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Campaign Outcome

By strategically optimizing video and carousel ads for the right audiences, the campaign achieved higher engagement rates. With Strike Social’s expertise, the brand’s Valentine’s campaign effectively captured audience attention and delivered strong results throughout the season.

Drive Seasonal Brand Awareness with Facebook Ads

• Optimized Multi-Format Approach: Carousel ads on Meta Feeds delivered over 53% of total views, proving their effectiveness despite accounting for only 42% of the budget.

• Leveraging Short-Form Video on Reels: 15-second video ads successfully captured attention on Reels, generating 25% of total ad clicks with only 18% of the ad spend.

• Balancing Reach and Frequency for Stronger Exposure: Maintaining an ad frequency of 1.03 ensured broad reach without audience fatigue, contributing to a 96.7% unique audience reach.

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The post Facebook Case Study: Maximizing Engagement for a Valentine’s CPG Campaign appeared first on Strike Social.

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Campaign Outcome

With real-time optimizations and influencer-driven content, Strike Social helped this CPG brand drive efficient traffic at scale.
Our strategic execution ensured the right messaging reached the right audience for the best possible performance.

Seamless Performance
Across Platforms with
Strategic Execution

• Real-Time Campaign Adjustments: Strike Social’s real-time monitoring tools enabled dynamic bid, pacing, and audience optimizations, resulting in 48,000+ link clicks while maintaining cost efficiency.

• Consistent Multi-Platform Targeting: The team strategically aligned messaging across platforms, ensuring that younger audiences on TikTok and established consumer segments on Facebook and Instagram received relevant, engaging content.

• Platform-Specific Creative Optimization: Influencer content was adapted to fit platform-specific best practices, enhancing engagement rates and increasing campaign effectiveness.

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The post Multi-Platform Case Study: Driving Traffic with Influencer Content appeared first on Strike Social.

Optimized Approach to Campaign Execution

Strike Social boosted the success of this campaign through daily optimization, including efficiently allocating the advertising budget across multiple Facebook ad formats. The campaign maximized engagement while controlling costs by dividing spending between Reels and Carousel ads.

Smart Budgeting & Ad Format Selection

Strike Social allocated 40% of the total budget to Reels due to their higher engagement potential, contributing to 77% of the campaign’s reach and impressions. Reels effectively expanded the brand’s visibility and proved 10% more cost-efficient regarding Facebook Cost Per Link click (CPLC) than other ad formats. These dynamic ads engaged users interested in video and static content, driving significant traffic at a lower cost.

Meanwhile, despite receiving only 38% of the budget, Carousel ads delivered 56% of the total landing page views. This format allowed the client to present multiple watch models visually engagingly, building a compelling product narrative that resonated with the audience. Finding the balance between Reels and Carousel ads was critical in achieving reach and conversion targets.

Strike Social’s ongoing optimizations—over 1,300 adjustments—pushed the campaign to deliver 39.79% more additional link clicks vs. client guaranteed and achieve a 34.69% cost efficiency improvement. These campaign outcomes highlight how continuous monitoring and agile strategy adjustments, even with competitive platforms like Facebook ads, lead to remarkable outcomes.

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The Importance of Vigilant Campaign Management

For any digital campaign, with media buyers becoming proficient in targeting audiences, vigilant campaign management is critical to success. Managing a large-scale Facebook ad campaign for a global brand, both awareness and conversion effort, came with inherent complexities, requiring close attention to detail and constant monitoring to maximize performance.

This level of vigilance was significant given the following key challenges:

Complex Ad Setup and Execution

The campaign involved nearly 60 distinct creatives, each targeted at different audience segments across retargeting (RT) and lookalike (LAL) campaigns. With such a high number of Facebook ads, managing the initial setup was time-intensive and prone to errors, potentially delaying the campaign launch or misaligning creative execution.

Identifying Top-Performing Ads

With various audience segments and creative formats in play, tracking which ads resonated with specific audiences became critical. Our proprietary tool has enabled our media buying experts to keep campaign pacing on track. Additionally, comparing the performance of creatives across different ad sets and campaigns required diligent, real-time analysis to ensure that the best-performing ads received the highest priority, and our technology and system allow us to stay on top of everything essential.

Pixel Monitoring and Conversion Tracking

Using Meta pixels was essential for tracking conversions and optimizing bidding strategies. Any malfunction or misconfiguration in pixel tracking could lead to inaccurate data reporting, making it difficult to gauge the campaign’s performance. Having a quick eye for 24/7 that ensures Facebook Meta pixel data is reliable and accurate at all times was vital to avoid wasted ad spend and misinformed decision-making.

Vigilant campaign management—through ongoing performance analysis, agile troubleshooting, and constant optimization—was essential to helping achieve 28x Facebook ads ROAS.

Data-Driven Campaign Precision and Agile Execution

To address these challenges effectively, Strike Social implemented solutions focused on streamlining processes, improving real-time monitoring, and making quick, data-informed decisions.

Here’s a quick overview of the team’s approach that helped improve ROAS on Facebook ads and drive the campaign’s success:

Agile Execution Through Vigilant Monitoring

Strike Social achieved agile execution by diligently monitoring campaign performance and swiftly implementing data-driven optimizations. Continuous tracking of conversion trends, cost-per-acquisition (CPA), and other crucial metrics enabled us to promptly detect inefficiencies, such as increasing CPAs or decreased engagement. This agile approach empowered us to fine-tune audience targeting, adjust bidding strategies, and optimize the campaign in real-time. Our constant monitoring ensured that high-performing ads were maximized while minimizing wasted ad spend, thus maintaining the campaign’s trajectory for maximum impact.

Through these strategies, we achieved the following results:

• 66% more impressions than guaranteed
• 2x more link clicks than expected
• 66,000 leads generated and 7,000+ purchases through Facebook ads
• A total of $1.5 million in revenue, translating into an impressive 28x ROAS

In this Facebook ad case study, vigilant monitoring and agile execution highlight how these procedures can drive exceptional outcomes for conversion campaigns. By staying on top of real-time campaign execution, making rapid optimizations, and leveraging a data-driven approach, Strike Social helped our global leader client in the insurance industry achieve a remarkable 28x Facebook ROAS and $1.5 million in revenue.

Whether you’re managing a complex campaign with multiple creatives or prioritizing Facebook ad pixel monitoring, Strike Social’s expertise can help you stay ahead. Our team delivers the precision, speed, and insight necessary to maximize your advertising spend.

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The post Campaign Management Case Study: Learn How Our Data-Driven Facebook Ad Conversion Strategy Delivered a 28x ROAS appeared first on Strike Social.

Understanding that the key to client satisfaction involved more than just the timely execution of strategies, such as creative swaps and campaign optimization, our team recognized the necessity of a dedicated, hands-on approach. To this end, Strike Social mobilized a team of 50 Facebook media buyers experts, each driven by a shared objective to enhance efficiency across every local club campaign.

The impressive results of this Facebook ad awareness and consideration campaign are a testament to the power of a well-crafted media plan, the strategic use of technology, and the relentless dedication of a globally coordinated team. Through Strike Social’s efforts, the brand not only reached but surpassed its goals, setting a new benchmark in digital advertising within the health and fitness industry.

Strike Social’s global team’s commitment to 24/7 monitoring and our agile response to the campaign’s evolving needs guaranteed that the health and fitness brand met and exceeded its ambitious objectives.

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