Imagine connecting with your target audience in a way that feels intimate, authentic, and engaging. Imagine turning the power of video to your advantage and placing your brand in front of consumers already spending their time-consuming organic and paid content. Stop fantasizing and make it real with Facebook Reels Ads!

Getting Started With Facebook Reels Ads

When advertising on Facebook Reels, it’s essential to follow technical specifications to ensure that your ads meet the platform’s requirements and are delivered effectively to the target audience. These specs include the duration of your video length, format, video resolution, audio, file size, and aspect ratio.

Understanding and adhering to Facebook Reels Ad Specs will increase the chances of your ads being approved and help deliver visually appealing, engaging, and effective Reels content.

Facebook Reels Ads Specs

• Duration: Your video can be up to 60 seconds long. It should be in a fullscreen, vertical format.
• Format: It should be in .mp4 or MOV format
• Video Resolution: Uploaded Reels will be capped at 720p after upload, but it is recommended that you upload at least 1080P or 4k if available
• Sounds: We recommend that your video ad creative uses music or sound to fit the Reels placement better. Use royalty-free music from Facebook Sound Collection or original audio/ voiceovers instead.
• File size: max of 4GB
• Dimension size: 9:16 aspect ratio

It’s also important to note that these specifications are subject to change over time. Maximize your ad’s performance by understanding and adhering to Facebook Reels Ad Specs. Increase approval chances and deliver visually appealing, engaging, and effective Reels content.

Step-by-step Guide To Setup Facebook Reels Ads

Boosting Facebook Reels content is a great way to increase awareness and engagement with your target audience. However, creating and scaling success in Reels Ads can be complex, especially if you are unfamiliar with the technical specifications and Ads Manager navigation. 

Here’s a step-by-step guide to provide knowledge and guidance on utilizing Facebook Reels ads.

Running Ads On Facebook Reels

While it’s currently not possible to boost Reels directly, here’s the setup process to supercharge your organic Facebook Reels ads and watch the magic happens.

1. Go to Facebook Ads Manager and select Create.

2. Choose one of the following campaign ad objectives:

• Awareness
• Traffic
• Engagement
• Leads
• App promotion
• Sales

3. Create your ad. Fill in the details for your campaign, budget, schedule, target audience, optimization, and delivery.

4. The default setting for placements is Advantage+. To customize your ads to appear solely in Reels or other vertical video formats, switch to Manual Placements.

5. Under Placements, select the dropdown next to Stories and check the box next to Facebook Reels.

6. Choose your Call to Action and Publish your Ad.

Note: Your ads will be reviewed. Once approved, they’ll appear in viewers’ Instagram Reels. Aside from boosting, advertisers can leverage two ad types: overlay ads and post-loop ads.

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Further Reading

Avoid These Common Reasons for Facebook Ad Disapproval

Facebook offers diverse tools to connect with your target audience, but it’s essential to adhere to its advertising rules. Knowing the frequent causes of ad rejections can help you avoid setbacks and simplify the appeal process when needed.

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Facebook Reels Vs. Stories: A Closer Look

Regarding video content on Facebook, brands have multiple placement options, including Reels and Stories. Both options have unique features and benefits. Understanding their differences is essential to make an informed decision on which best suits your campaign needs.

Reels and Stories allow brands to create short-form video content, but there are a few key differences to consider. Reels are a full-screen, vertical video format designed to mimic the look and feel of TikTok. On the other hand, Stories are a full-screen, vertical video format designed to mimic the look and feel of Snapchat.

Here are some other unique features of the two short-form content placements: 

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Further Reading

Setting Up Instagram Campaigns with Reels Ads

This is a prime moment to explore how Instagram Reels can boost your campaign’s success through a more cost-effective strategy. With lower CPMs and high video completion rates, Instagram efficiently identifies users’ engagement and interest in vertical video ads.

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Key Takeaways

Understanding the technical specifications of Facebook Reel Ads will help brands realize the full potential of their short-form video ads. While Stories ad placement has shown efficacies in expanding reach, Reels will offer new dynamics with its longer-form creative. In addition, Facebook Reels ads can capture a wider group of audiences as non-page followers can discover brands’ video promotions on their feeds.    

Adopting new features like Facebook Reels Ads can diversify and enhance an advertising strategy. By following the guidelines outlined in this article, advertisers can expect to see an improvement in the performance of their Facebook Reels Ads campaigns.

Interested To Know More About Facebook Reels Ads?

Meta Reels has seen a 50% rise in daily video plays from six months ago, with 140 billion across Facebook. With such a large audience and the daily time spent by its users, it’s the perfect place to advertise your brand.

Strike Social will deliver you results! We’ll drive traffic and boost your brand awareness with short-form video advertising on Facebook- helping you reach your target audience at the right time. Our experts can optimize your ad campaign to get the most ROI for every advertising dollar spent.

The post Facebook Reels Ads 101: A Complete Setup Guide With Ads Specs appeared first on Strike Social.

This post was updated in September 2024 to provide you with the latest information.

Facebook Reels let you create short videos that people can watch with sound to capture viewers’ attention. They’re fun, engaging, and easy to scan—so they’re ideal for brands to show their authentic side and make it more receptive to consumers.

This article will show you how to create Facebook reels that attract viewers and tap new audiences.

