49 results found

The ultimate guide to how Snapchat advertising works

With Strike Social being a Certified Snapchat Partner, we thought we could shed some light on all things Snapchat advertising. We put together a guide that takes you through every aspect of how Snapchat advertising works, from who uses it to setting up yo...

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Advertising tips for the holiday season

The holiday season seems to start earlier each year, but there is a good reason for that. Customers begin researching gift ideas months in advance, even though they will only commit to purchases much later. You need to be ahead of the game to start seeing...

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The advertiser's definitive guide to social media demographics

Nearly 70% of all U.S. adults use at least one social media site and each platform has a different purpose and offers advertisers different ways to engage with their audience. Along with that, there are different user demographics for each platform. The...

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Multichannel advertising — How to mix social media with other ad types

Research shows that, on average, consumers need 6-8 touches before making a purchase. As the path to conversion becomes more complex due to the increasing number of sources of information and channels for communication available, consumers have to be expo...

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How to pick an ad type for a paid social campaign

When creating a social media ad campaign, it's vital to define your goals and choose the types of advertising you'll use based on them. But with social media platforms innovating at a fast pace and launching new ad units every week, it might be challengin...

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The advertiser's guide to social media ad retargeting

How often are you seeing current or potential customers coming to your site but then not taking any action? They simply poke around your pages a bit and then leave, without giving you a new conversion. How can you get that customer back to your page to ac...

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Insights for advertisers on Halloween

When the pumpkins start to appear around town, and the cinnamon aroma spreads out in the cold air, we know America is officially in Halloween mode. Americans are drawn to Halloween like kids are attracted to candy. Almost 70% of Americans celebrate Hallow...

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How to calculate ROAS and ROI on YouTube

There are two important metrics to measure the effectiveness of a YouTube ad campaign: the return on investment (ROI) and the return on advertising spend (ROAS). These metrics are essential to justify your investment in YouTube advertising and prove wha...

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The best social media ad units to drive sales

When clients come to our media buyers with their campaigns, we try to understand their goals and how to best use the creatives they’re ready to run. A campaign intended for driving sales will lead to a shopping campaign, while wanting more app installs wi...

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Data report: The audience every advertiser is missing on YouTube

Advertisers give millennials all the love, but it's boomers who deserve a closer look When we talk about social media advertising, our advice is clear: Listen to the data. Still, because many advertisers don’t understand how each platform works, they mak...

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How much does social media advertising cost?

Every social media platform brings something different to the table. This means that not only the structure of your campaigns will be different for each platform, but also the billing options and the advertising costs. But how does it all come together?...

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How much does it cost to advertise on YouTube?

Video ads make up 35% of all ad spending online as of February 2017. This number is expected to grow at a fast pace in the coming years as 80% of all web traffic is projected to be generated by video by 2019. Knowing that, it only makes sense to be pro...

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How much does it cost to advertise on Instagram?

Instagram is known for its unique visual style that mixes bright and lively artsy shots with videos full of action. Advertisements through the platform also follow the natural format of user posts, which doesn't interrupt the viewer's session. How do yo...

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America's top YouTube ad audiences by state

What makes most Americans similar and others a bit more unique? You can tell a lot by who's the most tuned into YouTube advertising. At Strike Social, we tapped our data science team to find out which advertising audience in each U.S. state is the most e...

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How much does it cost to advertise on Facebook?

You’ve hatched the idea behind your new campaign and determined your ads will be placed on Facebook. All that’s left is calculating your budget and how much you’ll be spending. Unfortunately, Facebook doesn’t come with a menu of options and correspondi...

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A guide to what's inside the Snapchat self-serve ad manager

Since going public, Snapchat has been increasing efforts to ease the life of advertisers through the platform. The good news is that it’s made advertising for small businesses easier and more accessible through a self-serve tool. Previously, when busine...

