a user clicks on an ad. For instance, a potential customer clicks on your Facebook ad for a $1,000 laptop but doesn’t immediately make the purchase. Instead, they spend several days comparing options before finally completing the purchase 12 days later. 

In this case, Facebook’s default 7-day click window is insufficient for capturing the delayed conversion. The solution is to extend the attribution window to 28-day click to make sure purchases made up to four weeks after the ad click are counted.

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Further Reading

Understanding ROI vs. ROAS on YouTube

The key distinction between ROI and ROAS is that ROI reflects your profit after deducting expenses, while ROAS shows a ratio comparing revenue to the amount spent on ads. Learn which metric best captures your YouTube ad performance and overall campaign effectiveness.

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Steps to Prevent Issues in Facebook ROAS Reporting

While we’ve outlined common causes of inaccuracies in Facebook ads ROAS, it’s important to recognize that occasional discrepancies are inevitable. However, with the right measures, you can achieve 90% or higher accuracy in conversion tracking and reporting. 

Here’s how you can proactively prevent significant issues in your Facebook ROAS calculations:

Ensure Proper Tracking Setup

• Make sure Meta Pixel and Conversions API (if applicable) are implemented correctly to track customer actions from different touchpoints, providing more accurate attribution of sales and conversions. Familiarize yourself with the Facebook Events Manager and Conversions API Gateway so you can occasionally touch base at the ROAS computation and tell right away if it needs to be fixed.
• For advanced tracking setups, integrating your tracking tools with Google Tag Manager (GTM) offers greater flexibility and granularity, helping capture every action that leads to conversions.

Getting Accurate ROAS on Facebook Ads For Informed Decision-Making

The Facebook ROAS might appear as just another line in your report or presentation, but it’s a key factor in determining whether your ad spend delivers value. It helps you make informed decisions about your advertising budget, including how much to allocate to Facebook and what conversions you can expect based on this data.

Strike Social specializes in reducing costs while delivering outstanding results. To learn how our SwaS (software with a service) innovation can produce measurable outcomes for your campaigns, contact us for a personalized walkthrough of our technology and services.

The post Facebook Ad ROAS Not Accurate? Here’s How to Fix Tracking Errors appeared first on Strike Social.