27 results found

How to create a mobile-first ad strategy

Digital technology has placed the world at our fingertips, with reams of information only a click away. As consumers, we are hooked, attached to our devices, as shown by a 2016 comScore study that identified a 35% increase in total digital media usage sin...

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Get cleaner data and better ROI from your social advertising

There’s a lot of talk about data. Fast data, small data, big data, medium data, dark data — data, data, data. Take any adjective, and someone has probably applied it to data. But there is one term that isn’t used often enough: clean data. Without clean d...

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Get better social ad performance

Selecting a partner to help with your social media and YouTube advertising is tough. There are many factors to consider, and you can’t really know what the relationship will be like until you’re committed. You ask yourself: Can this partner actually deliv...

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A guide to video game advertising on YouTube

While a solid 49% of Americans regularly play video games, many advertisers are failing to reach them where it matters most: on YouTube. At Strike Social, we examined a year’s worth of YouTube campaigns across 25 industries in the U.S., using our proprie...

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Improve your targeting with Facebook Audience Insights

Introduced in 2014, the Facebook Audience Insights tool equips you to create and deliver relevant messages for your audience. Designed to help marketers learn more about the audience they want to reach, the Audience Insights tool provides relevant data fo...

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A beginner's guide to the Facebook Insights tool

Gathering info that can help determine things like the best time of day or day of the week to post content is one of the most compelling reasons to use Facebook's Insights tool. If you're running various social media campaigns, especially ones involving F...

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Addressing brand safety measures for Google advertising

What was once an issue mostly contained to the UK is now being recognized on a global scale: ads appearing next to questionable — and sometimes even unsafe — content online. Over the past week, Google released a series of statements for better control ove...

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Instagram Stories: everything advertisers need to know

Instagram launched a new feature called Instagram Stories last August to compete directly with its rival Snapchat. Stories allow users to take photos and create 10-second videos that disappear after 24 hours. The new tool brought additional opportuniti...

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The complete list of YouTube ad specifications

Social media ad dimensions Facebook | Twitter | LinkedIn | Pinterest | Snapchat | YouTube | Instagram Among the social media titans on the market today, YouTube is the vanguard platform. It’s...

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The complete list of Pinterest ad specs

Social media ad dimensions Facebook | Twitter | LinkedIn | Pinterest | Snapchat | YouTube | Instagram Pinterest is pretty new to the social media ad game having only launched its services in ...

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The complete list of Facebook ad sizes

Facebook is the most popular social media platform for advertising. Its high engagement and market penetration – 1.23 billion people use Facebook on a daily basis – led 91% of American marketers to invest in Facebook Ads last year. Choose your Faceb...

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The complete list of Twitter ad specs and image sizes

Social media ad dimensions Facebook | Twitter | LinkedIn | Pinterest | Snapchat | YouTube | Instagram With over 319 million monthly active users, Twitter is a lucrative platform for advertise...

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How to create buyer personas for social advertising

Wouldn’t it be great to have the inside track into what buyers are thinking? Consider how much more efficient your campaigns would be if you knew the goals, wishes and behaviors of your target audience. Through the magic of market insight, this is possibl...

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A beginner's guide to Instagram's direct response ads

Social media has given advertisers new ways to market their products to consumers. As visual content becomes more and more popular among internet users, brands found on social media space to showcase their products and services. Instagram has benefitted ...

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[Infographic] Insights for advertisers on Valentine's Day

February is here, and Americans are getting ready to show appreciation for their loved ones on the 14th, when the country celebrates Valentine's Day. This year, 54% of adults in the U.S. will get in on the occasion. As a result, they will spend a total of...

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7 tips for success with Pinterest advertising

As Pinterest's popularity grows, it becomes a more attractive platform for advertisers. Pinterest has reached 150 million monthly users and is used by valued audiences such as millennial women and new mothers . The platform visual and inspirational a...

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How to A/B test a social media ad campaign

Some best practices increase the chances of a social media campaign succeed. You can do market research to get to know your clients better, create business personas and target your campaign to specific audiences. Still, there is no absolute certainty your...

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5 secrets of highly successful social media buyers

What does it take to be successful with paid social? We tapped our team of experts — who manage 15,000 ad campaigns each day — for their top five secrets. From setting up and running campaigns to communicating with clients, these tips will help you devel...

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LinkedIn Ads: a complete guide for success

Just like most platforms, LinkedIn doesn't serve every advertiser. In general, high-value B2B products and services, recruiting and higher education are the most successful types of advertising you see on LinkedIn. If LinkedIn is right for you, you may ...

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The best social media advertising metrics for each business goal

The secret to know if any social media campaign is working is to look at the numbers. They will tell you if your campaign is doing well, if you are reaching your target audience and if you need to make any optimizations to achieve the desired outcome. W...

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How to create a viral video ad

Ever since the Oxford English Dictionary cited the use of the word ‘viral’ in 1989, people, brands and creatives everywhere have tried to create a replicable formula to make things go viral. Many marketers wish they could buy it, but the secret to making ...

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How each social network counts video views

When you're developing your social media video campaigns, it’s important to remember that no two platforms are alike. Not only are the types of videos you see on these platforms different, but on an analytical basis, what counts as a view can be drastical...

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A comprehensive guide to advertising on Instagram

Instagram was created on a simple concept: you take, edit, and share pictures. While this idea appears straightforward and is a considerable part of the app’s appeal, it poses challenges for advertisers. Unlike its owner Facebook, Instagram serves to the ...

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The comprehensive glossary of social media advertising terms: Part 2

Ryan Holmes, CEO and founder of Hootsuite once said that “our digital lives have grown more tangled and cluttered.” If I didn’t know better, he may have been talking about the mass of social media advertising terms, multiplying with the creation of each n...

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Know your options: the types of Facebook ads

Representing 66 percent of all social media advertising spend, Facebook is undeniably important. And for brands that get it right, the return on investment can be substantial. Like most advertisers, you’re probably sold on Facebook advertising as well. Y...

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The comprehensive glossary of social media advertising terms

Ryan Holmes, CEO and founder of Hootsuite once said that “our digital lives have grown more tangled and cluttered.” If I didn’t know better, he may have been talking about the mass of social media advertising terms, multiplying with the creation of each n...

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How to advertise on YouTube

So you want to know how to advertise on YouTube? Setting up a YouTube advertising campaign using TrueView for the first time is pretty straightforward. However, to get the highest ROI, there are some essential steps that need extra attention. Let's dive i...

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