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The ultimate guide to social media ad specs

Advertising has transitioned to having a large focus on social platforms — Facebook’s advertising revenue alone increased 59% in 2016. This shouldn’t be surprising as there are 2.8 billion social media users worldwide. If you’re not using a good sum of ...

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The advertiser's guide to summer

While most Americans consider the summer a time for fun and to slow down, brands find in the season a great opportunity to engage with their most valued customers and speed up their social media advertising efforts. The opportunities follow the trend of ...

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The advertiser's guide to Twitter Cards

How are some businesses finding a way around the limit Twitter puts on the number of characters per tweet? And is it costing them more money? The answer is Twitter Cards, a way to display more of the content on your web page beyond 140 characters. And n...

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How to create a mobile-first ad strategy

Digital technology has placed the world at our fingertips, with reams of information only a click away. As consumers, we are hooked, attached to our devices, as shown by a 2016 comScore study that identified a 35% increase in total digital media usage sin...

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Get cleaner data and better ROI from your social advertising

There’s a lot of talk about data. Fast data, small data, big data, medium data, dark data — data, data, data. Take any adjective, and someone has probably applied it to data. But there is one term that isn’t used often enough: clean data. Without clean d...

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Get better social ad performance

Selecting a partner to help with your social media and YouTube advertising is tough. There are many factors to consider, and you can’t really know what the relationship will be like until you’re committed. You ask yourself: Can this partner actually deliv...

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A guide to video game advertising on YouTube

While a solid 49% of Americans regularly play video games, many advertisers are failing to reach them where it matters most: on YouTube. At Strike Social, we examined a year’s worth of YouTube campaigns across 25 industries in the U.S., using our proprie...

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Improve your targeting with Facebook Audience Insights

Introduced in 2014, the Facebook Audience Insights tool equips you to create and deliver relevant messages for your audience. Designed to help marketers learn more about the audience they want to reach, the Audience Insights tool provides relevant data fo...

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A beginner's guide to the Facebook Insights tool

Gathering info that can help determine things like the best time of day or day of the week to post content is one of the most compelling reasons to use Facebook's Insights tool. If you're running various social media campaigns, especially ones involving F...

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Addressing brand safety measures for Google advertising

What was once an issue mostly contained to the UK is now being recognized on a global scale: ads appearing next to questionable — and sometimes even unsafe — content online. Over the past week, Google released a series of statements for better control ove...

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The complete list of Instagram ad specs

Instagram, the most popular photo and video sharing app, is also a wonderful place to invest your ad dollars. Instagram advertising has begun to take off in the last few years given the visual nature of the app — it is perfectly built for advertising and ...

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Instagram Stories: everything advertisers need to know

Instagram launched a new feature called Instagram Stories last August to compete directly with its rival Snapchat. Stories allow users to take photos and create 10-second videos that disappear after 24 hours. The new tool brought additional opportuniti...

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The complete list of YouTube ad specifications

Among the social media titans on the market today, YouTube is the vanguard platform. It’s been around since 2005, long before Facebook gained serious momentum, and it is still an essential part of any social media advertising mix. An important step for ...

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The complete list of Pinterest ad specs

Pinterest is pretty new to the social media ad game, but it has occupied a unique spot in the advertising industry. With 175 million monthly active users as of April 2017, Pinterest is the go-to place for people who want to discover new products and ide...

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The complete list of Snapchat ad specifications

With Snapchat being a self-serve advertising platform, you can choose between three different types of ad options: Snap ads, Sponsored Snapchat geofilters and Sponsored lenses. You can use Snapchat's self-serve ad manager to create Snapchat ads and geofil...

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The complete list of LinkedIn ad specs

LinkedIn ads offer a unique channel for brands to connect with business professionals. Because of this, the most effective LinkedIn advertising is that which builds and promotes your brand’s image. Choose your LinkedIn ad type Sponsored content Sponsor...

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The complete list of Facebook ad sizes

Facebook is the most popular social media platform. Its high engagement and market penetration – 1.32 billion people use Facebook on a daily basis – led 91% of American marketers to invest in Facebook Ads in 2016. In such a competitive scenario, it i...

