You have a lot to consider in media planning — and with 1 billion views a day, YouTube is a major piece of the puzzle. That's why you need a scalable solution that will eliminate errors, deliver results and empower your team to focus more on client service and brand strategy. Strike Social's artificial intelligence will help.
AI-driven results for YouTube advertisers
25x more campaigns
on YouTube with Strike Social than with spreadsheets alone
in your YouTube ad performance (based on your unique KPIs)
YouTube campaign planning
Audience research & development
It can take days, if not weeks, for media buyers to plan their YouTube campaigns. But with Strike Social, you have a virtual assistant at your side to access years of data for a plan that works. Just tell the AI who your core audience is, then receive recommendations for niche, aspirational and prospective audiences you might not have considered.
Hypergranular targeting for multivariate testing
Due to resource constraints, most media buyers lump their YouTube targeting into one big campaign. That makes it impossible to parse through each element to know what works and what doesn’t. The result? Limited insights without any action. Take a new approach: Let Strike Social break your campaign into hundreds of micro-campaigns for multivariate testing.
Automated, mistake-free setup
Escape spreadsheet hell. This antiquated process of campaign setup leads to a lot of error. With Strike Social, just provide five high-level targeting topics — and your media plan will be ready to roll. The time you save can be spent managing clients and setting brand strategy.
YouTube campaign optimization
Clear understanding of what’s working and what’s not
You can’t manage what you can’t measure. That’s why Strike Social identifies which targeting groups are performing above or below your KPIs. So if you’re targeting one group (male fashionistas, 18–24, on a tablet), but they aren’t delivering as well as another group (female sports lovers, 35–44, on a desktop), Strike Social will know which one to shut off. No time or money wasted.
In-flight improvements to bids and budget allocation
Most media teams can't monitor YouTube advertising around the clock. So they “set it and forget it,” leaving their campaigns unattended for hours on end. Strike Social, however, offers a pair of ever-watchful eyes. That means that at 3 a.m., our AI will be making changes to your budget. Then, in the morning, all you'll have to do is activate the overnight work of your digital genius.
Optimal pacing for market dynamics
Within a 24-hour cycle, the ad market follows an S-curve related to time and delivery. That’s why Strike Social uses a Cumulative Cost Function model to pace against these factors and make the most of your ad spend. What's more, because our AI is so good at targeting, your Ad Rank will be spot on — leaving your competitors shelling out more money at all the wrong times.
YouTube campaign reporting
Real-time analytics dashboard
How are your YouTube campaigns performing? Just log into Strike Social's real-time dashboard to find out. You can even invite other people into the platform to see complex data distilled into actionable insights.
Automated data reports
For hassle-free post-campaign reporting, Strike Social provides raw data files that are easy to access. No fuss, no muss.