Getting Started With Facebook Reels

Let us zoom in and look at the features of Facebook Reels and harness its power to supercharge your campaigns. Like TikTok, Reel’s powerful tools allow marketers to edit and enhance short-form videos to capture viewers’ attention. Based on ad results of numerous Facebook campaigns using vertical videos,  bite-sized clips have performed well in connecting with viewers through their visually engaging and entertaining content.

To access Facebook Reels using your mobile phones, you may find the option via your Feed, Groups, and Menu bar.

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Further Reading

Setting Up Paid Campaigns with Instagram Reels

Instagram Reels Ads offer a great opportunity to boost brand visibility, extend your audience reach, and drive engagement when paired with well-crafted creative content and strategic campaign optimization.

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How to Upload Facebook Reels

Add video to your Facebook posts and updates with one tap. Shoot new clips while you create a reel and show off pictures from your existing photo library. Creating a Facebook Reel can be easy:

• Log into your Facebook account and make sure you have the latest version. Then tap Create or click the Camera icon on the top right part when viewing reels.

• Add video to your Reel: record a video on your phone or choose from the video clips from your phone gallery.

• Add the following to make your Reel stand out:

1. Audio– add audio from the music library or record your own
2. Text– add text overlays 
3. Effects– choose video effects or filters 
4. Stickers– you have the option to add stickers, GIFs, or emojis available 
5. Greenscreen– choose a video background if you want to record on the go. Note: you cannot use video effects and greenscreen at the same time

• Tap Next when you’re finished. Write a description that will catch people’s attention. Add relevant hashtags to expand your reach.

• Set the Facebook reels audience. Reels are public by default, but reels from business or creator pages can only post publicly. You have the option to Share your Facebook Reel on Instagram. To catch new viewers and increase engagement rates, toggle Enable Remix to let other viewers stitch with your Facebook video reels. 

• To publish, tap Share now. 

Clear the Confusion: Understanding the Differences between Facebook and Instagram Reels

Many marketers are also confused about the differences between Instagram and Facebook Reels. Both platforms operate under the same umbrella of Meta and share many similarities. However, there are also key differences, which we’ll answer with the basic Facebook Reels FAQ to find out.

The two platforms are almost the same, except for one big difference that can benefit marketers. Content on Facebook Reels appears on users’ Feeds whether or not they follow you, extending the reach of your video ads to new eyeballs—and letting you reach potential customers who might not have come across your brand page otherwise.

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Further Reading

Short-Form Showdown: TikTok vs. YouTube Shorts vs. Meta Reels

While TikTok pioneered the short-form video trend, both Meta and YouTube swiftly introduced their own offerings to compete. Each platform brings distinct features to the table, including diverse audiences and enhanced opportunities for broader reach.

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Facebook Reels Tips and Best Practices

There is no magic recipe for making a video that gets noticed on Facebook. However, you can increase your chances of success by following simple tips and best practices.

1. Make it engaging: Entertain your audience with captivating content that compels them to take action.
2. Keep up or start a trend:  Inspire a trend that others can quickly join. Keep an eye on current trends in your industry, then create similar content.
3. Use Facebook creative tools: Add text, filters, and camera effects to make your reels stand out.
4. Use video transitions: Start your video with a hook, and then use transitions to show viewers the before-and-after transformation of your product or service.
5. Use vertical videos. Keep your phone upright when creating your Facebook Reel. Like TikTok, YouTube Shorts, and Instagram Reels which are vertical video platforms, Facebook Reels are set up for vertical video.
6. Incorporate music: Use original or licensed music from Facebook’s library to make your Reel entertaining and easy to remember. You can even join in on trending sounds.
7. Experiment with new ways of creating reels—it could lead you to discover an unexpected style that will help you connect with your audience.
8. Show off your skills with good lighting and video techniques as this can make or break your social media videos. Without good lighting, your content can look dull and unappealing.
9. Don’t forget to put captions and hashtags: Captions aren’t just subtitles. They can highlight a video’s key takeaways and make viewers more likely to remember the most important points.
10. Lead with your brand: Get your brand identity in front of your audience immediately. If you use an existing video, edit it so that your product or brand features early within the first 15 seconds.

Key Takeaways

Awareness campaigns can reach new audiences with visually rich content. Short-form content works best in scrollable and vertical mobile presentation spaces, while long-form campaigns drive deeper insight and more complex concepts. Facebook Reels present an opportunity to showcase your brand in a fun, visual way. They make up more than 20% of video viewers, and it’s forecasted to grow this year. 

Take Your Facebook Advertising Efforts To New Heights With Reels Ads

With 2.9 billion active users, Facebook is currently the world’s largest social media network, offering your brand a huge potential to reach new audiences. Boost your reach, engagement, and conversions by leveraging the power of Facebook Reels ads.

We, the team at StrikeSocial, are experts in Facebook advertising, and we’ll help you succeed. Optimizing your campaigns to maximize performance, helping you succeed in your advertising goals, and making the most of your advertising budget.

Don’t miss out on this opportunity to unlock the great potential of Facebook Reels. Contact us today to learn more about how this powerful advertising platform can help you achieve your campaign targets. 

The post Unlock The Power Of Facebook Reels: A Marketer’s Must-Read Guide appeared first on Strike Social.