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How to create buyer personas for social advertising

Wouldn’t it be great to have the inside track into what buyers are thinking? Consider how much more efficient your campaigns would be if you knew the goals, wishes and behaviors of your target audience. Through the magic of market insight, this is possibl...

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A beginner's guide to Instagram's direct response ads

Social media has given advertisers new ways to market their products to consumers. As visual content becomes more and more popular among internet users, brands found on social media space to showcase their products and services. Instagram has benefitted ...

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Insights for advertisers on Valentine's Day

February is here, and Americans are getting ready to show appreciation for their loved ones on the 14th, when the country celebrates Valentine's Day. This year, 54% of adults in the U.S. will get in on the occasion. As a result, they will spend a total of...

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7 tips for success with Pinterest advertising

As Pinterest's popularity grows, it becomes a more attractive platform for advertisers. Pinterest has reached 150 million monthly users and is used by valued audiences such as millennial women and new mothers . The platform visual and inspirational a...

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How to A/B test a social media ad campaign

Some best practices increase the chances of a social media campaign succeed. You can do market research to get to know your clients better, create business personas and target your campaign to specific audiences. Still, there is no absolute certainty your...

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5 secrets of highly successful social media buyers

What does it take to be successful with paid social? We tapped our team of experts — who manage 15,000 ad campaigns each day — for their top five secrets. From setting up and running campaigns to communicating with clients, these tips will help you devel...

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LinkedIn Ads: a complete guide for success

Just like most platforms, LinkedIn doesn't serve every advertiser. In general, high-value B2B products and services, recruiting and higher education are the most successful types of advertising you see on LinkedIn. If LinkedIn is right for you, you may ...

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The best social media advertising metrics for each business goal

The secret to know if any social media campaign is working is to look at the numbers. They will tell you if your campaign is doing well, if you are reaching your target audience and if you need to make any optimizations to achieve the desired outcome. W...

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[Calculator] How to calculate ROAS and ROI

Return on investment (ROI) is a significant metric to measure the performance of a company’s strategic investments and disposal of capital assets, but what about one’s return on ad spend (ROAS)? How does it fit into the big picture? It is time to learn m...

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How to create a viral video ad

Ever since the Oxford English Dictionary cited the use of the word ‘viral’ in 1989, people, brands and creatives everywhere have tried to create a replicable formula to make things go viral. Many marketers wish they could buy it, but the secret to making ...

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How each social network counts video views

When you're developing your social media video campaigns, it’s important to remember that no two platforms are alike. Not only are the types of videos you see on these platforms different, but on an analytical basis, what counts as a view can be drastical...

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A comprehensive guide to advertising on Instagram

Instagram was created on a simple concept: you take, edit, and share pictures. While this idea appears straightforward and is a considerable part of the app’s appeal, it poses challenges for advertisers. Unlike its owner Facebook, Instagram serves to the ...

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The comprehensive glossary of social media advertising terms: Part 2

Ryan Holmes, CEO and founder of Hootsuite once said that “our digital lives have grown more tangled and cluttered.” If I didn’t know better, he may have been talking about the mass of social media advertising terms, multiplying with the creation of each n...

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Know your options: the types of Facebook ads

Representing 66 percent of all social media advertising spend, Facebook is undeniably important. And for brands that get it right, the return on investment can be substantial. Like most advertisers, you’re probably sold on Facebook advertising as well. Y...

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The comprehensive glossary of social media advertising terms

Ryan Holmes, CEO and founder of Hootsuite once said that “our digital lives have grown more tangled and cluttered.” If I didn’t know better, he may have been talking about the mass of social media advertising terms, multiplying with the creation of each n...

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How to advertise on YouTube

So you want to know how to advertise on YouTube? Setting up a YouTube advertising campaign using TrueView for the first time is pretty straightforward. However, to get the highest ROI, there are some essential steps that need extra attention. Let's dive i...

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