The complete list of Facebook ad sizes

Facebook is the most popular social media platform. Its high engagement and market penetration – 1.47 billion people use Facebook on a daily basis – and 93% of marketers invest in Facebook Ads regularly.

In such a competitive scenario, it is important to know how Facebook advertising works to achieve superior results in your market efforts. One important topic to learn about is Facebook ad sizes.

We know you are busy and don’t have the hours necessary to pour over such details. But don’t worry: Strike Social’s got you covered.

Choose a Facebook ad type

Facebook ad sizes

Facebook ad dimensions vary according to the ad type and placement.

When you advertise on Facebook, your ads can be placed in the desktop News Feed, the desktop right column, and in the mobile News Feed.

You can also use Facebook Canvas, which are mobile interstitial ads (ads that take up the entire screen of your phone, like when you are playing a game), and mobile native ads (an ad that mimics the form of Facebook content).

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To learn about Facebook ad sizes, first find the Facebook ad you will use in the list below. Then, find the specs you need for your creative.

RELATED ARTICLE Improve your targeting with Facebook Audience Insights Learn how to get access to relevant data about Facebook’s audience to leverage your paid social. LEARN MORE

A complete list of Facebook ad sizes

Photo ads

These are ads that display a single image and a call-to-action that leads users to a new landing page determined by the advertiser. You can create up to six variations of your ad using one image.

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Specifications:

Image size: 1200 pixels by 628 pixels
Image ratio: 1.91:1
Text: 125 characters
Headline: 25 characters
Link description: 30 characters

Carousel ads

Carousel ads allow you to display from two to 10 images that will cycle through like a carousel.

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Specifications:

Recommended image size: 1080 pixels by 1080 pixels
Image ratio: 1:1
Text: 125 characters
Headline: 40 characters
Description: 20 characters

Canvas ads

These ads are an immersive ad type for businesses to showcase their stories and products on mobile.

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Specifications:

Image size: 1200 pixels by 628 pixels
Image ratio: 1.9:1
Text: 90 characters
Headline: 45 characters

Note: the feed unit may be an image or a video

Collection ads

The collections ad format allows businesses to drive mobile shopping in a more visual way.

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Specifications:

Image size: 1200 pixels by 628 pixels
Image ratio: 1.9:1
File type: may be video or photo
Headline: 25 characters
Text: 90 characters

Desktop and mobile app ads

Facebook has ad options for you to drive downloads of both your desktop and your mobile apps.

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Specifications:

Image size: 1200 pixels by 628 pixels
Image ratio: 1.9:1
Text: 90 characters

Video ads

You can promote video campaigns on Facebook and spread your message through video and sound.

Specifications:

Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
Format: .MP4 container
Audio: Stereo AAC audio compression, 128kbps + preferred
Aspect Ratios Supported: 9:16 to 16:9
Length: 240 minutes maximum
Recommended resolution: Minimum width 600 pixels
Thumbnail image ratio: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text.
File size: Up to 4GB maximum
Text: 125 characters
Headline: 25 characters
Link description: 30 characters

Video Slideshow ads

You can create a slideshow with three to seven images on Facebook and promote it to your target audience.

Specifications:

Image size: 1280 pixels by 720 pixels
Aspect ratio: 16:9, 1:1 or 2:3
Text: 90 characters
Headline: 25 characters
Link description: 30 characters

Facebook Messenger ads

Facebook Messenger lets you place multiple ad types in the Messenger Inbox ranging from photo and video to carousel ads.

Image Specifications:

Image size: 1280 pixels by 628 pixels
Aspect ratio: 9:16 to 16:9
Text: 125 characters
Headline: 25 characters

Video Specifications:

Aspect Ratios Supported: 9:16 to 16:9
Length: 240 minutes maximum
Recommended resolution: upload the highest resolution video available that meets file size and ratio limits.
Thumbnail image ratio: Should match aspect ratio of your video. Your thumbnail image may not include more than 20% text.
File size: Up to 4GB maximum
Text: 125 characters
Headline: 25 characters
Link description: Not supported

Carousel Specifications:

Image size: at least 1080 pixels by 1080 pixels
Image file size: 30MB
Maximum number of cards: 10
Aspect ratio: 1:1
Text: 125 characters
Headline: 40 characters

by Ligia Aguilhar